The second chapter is a short answer to the question. What are the travel needs? What is the principle of tourism demand?

Tourism demand refers to some basic needs that people can meet through tourism behavior, especially spiritual and social needs. Modern people have a fast pace of life and great pressure. On weekends or holidays, they love mountains and rivers, broaden their horizons and release pressure. Or visit places with different customs and cultures to meet the needs of increasing knowledge; Or travel with different friends to increase communication and understanding and meet emotional needs. All belong to tourism needs.

Tourism need is a special manifestation of people's general needs in the process of tourism, and it is a curious psychological state of tourists or potential tourists due to the lack of tourism activities and their elements, that is, their intentions and wishes for tourism.

The main body of tourism demand is tourists, including real tourists and potential tourists; The object is tourism, including tourism activities and various elements involved in tourism. All tourism-oriented needs are tourism needs, not just people's wishes and requirements for tourism products and services. What tourism psychology should explore is what needs tourism behavior originates from and what needs tourism behavior can meet.

Teaching outline of tourism principles

First of all, the nature of the course

This course is a basic course for tourism management majors.

Second, the teaching purpose and requirements

Through the teaching of this course, students can obtain basic knowledge about tourism phenomenon, including its origin, form, structure, characteristics, nature, and its relationship with other related aspects of society, and explain it; Deeply understand and master the two basic principles of "tourism is the product of the development of market economy" and "tourism is a comprehensive social phenomenon" (in fact, the explanation of tourism phenomenon in this course is based on the understanding of these two basic propositions); Change the traditional way of thinking of students in the study and research of basic tourism theory, that is, the study of tourism phenomena must be centered on the needs of tourists and must be investigated in the context of the whole society and even the whole world. On this basis, we should closely link with tourism practice and constantly improve students' ability to analyze, solve and innovate problems.

Third, the reform of curriculum content.

At present, the teaching content of this course (formerly known as "Introduction to Tourism") mostly simply expounds the types, forms of expression, organization and development factors of tourism service industry, lacking in in-depth theoretical exploration, losing the nature of basic theory course as a theoretical discussion of tourism phenomena at the macro level and falling into the quagmire of "departmental economy". Its teaching content generally includes the history of tourism development, tourists, tourism resources, tourism, tourism market, the role and influence of tourism, etc. And the whole teaching content system has not changed much. Students may still be interested in listening to these contents when they first enter school, but when they reach the third year of high school, they feel that these contents are a bit simple and superficial, and it seems that this course is unnecessary. Among them, the important reason is that in the teaching of various courses in the future, a considerable part of the teaching content is repeated. The teaching content of "Introduction to Tourism" is repeated with travel agency management, introduction to modern tourist hotel management, tourism economics, tourism marketing and so on. And the latter is a more in-depth, systematic, theoretical, formulaic and practical case. Therefore, in the revision of the new curriculum outline, we renamed the course "Principles of Tourism", which broke the long-standing teaching content system. In addition to the existing teaching content, tourism experience, tourism flow, tourism support, tourism effect, operation paradigm and development paradigm of tourism phenomenon are introduced, which greatly improves and develops the tourism theory system in order to receive better results in future teaching.

Fourth, theoretical teaching content and class arrangement.

Introduction to Chapter 1 (4 hours)

Section 1 Tourism and Tourism Discipline

First, the concept of tourism and tourism disciplines

Second, tourism, tourism disciplines and tourism development

Section 2 Research Objects, Tasks and Problems of Tourism Science

First, the research object of tourism

Second, the research task of tourism

Third, the problems in tourism research

Section 3 Subject Nature and Subject System of Tourism

First, the disciplinary nature of tourism

Second, the discipline system of tourism

Section IV Research Progress of Tourism Science

First, foreign tourism research

Second, domestic tourism research

Section 5 Research Methods of Tourism Science

Chapter II Nature and Characteristics of Tourism (6 class hours)

Section 1 Historical Investigation on the Origin and Development of Tourism Phenomenon (1 class hour)

First of all, the emergence of early human travel

Second, the development of human travel in the Middle Ages and modern times

Third, Thomas? Cook's activities and their significance

Fourthly, tourism is the product of market economy.

Section 2 Basic Paradigm of Operation and Development of Tourism Phenomenon (2 hours)

First, the operation paradigm of tourism phenomenon

Second, the paradigm of world tourism development

Section 3 Nature and Characteristics of Tourism (2 hours)

First, the necessary terms of tourism

Second, the basic attributes of tourism

Third, the characteristics of tourism.

The concept of tourism in the fourth quarter (1 class)

First, several typical definitions of tourism

Second, the concept of tourism to further explore

Chapter III Elements of Tourism Activities (10 class hour)

The first section of tourists (3 class hours)

First, the definition of tourists and statistical standards

Second, the description of the characteristics of tourists

Section 2 Tourism Resources (2 hours)

First, the concept and characteristics of tourism resources

Second, the classification of tourism resources

Third, the development and protection of tourism resources.

Section 3 Tourism (5 hours)

First, the concept, characteristics and determinants of tourism

Second, the composition of tourism

Third, tourism products.

Chapter IV Tourism Formation Mechanism (6 class hours)

Section 1 Psychological Causes of Tourism (1 class)

I. Tourism demand

Second, tourism motivation

Section 2 Tourism Demand (1 class hour)

First, the factors affecting tourism demand

Second, the characteristics of tourism demand

Section 3 Tourism Decision-making (4 hours)

First, the tourism decision-making model

Second, individual tourists travel decision-making process

Thirdly, the decision-making process of group tourists.

Chapter V Tourism Experience (6 class hours)

Section 1 Basic Concepts of Tourism Experience (2 hours)

First, the concept of tourism experience

Second, the content and characteristics of tourism experience

Third, the quality of tourism experience.

Section 2 Tourism Appreciation (1 class hour)

First, the concept and characteristics of tourism viewing

Second, the psychological elements of tourism appreciation

Third, the process of tourism viewing

Fourthly, the manifestation of tourism aesthetic objects.

Five, the factors that affect the tourism viewing effect

Section 3 Tourism Communication (1 class hour)

First, the form and characteristics of tourism exchange

Second, the situational model of tourism interaction

Third, psychological contradictions and communication principles in the process of tourism communication

Fourthly, role-playing in tourism communication.

Verb (abbreviation of verb) imitation in tourism communication

The fourth quarter tourism consumption (2 hours)

First, tourism consumption, tourist consumption and its characteristics

Second, the composition of tourists' consumption

Third, the changing trend of tourists' consumption and its influencing factors

Chapter VI Tourism Process (8 hours)

Section 1 Concept and Characteristics of Tourism Flow (2 hours)

First, the concept of tourism flow

Second, the characteristics of tourism flow

Section 2 Formation and Movement Mode of Tourism Flow (2 hours)

First, the formation of tourism flow.

Second, the movement model of tourism flow

Thirdly, the factors that affect the flow of tourist flows.

Section III Empirical Analysis of Tourism Flow Movement (4 hours)

First, the regional spatial pattern of the world international tourism flow movement

Secondly, the movement characteristics of inbound tourism flows in China.

Thirdly, the movement characteristics of domestic tourist flows in China.

Chapter VII Tourism Effect (4 class hours)

Section 1 Concepts and Types of Tourism Effects

First, the concept of tourism effect and its theoretical significance

Second, the types of tourism effects

Section 2 Economic Effects of Tourism

First, the factors affecting the economic effects of tourism

Second, the economic effect of tourism.

Third, the evaluation of tourism economic effect.

Section 2 Environmental Impact of Tourism

First, the environment and its relationship with tourism.

Second, the environmental effects of tourism

Third, the evaluation of tourism environmental effects.

Section III Social and Cultural Impact of Tourism

First, the social development of tourism and reception areas.

Second, the impact of tourism on the culture of the reception area

Chapter VIII Social Support for Tourism (4 hours)

Section 1 The Necessity of Social Support for Tourism Industry

Section 2 Support of the Government and Relevant Social Departments for Tourism Activities

I government support for tourism activities

Second, the support of other social sectors for tourism activities.

Third, the support of tourism organizations and groups for tourism activities.

Chapter IX Tourism Development in Developing Countries and China (6 class hours)

Section 1 Overview of tourism development in developing countries (2 hours)

I. Overview and characteristics of developing countries

Second, a brief introduction of tourism management in developing countries.

The development of tourism in China in the second quarter (4 hours)

First, the basic national conditions of China's tourism development

Second, the special form of tourism development in China

Third, the evolution of tourism development in China

Four. Changes and Trends of Tourism Development in China

Verb (abbreviation of verb) China tourism development strategy