Plaug’s psychological model of tourist personality

American psychologist Plaug’s psychological type model divides tourists into five types: egocentric, near-egocentric, intermediate, near-polycentric and polycentric, among which Use the terms conservative (psychocentric) and open (allocentric) to describe people with two opposite personalities. Chapter 1 Market Background Analysis

Market background analysis is a very important marketing activity and the first step in developing regional markets. Only through careful research and analysis can market opportunities, market threats and its own strengths and weaknesses be clarified, thereby providing decision-making basis for strategic positioning and marketing strategies. This chapter will introduce the analysis related to this, covering five aspects: marketing environment, consumers, competitors, industry and the company itself.

Marketing environment analysis

1) Demographics

Some relevant information factors of the population such as gender, age structure, education level, occupation, family size, regional population Number, total population, birth rate, death rate, etc. are useful tools for distinguishing buyers and conducting market segmentation.

2) Economic environment

The market not only needs population, but also purchasing power. Real economic purchasing power depends on current income, prices, savings, liabilities, and even credit. Income distribution:

In general, income distribution can be divided into 5 types: extremely low family income; most families have low income; extremely low family income and extremely high family income coexist; low, middle and high income coexist ;Most families belong to middle income. If a product wants to find a market, it must choose the appropriate market among the above five types of distribution structures. Suitability of savings, debt, credit.