How to coordinate and unify the development and protection of tourism resources? What are the countermeasures? Thank you all.

The protection in development must emphasize scientific methods, maintain its cultural heritage, and grasp the "degree" of repairing, rebuilding and maintaining the original appearance of cultural relics. From the perspective of tourism discipline, this paper examines some "breaking" and "standing" in tourism development and historic site protection.

1. Respect the scientificity and coordination of development and protection.

1. Prevent destructive development.

The ancient buildings in China are basically civil structures, and the beam frame is load-bearing. Although it has good seismic performance, it is not as durable as western stone buildings, so it must be maintained from time to time. If the damage is serious, it must be rebuilt. In some cities with a long history, many valuable things are turning into rubble with the roar of bulldozers, and a large number of "fake antiques" and antique buildings piled up with modern materials and technologies are roaming the streets in cities; A large number of ancient towns, old streets, houses and villages have been "renovated" and lost their original cultural charm. It is necessary to guard against destructive development and seek a balance between economic orientation and cultural orientation.

2. Pay attention to the coordination with the overall layout of the city.

When we talk about protection, we should not only protect the cultural relics themselves, but also protect the surrounding environment, which is particularly important for the ancient buildings in China. As we all know, one of the most prominent features of China's ancient architectural aesthetics is the harmony with the surrounding environment, which emphasizes the "harmony between man and nature". But the main problem now is that many places, under the banner of restoring historic sites and developing tourism landscape resources, have built a large number of inappropriate buildings in places that should not be expanded and restored for the purpose of so-called performance projects. Some historical sites have been urbanized and commercialized, and some modern commercial buildings have surrounded them. In the face-to-face communication with citizens in some areas, we can strongly feel that one person was very dissatisfied with the original restoration because of "stubbornness".

There is no denying that there are some objective factors in the existence of this phenomenon. Although the economy is developing at a high speed, China's urban planning often lags behind the development reality, and many plans succumb to the actual needs. In many urban planning, only functionality is emphasized, while humanistic spirit and historical connotation are ignored.

Therefore, in order to play a good card of tourism environment construction along the canal, we should pay attention to the harmony and unity with the surrounding environment from the beginning of planning, and don't blindly "retro", resulting in an embarrassing situation.

3. organically combine historical sites with canal tourism.

(1) Landscape Belt Construction and Water Tourism Route Development

Hangzhou, the city at the southern end of the canal, will complete the canal landscape series focusing on "one museum, two belts, two fields, three parks, six ports and fifteen bridges" by the end of June 5438+ 10 this year. In Hangzhou, Suzhou and other places, the opening of water bus has become another way of canal tourism. With the construction of lighting projects in some cities, night tours of canals are also quietly emerging, and cruise ships are slowly moving forward. The landscapes, sites and historical sites on both sides of the strait have been taken in, and some qualified tourism enterprises have opened up water tourism routes and walked ahead.

(2) Incorporate the regional folk culture characteristics.

In the thousand-year historical accumulation of the Canal, in addition to the material and cultural heritage, a large number of intangible cultural heritages were born and prospered because of the Canal, which are truly precious wealth rooted in the people. However, with the decline of the shipping function of the Grand Canal and the changes of the times, these precious heritages are facing the danger of extinction, such as folk handicrafts such as "dough figurines", "windmills" and "hairy monkeys" in Tongzhou, Beijing, various forms of folk arts such as canal dragon lanterns and canal horns, Yuhang lantern rolling and Weijiaban shadow play. The rescue of intangible cultural heritage has been intensified, and it has been reasonably integrated into the canal folk tourism project as a regional folk cultural feature.

Second, make effective use of undeveloped tourism resources to build a brand.

1. Overall planning with policy support

Take Huai 'an as an example. Among the cities that have experienced this time, Huai 'an in Jiangsu is the richest, most primitive and best preserved. The Huai 'an Municipal Party Committee and Municipal Government put forward several countermeasures to coordinate the relationship between intangible cultural heritage and natural tourism landscape in the protection of the Grand Canal: First, strengthen the construction of the cultural corridor of the Canal. The second is to improve the construction of Jiulongkou Scenic Area, the starting point of the ancient canal cultural corridor. The third is to carry out intangible cultural heritage protection and rescue activities. In Hangzhou, the government implemented a comprehensive protection project for the canal, raising it to the same height as the West Lake and Xixi, and clearly proposed to build a world-class tourism product, "returning the river to the people" and "returning the river to tourists".

2. Cultivate fine products according to local conditions

On the basis of policy support, the development of canal tourism must proceed from the characteristics of different cities and lots, carry out scientific functional positioning and layout zoning, foster strengths and avoid weaknesses, and form local characteristics. The starting point of development is to tap the most distinctive tourism resources in the local canal section, shape the image with characteristics and strengthen the attraction with personality. Regardless of planning, design, development and construction or management, we must establish a sense of quality products. In particular, well-preserved tourism resources such as Huai 'an River Supervision Department and Water Transport Supervision Department and water tourism routes in some areas should be carefully built according to the requirements of tourism quality products. On the contrary, if the tourism projects in different places are similar, it will not only easily lead to low-level redundant construction, but also make tourists lose interest and lose the vitality of tourism products themselves.

In Chuzhou District, where cultural relics are densely distributed, members of the practice team can clearly feel the oncoming quaint atmosphere when they walk along the canal. Known as "Ten Steps and One Scene", the ancient town of He Xia is well preserved. The names of alleys with canal colors, such as Chakou Lane and Tietie Lane, make people vaguely feel the pulse of the canal. The boat crossing the lotus seems to be telling the scene of heavy water traffic when the boat comes and goes. A typical canal landscape like He Xia ancient town, if it can be developed in a targeted way, and its accumulated classical culture can be excavated scientifically and deeply, it will undoubtedly be the best protection for historical sites and an effective way to promote regional economic development.

3. Strengthen cooperation and learn from foreign countries.

In the process of tourism development and historic site protection, due to the importance of coordination and cooperation with urban construction, water conservancy, transportation, environmental protection and other departments, we can build a platform for cities to learn from each other, focus on the overall situation, and realize the sharing of talents, technology and other resources. Internationally, the development and utilization of canal tourism has a long history. There are many successful experiences in Suez Canal, Rhine River, Otaru Canal in Japan and Lido Canal in Canada. In the process of tourism planning and development of the ancient canal, we should also boldly use the method of "please come in and go out", and at the same time, combine with the local actual situation, carefully examine its historical, cultural and ecological values, tap its local characteristics, selectively learn advanced experience, and strive to stay in the forefront of the times.

3. Market-oriented operation and broadening financing channels.

"A clever woman can't cook without rice." In Chuzhou District of Huai 'an, tour guides used this sentence to describe the big problem of lack of funds for cultural relics protection. The funds allocated by the government every year plus special funds are far from meeting the actual needs. This phenomenon is common in the area where the motorcade passes all the way. "Without money, many well-conceived plans and measures cannot be implemented, and some are even postponed indefinitely."

Most of the stone carvings at 17 in Qing Yan Park in Huai 'an are still in the open air, eroded by the sun and rain, and no protective measures have been taken. There are also some cultural relics unearthed near the former site of the Qing Dynasty Governor's Office in the backyard. Another example is Linqing, Shandong Province, which is known as the "Northern Canal City". Many ancient buildings with great historical value, due to the lack of unified management or temporary use, have become retail stores for small vendors, billiards clubs for residents and so on. Due to the lack of sufficient funds, a large number of historical relics can not be effectively protected, which is a sad helplessness.

For example, Hangzhou's total investment in comprehensive insurance is tens of billions, and it is definitely unsustainable to rely solely on government investment. However, through the idea of "market-oriented financing and diversified investment", the enthusiasm of the Canal Group and the four urban areas was fully mobilized, and the self-seeking balance was basically achieved. In addition, on the issue of raising funds for cultural relics protection, the members of the practice team also heard some new ideas during their visits to experts and scholars, such as exploring the development of cultural relics protection management leasing system under all conditions of the country, private enterprises investing in the construction of collections, encouraging social personnel to donate money and so on.

4. Appeal to the public's sense of identity in seeking the roots of the canal tourism culture.

From the perspective of humanistic value alone, the Grand Canal is no less than the Great Wall, and its greatness even exceeds that of the Great Wall. But why has the visibility and attention of the Grand Canal been far lower than that of the Great Wall in reality for a long time? Through investigation, we realize that this involves people's sense of identity with the symbol of the canal, and masculine things are more likely to attract people's attention. Since ancient times, there has been a saying that you are not a hero until you reach the Great Wall, and people prefer to find a sense of conquest in tourism. When you arrive at the Great Wall, you will have an uncontrollable sense of conquest and accomplishment. What's more, we have always paid more attention to the propaganda that the Great Wall is a symbol of the Chinese nation. The Grand Canal, more like a gentle, docile and kind mother, has been paying maternal love in obscurity for thousands of years. This kind of emotion is gentle and implicit, and it is often easy to be understood.

1. The public's attention to the canal needs to be improved.

The members of the practice team selected four typical cities along the canal to conduct on-the-spot questionnaire survey, and 547 questionnaires were collected for statistics. There is only one question, "Do you know that the Beijing-Hangzhou Grand Canal is going to declare a world heritage?" The survey results are not ideal (see photo).

According to the statistical results, urban residents at the north and south ends of the Grand Canal know a lot about this. 7 1.5% of the respondents in Hangzhou and 60% in Tongzhou district of Beijing said they knew or heard of it. The same data is only 33.4% in Linqing, and many citizens don't even know what "applying for a legacy" is. When asked about their attitude towards the application for the canal heritage, most people in the four regions said it was necessary. The application for the canal heritage will help arouse the public's social awareness of the multiple values of the canal and drive all sectors of society to participate in the protection of the canal. There are also different voices that think it is unnecessary. They believe that protection lies in practical actions. Instead of spending more money, it is better to invest time and money in solving problems closely related to the lives of ordinary people.

2. Facing up to the historical and cultural value of the canal is the premise of all development and protection.

Propaganda and guidance should be strengthened to make the public know that the Grand Canal has actually laid a solid foundation for the formation and stability of China's reunification and made great contributions to enhancing the cohesion and centripetal force of the Chinese nation. History also proves that the attention, protection, construction and utilization of the Grand Canal are relatively best in times of peace and prosperity; Whenever national strength declines and political corruption occurs, the situation of the Grand Canal is often the worst. Therefore, the Grand Canal is not only a traffic problem in history, but also an economic issue related to the national economy and people's livelihood, and a political issue related to national security and political stability. As many experts and scholars have said, "The Grand Canal should undoubtedly be another identity card of the Chinese nation".

Therefore, if we want to play the business card of the Grand Canal in tourism development, improve people's impression of the Grand Canal and appeal to people's sense of identity in the field of spiritual consciousness, it should be a top priority. Facing up to the historical and cultural value of the canal is not only "the government should lead", but also "social participation and joint efforts".