The "ice and snow" are becoming "gold and silver"

The ice and snow sports that "expand from the south to the west and advance to the east" drive the vigorous development of China's ice and snow economy

The "ice and snow" are becoming "gold and silver"

Reading tips

With the holding of the 2022 Beijing Winter Olympics, the passion on the ice and snow arena has ignited the national enthusiasm for ice and snow sports. Once upon a time, ice and snow sports "did not leave Shanhaiguan"; now, my country's ice and snow sports are gradually breaking through geographical restrictions and being enjoyed by all the people. The ice and snow sports craze is driving the vigorous development of the ice and snow economy.

Recently, the results of the “Driving 300 million people to participate in ice and snow sports” statistical survey report commissioned by the National Bureau of Statistics commissioned by the State Sports General Administration showed that the number of people participating in ice and snow sports nationwide reached 346 million, “Driving 300 million people to participate in ice and snow sports” Movement” has moved from vision to reality.

During the Spring Festival holiday that just passed, the enthusiasm for ice and snow was intertwined with the booming Chinese New Year. "Enjoying the taste of the Ice and Snow New Year" has become a popular way to travel. The snow-covered Northeast has attracted many tourists. The "2022 Spring Festival Tourism Summary Report" released by Ctrip shows that during the Spring Festival, ticket orders for ice, snow and ski resorts increased by nearly 40% year-on-year, and air ticket bookings for destinations in the three northeastern provinces increased by more than 50% year-on-year.

Not only in the Northeast, the craze brought by the Winter Olympics has made ice and snow tourism destinations increasingly diversified, breaking through the restriction of "not leaving Shanhaiguan" for ice and snow sports, and driving the vigorous development of the ice and snow economy. Driven by the Arctic strategy of "expanding south, expanding west, and advancing east", both Xinjiang, which has advantages in ice and snow resources, and Zhejiang and Guangdong, which lack ice and snow due to natural conditions, are seizing the opportunity to develop the ice and snow economy. Become a "gold and silver mountain".

"Cold resources" create "hot benefits"

Walking into the Quanyu Starry Sky International Ski Resort in Wushi County, Aksu Prefecture, Xinjiang, looking around, tourists are experiencing The fun of skiing, screams and laughter come and go, and it is very lively. According to Du Jia, the person in charge of the ski resort, during the Spring Festival, the number of visitors to the ski resort increased 4 to 5 times compared with before.

Xinjiang is endowed with unique ice and snow resources, and the ice and snow season in many places lasts for more than five months. In recent years, Xinjiang's ice and snow industry has developed rapidly, and a series of "Ice and Snow + Tourism" activities have stimulated the vitality of the winter culture and tourism market.

Relying on natural ice and snow tourism resources, in November 2021, the Xinjiang Uygur Autonomous Region Department of Culture and Tourism launched 2021~2022 winter tourism boutique routes, including 25 winter self-driving tourism routes and 10 ice and snow tourism routes, attracting Tourists go to Xinjiang to play in the snow. Ili Kazakh Autonomous Prefecture and other places have also integrated local folk customs into the ice and snow economy, allowing tourists to experience rich folk culture while participating in ice and snow sports.

In addition, various regions in Xinjiang have successively launched a series of preferential policies to promote the ice and snow economy. For example, the Altay region has started the winter ice and snow tourism season and launched preferential activities such as tourist charter flights, special tourist trains, and "air tickets + hotel + ski packages", igniting people's enthusiasm for enjoying the ice and playing in the snow.

Luo Juan, Party Secretary of the Aksu Prefecture Culture, Sports, Radio, Television and Tourism Bureau, said that the hosting of the Beijing Winter Olympics has made ice and snow sports the hottest tourism industry this winter. Ice and snow sports tourism, ice and snow folk tourism, ice and snow Various types of products such as health and wellness tours provide tourists with many choices to participate in ice and snow sports. In recent years, with the gradual increase in ski resorts and the gradual release of ice and snow consumption demand, ice and snow tourism is becoming a new trend in national tourism.

The manufacturing industry takes advantage of the "winter" wind

"Although the Spring Festival holiday has also been a peak season for skiing in the past, this is the first time that the ski resort is so busy this year. The queues for the cable cars are sometimes long. Nearly 100 meters long," Yu Dongqing, a ski instructor at Yunshang Prairie Starry Sky Ski Resort in Anji, Zhejiang, said with emotion.

"Under the influence of the epidemic, more and more families are favoring peripheral travel. Coupled with the promotion of the Winter Olympics, everyone is enthusiastic about ice and snow sports, and many students and young people come to experience it." Hangzhou Daming Mountain Scenery Xu Xin, chairman of the Tourism Co., Ltd., said that ticket prices for ski resorts in scenic spots are higher than those for other sports, but the number of tourists has doubled every year, with passenger traffic reaching 150,000 this year.

According to statistics, the number of people going to ice and snow in Zhejiang has exceeded 1.3 million, showing an average annual growth rate of about 10%. The annual output value growth rate of the ice and snow sports industry has exceeded 20%.

At the same time, Zhejiang manufacturing is also taking advantage of the "winter" wind. With the advent of the ice and snow sports craze, many counties and districts with good manufacturing foundations are seizing the "window" to optimize their product structure.

In Taizhou, Zhejiang Xiaxiang Sports Goods Co., Ltd., located in Jiaojiang District, has set its sights on ice hockey. General Manager You Danyang said that they produce more than 70 styles of ice hockey goals, ranging from professional to home use, from foldable to detachable. "Our products used to be mainly sold in Europe and the United States. In recent years, we have expanded the domestic market. In 2021, we provided ice sports equipment to nearly a hundred domestic venues. Sales reached a record high, three times that of 2019."

"Rotating ice" makes ice and snow venues popular

In Guangzhou, the flower city in the South, more and more indoor ice and snow venues are "like winter all year round". Guangzhou Sunac Snow World in Huadu District is one of them one.

Sunac Snow World has a construction area of ??75,000 square meters and a snow-covered area of ??57,000 square meters. It maintains a temperature of about minus 3 degrees Celsius all year round, and the maximum temperature difference between inside and outside exceeds 30 degrees Celsius. It is currently the largest indoor ski resort in the subtropical region. It has become an indoor snow play area in Guangzhou where you can have close contact with real snow. It is very popular among ski enthusiasts and has received a total of more than 2 million passengers.

Ms. Luo, who works in the cultural and tourism industry, is a frequent visitor to ski resorts. She drives to Huadu District every week to learn skiing. Recently, many of her friends have also learned about ice and snow sports through her, which makes her very happy.

"Sunac Cultural Tourism City was built by my father. I am now studying at the China Normal University in Sunac and skiing at Snow World." During the interview, a child named Tiantian said. It turns out that the Huadu School Affiliated to South China Normal University, located in Sunac Cultural Tourism City, is a specialized ski school and has established a ski team with 146 members.

Currently, Guangzhou has 12 national campus ice and snow sports schools, 2 Olympic education demonstration schools for the Beijing 2022 Winter Olympics and Winter Paralympics, 17 roller skating sports clubs, 6 indoor ice rinks, There are 2 indoor ski resorts, 1 curling hall and numerous ice rinks; 314 Guangzhou athletes and students registered in Guangdong Province for ice hockey and figure skating.

Relying on more and more venues that are "like winter all year round", Guangzhou has innovatively implemented "rotating ice" in recent years, promoting the transformation of roller skating into ice and snow, realizing the integrated development of wheels, ice and snow, and actively organizing ice and snow events. Sports events and vigorous development of mass ice and snow activities have created a strong ice and snow sports atmosphere.

(Worker Daily)