What is the purpose of the travel agency to build a website?

At this stage, e-commerce has entered a mature stage, and both the development of information technology and the penetration rate of the industry have reached an unprecedented height. But in China, the situation of all walks of life is different, and the market is huge. Many industries have not yet achieved comprehensive e-commerce, and their understanding and application of e-commerce are not sufficient. Many merchants still only regard it as a platform for online sales, but they don't realize its function correctly, spend a lot of money, and finally fail to achieve the expected results. So, today, let's first analyze the purpose of building a tourism e-commerce website.

Tools/raw materials

Tourism website management system

Tourism CMS system

Methods/steps

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1, a correct understanding of the purpose of tourism e-commerce website construction can help us keep the correct direction in the process of website construction in order to achieve ideal results. The purpose is as follows: increase the network entrance and attract online traffic. Brand image publicity. When our life and working hours are increasingly occupied by mobile phones and the Internet, the Internet is the battlefield of fierce competition for every business. Whoever occupies the Internet will dominate the development of the market. BAT has gained a place on the Internet through search portals, e-commerce websites and social platforms. Of course, if we only talk about the tourism industry, there will also be OTA to attract tourists by integrating resources, establishing a platform and eventually becoming a giant in the industry. Therefore, in the Internet age, the first step to success undoubtedly needs a web portal, so that tourists can get to know us and even buy products through this portal.

2

three

Intelligent operation and management, saving travel agency costs. Due to the huge group of tourists and complicated data tables, traditional travel agencies often feel overwhelmed in business management. High error rate, poor evaluation of tourists, etc. After the establishment of travel agency e-commerce website, tourists can browse, choose, book, pay and issue tickets online conveniently and quickly, which is very practical and convenient. Travel agency managers can also easily achieve multi-faceted and all-round management work such as business management, membership management, sales data management and financial management through the background system, which can not only improve the actual experience and satisfaction of tourists, but also save travel agency management costs, labor costs and other optimizable expenses.

four

Brand image publicity is the most critical step for the success of an enterprise, and it is also an essential factor for every enterprise to operate. Brand image affects people's subconscious purchase decisions, and a good brand image always makes people feel good when choosing goods, prompting them to buy. Traditional brand image promotion is generally through television, newspapers, radio and print advertisements. Although the audience is wide and the communication speed is fast, the cost is high, and the publicity content and audience are the same, so it is difficult to accurately locate and directly reach the target group. Therefore, it is difficult for small travel agencies to be effective and the cost is high. Today, with the increasingly developed Internet, the network channels are diversified and the forms are diversified. Now is a good time for many small travel agencies to promote their brands, and the cost is lower than that of traditional advertising. The audience is wider than the traditional channels, and the tourism e-commerce website has become the network portal. Visitors get to know us through the portal, and at the same time establish our own brand image.