What is the design of vi?

VI design is a multi-angle and all-round reflection of business philosophy. VI here is the abbreviation of visual identification, which is what we usually call corporate VI visual design. Its basic elements include enterprise name, logo, modeling, standard words, standard colors, symbolic patterns, propaganda slogans and so on.

What is vi:

VI (Visual Identification), translated as visual identification, is the most communicative and infectious level in CIS system. 83% of the external information people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. Visual recognition of corporate image means that CI is invisible.

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Content is transformed into static visual identification symbols, which are directly spread at the widest level in extremely rich and diverse application forms.

The core of VI basic part is LOGO, which can exist independently in the form of graphic or text LOGO, and the most common one is graphic LOGO. What is the basic part of vi design? The graphics, fonts and colors of LOGO are strictly regulated, so that consumers can feel the identification symbols of enterprises through their eyes, and the symbols have distinct information transmission and uniqueness. LOGO graphics bear the culture or concept of the enterprise, and even the industry attributes.