Report on the implementation of the spirit of the meeting

The convening of the Fifth Plenary Session of the 17th Central Committee of the Communist Party of China, the Third Plenary Session of the Municipal Party Committee and the Ninth Plenary Committee of the 12th County Party Committee established the guiding ideology, overall ideas, and goals of the "Twelfth Five-Year Plan" tasks and major initiatives. In response, our bureau immediately organized the staff of the bureau to learn the spirit of the National Committee, recognize the form, seize opportunities, accelerate development, and promote the sound and rapid development of the tourism industry.

1. Study carefully and deeply understand the spiritual essence of the three conferences

The three conferences all explained the great significance of the "Twelfth Five-Year Plan" from various perspectives, including macro and practical aspects. and specific measures. Among them, the spiritual content of the Fifth Plenary Session of the 17th Central Committee of the Communist Party of China was extensive and profound, with clear themes and main lines, pointing out the way forward for us; the three plenary sessions of the Municipal Party Committee comprehensively summarized the great achievements made in the city's economic and social development during the "Eleventh Five-Year Plan" and made in-depth analysis The city's economic and social development situation in the next five years has been understood, and comprehensive arrangements have been made for the economic and social development during the "Twelfth Five-Year Plan" period; and at the ninth plenary session of the 12th County Party Committee, County Party Secretary Li Zhixiong and Acting County Magistrate Jiang Yimao respectively It has put forward new and higher requirements for the future development of tourism in our county. Especially at the discussion meeting on the morning of December 24, Comrade Jiang Yimao, deputy secretary of the county party committee and acting county magistrate, gave seven important instructions on how to do a good job in tourism work in 2011: first, do a good job in the construction of Shuangguitang tourist attraction; second, Build Shuanggui Lake into an urban complex integrating tourism, health care, purification, vacation, leisure, business, and conferences; the third is to do a good job in the planning and planning of Baili Bamboo Sea; the fourth is to do a good job in the construction of star farmhouses, The fifth is to vigorously attract investment; the sixth is to take into account the planning and construction of other scenic spots; and the seventh is to improve the level of reception services.

2. Work hard and fully implement all work tasks

Based on the Fifth Plenary Session of the 17th Central Committee of the Party, the Third Plenary Session of the Municipal Party Committee and the Ninth Plenary Session of the 12th County Plenary Session Guided by the spirit of the committee meeting, in accordance with the requirements of "making beautiful tourism" and focusing on the theme image of "Buddha's Guanggui, Brilliant Liangping", with planning as the guide and investment promotion as the breakthrough point, we will focus on attraction construction, publicity and marketing, and improve industry service levels, Focusing on reforming the management system and operating mechanism, we will fully integrate advantageous tourism resources such as Shuanggui Tang, Shuanggui Lake, Huashi Village, Bamboo Expo Park, Wenfeng Pagoda Ecological Park, Chinese Famous Pomelo Garden, Huayuan Village, Baili Bamboo Sea Scenic Spots, etc. , fully implement the strategy of "revitalizing the county through cultural tourism" and strive to build our county into a tourist attraction with unique cultural connotations in the southwest as soon as possible. The goal for 2011 is to attract 1 billion yuan in investment, secure 100 million yuan in funds, receive 1.1 million tourists, and generate direct tourism revenue of 300 million yuan.

(1) Optimize and integrate resources and implement high-standard planning.

Carry out a comprehensive census of tourism resources in the county to find out the situation. On this basis, we will screen and determine a number of resources with tourism development value to be included in the scope of county-level tourism resource protection. Invite first-class tourism experts at home and abroad to complete the overall tourism development plan for the county within the year, prepare the overall tourism development plan for Baili Bamboo Sea and the controlled construction plan for major scenic spots, and prepare the tourism plan for Shuanggui Lake, Huawei Village, and Wenfeng Pagoda Ecological Park Plan and revise the constructive detailed planning for Shuangguitang Cultural Park and Huashizhai Tourism. Plan and plan a tourist town with unique features and customs in Jindai Town, and implement strict protection and scientific development of villages and towns with rich tourism resources in the county, especially ancient villages, ancient towns, and ancient dwellings, to achieve sustainable development of tourism.

(2) Make every effort to attract investment and carefully build key projects.

Vigorously implement the "Tourism Project Promotion Year" activities. In 2011, we will focus on the following three aspects: First, select key projects. Next year, it is planned to select from many tourism projects the Shuanggui Lake Tourism Development Project, the Shuangguitang Dashanmen Area Buddhist Theme Recreation Experience Construction Project, the Jindai Tourism Culture Street Construction Project, the Huashizhai Attractions Construction Project, the Huawuanzhai Attractions Construction Project, China Famous Pomelo Sightseeing Park Construction Project, Wenfeng Tower Ecological Sightseeing Park Project, Baili Bamboo Sea Development Project, Mountain Bike Club and Campground Construction Project, Mingyue Hot Spring Construction Project, etc. are quick to start, have large investments, strong driving force, and can adapt Plan, package, attract investment and construct the top ten key tourism projects in line with the development trend of modern tourism. The second is to ensure the implementation of the project. Actively strive for land and resources departments to support the development of tourism, ensure priority supply of construction land for key tourism projects, resolve land bottlenecks, and ensure that key tourism projects can be implemented. Third, the project should be constructed as soon as possible. Increase the promotion of key tourism projects, establish a leadership linkage system, assessment system and reward system for key tourism projects, do a solid job in guidance, coordination, service and supervision, and actively coordinate and solve problems that arise during project implementation. difficulties and problems, and make every effort to ensure that the goals and tasks of key tourism projects are completed.

(3) Comprehensive publicity and marketing, and strive to increase the total number of tourists.

Vigorously implement the "Year of Tourism Promotion" activity, adopt the marketing strategy of "bringing in, going out", and invite 100 travel agencies with strong group organizing capabilities and 50 influential publicity media to Liangping for on-site promotion . Comprehensively implement the "Liangping County Tourism Promotion Reward Measures" and implement heavy rewards for travel agencies that introduce tourists.

Adopt three-dimensional marketing methods and spread it widely through CCTV, Chongqing Satellite TV, Chongqing Daily, Chongqing Times, Chongqing Commercial Daily and other powerful media, as well as large-scale outdoor tourism advertisements along the Chengdu-Wanzhou Railway and Yu-Yi Expressway. Tourism brand image and the overall image of Liangping; build a high-standard tourism promotion and marketing network, successfully organize a series of important festivals and exhibitions such as Liangping Pomelo Flower Festival, China Shuangguitang Tourism Festival, Bamboo Culture Festival, and Liangping Pomelo Picking Festival, and launch The tourism promotion bus goes to the main city of Chongqing, Dazhou, Wanzhou, Chengdu, Nanchong, Guang'an, Suining and other tourist source places for promotion and promotion, and strives to create the overall tourism brand image of "Fo Guang Shuang Gui" Brilliant Liangping".

(4) Strengthen industry management and strive to improve the soft power of enterprises.

First, strengthen market research, improve the ability to grasp the development of the county’s tourism economy, and coordinate and serve tourism enterprises according to market conditions and economic laws. The second is to strengthen team building, by hiring senior experts and professors, and holding training courses for star hotel and hotel business personnel at party schools, etc., to improve the overall quality of tourism enterprise personnel and improve the overall reception level of the industry. Strengthen the construction of the tour guide team, adopt multiple channels and forms to expand the tour guide team, strengthen training on county conditions and major scenic spots for tour guides, and improve the level of explanation. The third is to give full play to the role of industry associations and establish a new mechanism for enterprise self-discipline and cooperation through the effective operation of the association. The fourth is to further improve the overall level of the enterprise and improve the overall management level by promoting upgrading activities of hotels and scenic spots. Strive to newly rate two tourist hotels with three stars or above, one four-star hotel, and build a new five-star hotel. Promote scenic spots to carry out activities to create national A-level tourist areas, and strive to add a AAA scenic spot within the year. The fifth is to strengthen tourism safety management and the construction of tourism industry associations, improve the complaint handling mechanism, and create a good development environment for tourism.

(5) Innovate management mechanisms to ensure the effective operation of the industry.

Focus on deepening the reform of the tourism system and mechanisms, actively promote the reform of the tourism administrative system, and shift the focus of the tourism management department to macro industry guidance, formulation of tourism development plans, good publicity and marketing, and good supporting services and strengthening market supervision. Integrate tourism resources and establish the Liangping Tourist Scenic Area Management Committee, which is responsible for managing and integrating the tourism resources of Shuanggui Tourist Scenic Area and Baili Bamboo Sea Tourist Scenic Area. Further deepen the reform of tourism enterprises. For existing enterprises, through property rights transformation, mechanism updating and asset reorganization, we will diversify investment entities and corporate organizational forms, and promote enterprise group operations. Strengthen innovation in tourism economic investment and financing mechanisms. Encourage various economic elements to enter the tourism industry and promote tourism development. Lower market entry thresholds, allow more market entities to join the ranks of tourism services, and create more job opportunities. Allow all types of capital to enter the development, construction and protection of tourism resources, and attract more rural labor forces into the tourism industry.

Liangping County Tourism Bureau

January 31, 2011