When will tourism return to normal and when will tourism be fully restored?

In recent years, the tourism industry has been greatly affected by the epidemic, the related tourism industry chain has suffered a cold winter, and domestic tourism has improved slightly. However, from a global perspective, it is still in a very bad state. Let me share with you the specific information about the recovery time of the tour.

Affected by the epidemic, the global tourism industry has been severely hit. According to the prediction of the United Nations World Tourism Organization, the number of international tourists will drop by 60% to 80% this year.

Recently, the German National Tourism Administration released the evaluation of the current situation of inbound tourism in Germany and the prospect of its future trend. Chairman He Peiya said that Germany has introduced relatively effective and positive countermeasures, but the influencing factors of inbound tourism are not only related to the domestic situation in Germany, but also related to the source market.

She pointed out that even if the vaccine market is very successful, the tourist flow can only recover slowly, and the recovery of aviation and hotel reception needs to be improved step by step.

The recovery of tourism will last at least until the end of 2023. According to the latest analysis of tourism economics experts, the recovery of tourism will last at least until the end of 2023. He Peiya said that the second outbreak of the epidemic spread to many European countries.

"In the future, the European market for inbound tourism in Germany will recover faster than overseas markets, and leisure and vacation will be faster than business travel." She stressed, "But I think we should prepare for a long-term recovery."

According to the survey report of IPKInternational, a market research organization, the willingness of people in many countries and regions to travel abroad has been increasing during the epidemic.

It is reported that the German Tourism Bureau has strengthened digital marketing during the epidemic and is committed to exploring digital solutions for German tourism, including chat bots and voice assistants. He Peiya said that digitalization is the decisive "trump card" in the competition for new destinations.

In addition, as a convention and exhibition destination, business travel accounts for 23% of Germany's inbound tourism. At present, great changes are taking place in this industry. He Peiya said that there will be strong alternative solutions in this field in the future, such as virtual meetings and multi-conference activities.

Sustainable tourism close to nature will become a hot spot. In the analysis of various tourism markets and market segments, the German Tourism Bureau found that people's interest in sustainable tourism is increasing. "Nearly 80% of foreign tourists mentioned that after the epidemic, they are more willing to try sustainable tourism." IPK

According to the latest survey of International, 55% of the respondents expressed their yearning for nature-related travel, and another 2 1% of the respondents clearly expressed their desire to start a natural holiday trip.

According to the progress index (SDG) of a single country or region published by the United Nations, Germany ranks fifth among 166 countries and regions.

He Peiya introduced that one third of Germany's territory is a national-level natural scenic spot, with 16 national parks, 16 United Nations World Cultural Heritage Biosphere Reserve and 104 natural parks.

In addition, there are 200,000 kilometers of hiking trails of different grades and 70,000 kilometers of cycling trails in the country, which are suitable for parent-child, outdoor, cultural and historical exploration. In addition, there are more than 1000 accommodation facilities in Germany that have passed the certification of sustainable development, including star-rated hotels and campsites.