Investigation report on college students' consumption

Investigation report on college students' consumption

When a situation or event needs to be clarified, we usually conduct a special investigation and finally form an investigation report according to the investigation. But I believe that many people are in a state of no clue. The following is a survey report on college students' consumption that I collected for you. Welcome to reading. I hope you will like it.

Investigation Report on College Students' Consumption 1 I. Investigation Background

Contemporary college students are the pillars of future social construction. It is of great significance to guide them to continue to maintain the concept of hard work, simplicity, diligence and thrift, to oppose bad consumption habits such as extravagance and waste, blind comparison and excessive consumption, and to strengthen the cultivation and shaping of college students' healthy consumption concept under the current environment of building a conservation-oriented society.

In recent years, the demand of college students has been expanding, so I especially want to show my growth and maturity to the society with a brand-new and distinctive consumption image. They hope to show the vitality, ability and value of young people through trendy, fashionable and avant-garde consumption, so as to stand out and get development opportunities. Some college students think that "society is developing and consumption is the driving force, which will attract public attention and gain more in a modern society that pays attention to economic value." Pursuing the avant-garde and leading the social consumption trend are also college students' contributions to social progress. "

Improving the quality of life of college students and promoting their healthy growth are not only the wishes of schools and parents, but also the concern of the state and society. In a sense, the development of college students' consumption culture can not only enrich their lives, but also promote production and sustained economic growth through consumption. However, while fully affirming the positive factors of college students' consumption, we can't help but see some deviations in college students' consumption, such as deficit consumption that is not good at financial management, precocious consumption that is higher than family or negative income level and ability to pay, blind consumption that believes in advertising, conspicuous consumption that pursues vanity, and extravagant consumption that just keeps up with the joneses like others, regardless of their actual situation.

Second, the purpose of the investigation

College students' consumption is an important part of social consumption. Under the influence of consumption concept, lifestyle and fashion in modern society, their consumption psychology and consumption behavior often interact with each other, forming a unique group consumption psychological feature. This paper attempts to put forward corresponding consumption education by analyzing the consumption behavior and psychology of contemporary college students, so that college students can form a scientific consumption view.

Third, the survey object and survey method

1. Respondents: college students.

2. Data collection method: random sampling survey.

3. Survey method: Questionnaire survey, online distribution, data collection for analysis and interpretation.

Four. Contents and results of the questionnaire

(attached with questionnaire and original data)

An analysis of the survey results of verbs (abbreviation of verb)

Generally speaking, the current consumption composition of college students is mainly divided into basic living consumption, study consumption and image consumption (clothing and cosmetics, etc. ), leisure and entertainment consumption (leisure, fitness, tourism, entertainment, etc. ), interpersonal consumption (human feelings and love) and investment consumption. According to data analysis, in addition to basic daily consumption, the above data show that in daily life, in addition to basic daily consumption such as dinner,

The consumption of image, leisure and entertainment accounts for a large proportion, while the consumption of study and investment accounts for a small proportion, which also reflects to some extent that college students are more inclined to enjoy consumption and ignore their spiritual improvement.

According to the analysis in Table 2, for the total living expenses they can get each month, 14. 1% of the students are concentrated between 300 and 500, about 60.9% are concentrated between 500- 1000, and 20.3% are concentrated between1000. To some extent, this shows that the current consumption situation of college students is reasonable, but there are also levels of consumption.

Statistics show that 79.7% students prefer shopping in reality, and only 20.3% students are used to shopping online. However, students with online shopping experience have great differences in online shopping years and online shopping satisfaction. Most of them have online shopping experience within three years, and their satisfaction with online shopping is average. This also reflects that college students' trust in online shopping needs to be further improved.

Quality, price, appearance, brand and other factors have become the main influencing factors of college students' shopping, but they are also influenced by factors such as emotions and other people's views, which shows that college students are full of perceptual and rational consumption views. The pursuit of meteor shower fashion seems to be a confusing crossroads. Moderate pursuit is reasonable. However, excessive comparison and blind pursuit of famous brands will have a negative impact on college students' consumption psychology.

The survey found that the main source of income for college students is provided by their families. This situation is common among contemporary college students in China. A small number of students also bear part of their daily consumption through work-study programs. Most students have a general consumption plan, but they have not implemented it or insisted on it, and their views on their consumption situation are quite different. More than half of people are satisfied with their consumption status, and quite a few people are dissatisfied and want to try to change.

Most interviewees said that our questionnaire survey aroused their concern about their own consumption, and they would pay more attention to and strengthen their good consumption consciousness and behavior and cultivate their good consumption habits, which is of great significance for college students to establish a scientific, rational, reasonable and mature consumption concept.

Summary of the survey results of intransitive verbs

Through the above survey results, we can see that the basic living consumption and psychology of college students are realistic and reasonable on the whole, but the discrete trend is obvious and individual differences are great. Mainly summarized as the following aspects:

1, college students' consumption has its irrational side.

College students have no financial resources, poor economic independence and no consumption base. The non-independence of economy determines that college students have little experience in independent consumption and cannot rationally measure the consumption value and cost. College students have not yet formed a complete and stable consumption concept and their self-control ability is not strong. Their consumption is mostly random consumption and impulsive consumption induced by media propaganda or influenced by students around them. This is also the result of the demonstration effect of college students' consumption.

2. The consumption difference is more and more obvious.

First, the consumption composition of students from rural areas is relatively simple, and the overall consumption level is also low. Second, the overall consumption level of students from cities is relatively higher than that of students from rural areas, and the consumption composition is relatively diversified. This shows to a great extent that economic development not only affects the current consumption level of college students, but also affects the current consumption composition and consumption concept of college students.

3. The consumption of college students is diversified.

From the survey results, it is not difficult to find that the current consumption of college students not only meets the basic life, but also shows an upward trend in terms of image consumption such as clothing and cosmetics, leisure and entertainment consumption such as KTV and tourism, and daily communication expenditure. It can be seen that the consumption orientation of college students is diversified.

4. College students pay more attention to fashion consumption.

Students are active in thinking, have a strong thirst for new things, like to pursue new trends and dare to innovate. Their consumption has a strong dependence, and image and entertainment consumption account for a large proportion of total consumption.

5, the concept of saving is weak, and the awareness of financial management needs to be cultivated.

The survey shows that most students' consumption has exceeded the planned scope, and even some students need to borrow living expenses from others. Some students are thinking about how to spend the rest of the money, and only a few students have the consciousness of saving and investing. It can be seen that the current financial awareness of college students needs to be improved and strengthened.

Investigation report on college students' consumption 2 i. Investigation on the basic situation

Investigation time: May 20xx. Survey location: Vocational College. Respondents: all vocational college students. Survey method: questionnaire survey. Questionnaires: A total of 37 questionnaires/kloc-0 were distributed in this survey. Recycling 135 copies. Effective questionnaire 135 copies.

Objective: To understand the consumption view and value orientation of college students, so as to guide them to establish a correct consumption view. Establish a healthy and civilized lifestyle.

Second, the analysis of the survey results

A two-day survey was conducted on 13 students majoring in public affairs management in the Department of Economics and Trade of Vocational College. Then it is analyzed, and the results are summarized as follows:

(A) Vocational students have less extracurricular practical activities, and their awareness of economic independence is relatively weak.

Through investigation, we found that only 5.70% of students' living expenses came from their own jobs, while 58.55% was given by their parents. Under the current trend of market economy, college students should not rely solely on their parents. You should go out to exercise yourself and improve your social adaptability in order to better integrate into society.

(B) Higher vocational students have a certain psychological comparison.

According to statistical analysis, 5. 14% students will not only envy but also buy other people's good things. Especially some campus fashion items, such as mobile phones, MP3 and MP4, and even computers. In order to own a mobile phone or change into the most popular mobile phone, some students do not hesitate to scrimp and even sacrifice other necessary expenses: some male students borrow money or even steal money to satisfy their desires for a pair of brand-name sports shoes and some female students for a brand-name cosmetics or a brand-name dress, which can reflect that some students do not know how to live within their means and have an endless comparison psychology driven by vanity.

(C) Higher vocational college students' computer level needs to be further improved.

According to the survey, 4 1.09% of vocational college students spend less on the Internet than 10 yuan, and 35.66% of them spend 10 yuan in 20 yuan. As a result, some students still have poor computer skills after the first semester. Especially those rural students who account for 63.2% of the total number, some of whom have almost never touched computers before going to college. Even if some students surf the Internet, most boys are playing games and girls are chatting and watching videos. Few students study hard the computer knowledge they need in their future study and work.

(D) Higher vocational students' consumption structure is diversified, but unreasonable.

The consumption of college students is not only on living expenses and study. They spend more money on clothes, interpersonal communication, travel and fashionable consumer goods. According to the survey, most girls spend 63% of their total expenditure on clothing, 9% on inviting classmates to dinner and buying them birthday presents, less than 2% on study and slightly more than 20% on basic living expenses. It can be seen that the consumption structure of higher vocational students is unreasonable. As a college student, learning should be the main task, but after investigation, it is found that college students buy learning materials every semester. Under 10 yuan accounts for 4 1.5%, 10-50 yuan accounts for 49.5%, 50- 100 yuan accounts for 6%, and 100 yuan accounts for 3%. It can be seen that college students generally do not buy books. Except for some students who have passed various qualification certificates, they generally don't buy books other than textbooks. In addition, some students have to save their living expenses in order to buy clothes or play games.

(E) Higher vocational students have a weak concept of saving, and financial quotient needs to be cultivated and strengthened.

Robert, the initiator of the word "financial quotient", once said: "Financial quotient has nothing to do with how much money you earn. It is the ability to measure how much money you can keep and how long you can make it work for you. " The survey shows that 24.44% of vocational college students have never had a financial plan, and occasionally 74.8 1, and most students don't know where their money is spent, and even some students need to borrow money from others to go home. It can be seen that the financial quotient of higher vocational students needs to be cultivated and strengthened.

Thirdly, analyze the reasons of current college students' biased consumption psychology and behavior.

At present, there are some problems in college students' consumption, such as unplanned consumption, unreasonable consumption structure and comparison psychology, which are not only related to the negative influence of social environment, but also related to the lack of correct guidance in family and school education.

College students live in a campus without walls. All-round contact with society, when some college students are attacked by bad social atmosphere such as hedonism, money worship, extravagance and waste, if they are not guided by school teachers and parents in time, it is easy to form a tendency of psychological convergence. When students' families can meet higher consumption conditions economically, these thoughts will be fully reflected in their consumption behavior. To make matters worse, some students with high consumption are not allowed to do things that hurt others or even lose their personality in order to satisfy their consumption desires, which is unacceptable by law.

Parents' principled position in daily life consumption is the initial object of children's imitation. Some parents have misunderstandings about their consumption concepts, so how to guide their children correctly?

The important influence of school education environment on the cultivation of students' consumption view. However, ideological and political education in colleges and universities pays insufficient attention to the education of students' consumption view. Insufficient research on college students' consumption psychology and behavior. In the teaching of "two courses", there is not enough educational guidance for college students' consumption view. Due to the lack of comprehensive and objective understanding of college students' consumption psychology and behavior, curriculum design and other factors, the special education on consumption view, which is closely related to important ideas such as outlook on life, outlook on labor, outlook on money and national conditions, has not been fully carried out, and it is difficult to achieve the real guiding purpose.

In the field of school spirit construction, it is not enough to advocate the concept of frugality and living consumption for college students. College students' consumption psychology and behavior not only pay more attention to individuality in personal preferences, dressing and so on, but also have herd mentality for major consumption contents such as fashion brands, basic daily necessities and living expenses. The school spirit of colleges and universities mainly reflects the group psychology and behavior characteristics of students. Pay attention to shaping and strengthening students' good consumption consciousness and behavior in the construction of school spirit, and cultivate students' good consumption habits.

Four. conclusion and suggestion

Based on the above analysis, we can see that college students' consumption psychology is generally in a healthy growth period, and they stand at the crossroads of pursuing fashion and popularity. Moderate pursuit is reasonable, but excessive comparison will have adverse effects. In view of the problems existing in college students' consumption, we put forward the following suggestions:

(1) Encourage college students to participate in extracurricular practical activities and enhance their awareness of economic independence.

Schools should provide more work-study jobs for students, or encourage them to work outside the school to earn money, so that they can support themselves by their own hands, and don't want more money from their families, so as to enhance their sense of economic independence.

(B) to overcome the blind comparison psychology

As educators in colleges and universities, we should educate students to establish correct and scientific values that adapt to the trend of the times, gradually establish correct life norms, and give themselves a rational position. College students really need a sense of competition, but it's not everything we need to fight for. There is no shame in spending the last time on others. Among college students who are mainly parasitic consumers, it is urgent to cultivate independent financial management ability and scientific values.

(C) the school to create a relevant environment

The school provides students with computer time, provides students with free training from time to time, and encourages students to obtain certificates in some related fields. Students themselves should also establish the concept of autonomous learning.

(4) Enhance the sense of independence. Cultivate and strengthen financial management ability

Nowadays, college students need to know how to survive in a highly competitive society, and the ability of independent financial management has become the top priority. Financial management is not a simple four operations, nor is it a simple balance of payments. Need a long-term rational foundation. Individual's blind impulse is not independence, but willfulness. We need not only independent concepts in our minds, but also independent actions and rational thinking. There are two main aspects: the ability to correctly understand money and its laws; The ability to correctly use money and monetary laws.

(E) Form a good atmosphere for college students' consumption.

A good consumption atmosphere for college students should be an important part of a good school spirit. Good school spirit is the organic combination of teachers' morality and students' learning lifestyle. Among them, students' consumption psychology and behavior are an important part of reflecting students' lifestyle. The construction of university spirit should grasp the principle of educating people, attach importance to the education of all aspects of college students' lives, and attach importance to cultivating and shaping college students' healthy consumption psychology and behavior, so as to promote the successful pursuit of college students' studies. Once good consumption habits are cultivated and strengthened, it will promote the shaping of good school spirit and form a virtuous circle in which school spirit helps students. Therefore, the school should take cultivating college students' good consumption psychology and behavior as an important content of campus culture construction. In the construction of campus culture, we should design an activity theme about college students' healthy consumption concept, persevere, promote the formation of a good lifestyle with college students' good consumption psychology and behavior, and then promote the consolidation and development of a good study style and school spirit.

Investigation report on college students' consumption 3 I. Research background:

With the in-depth development of economy and society, our college students, as a special social consumption group, have a more prominent and direct impact on the formation and development of our world outlook, and then have an important impact on our moral behavior throughout our lives. Therefore, paying attention to the consumption situation of college students, grasping the psychological characteristics and behavior orientation of college students' life consumption, and cultivating and improving our "financial quotient" have become the subject of our contemporary college students.

Second, the purpose of the study:

Understand the consumption view of college students, and establish a correct consumption view and consumption psychology through comparison.

Third, the research process:

The main consumption patterns of college students;

The change of consumption structure reflects whether people's consumption has a plan. According to the survey results, 23% of college students' consumption expenditure structure is relatively stable and belongs to the planned type. 33% people say that it is economical to save, and 43% people say that it is arbitrary to spend money at will. Quite a few students can't restrain their consumption, and they tend to be arbitrary or even extravagant in consumption. Most college students live independently from home for the first time, and they are only children, so their consumption behavior is immature. This is mainly manifested in: blind consumption, impulsive consumption, conformity consumption and comparison consumption. Some students compare with others in food, clothing, housing and transportation, and think that it is disgraceful to lack grace in front of classmates and fellow villagers. This not only increases the family's financial burden, but also affects the smooth completion of their studies, and even leads some students to go astray.

The highest proportion of college students' consumption expenditure is food, reaching 33.33%, followed by shopping, accounting for 20.33%, followed by transportation and communication, accounting for 14.63%, and communication, learning and entertainment accounting for 13.0 1%, 8.94% and 9.76% respectively.

The survey also found that telephone charges, entertainment fees, communication fees and love fees change with the change of living expenses, while most college students spend less on school supplies and books every month than 50 yuan. Moreover, many college students don't care whether their consumption structure is reasonable or not, which to some extent reflects that college students haven't a clear concept of consumption and financial management.

There are five popular sayings in universities now. These five pieces are mobile phones, computers, digital cameras, MP3 players and tape recorders.

Mobile phones have naturally become the most popular among the "five big things" for college students. With the rapid increase of mobile phone users among college students, the campus communication business market has become a huge "cake". In order to cut off the biggest "cake", major communication operators not only moved their business halls into colleges and universities, but also launched campus discount packages for college students. Students should exercise their financial management ability, not only the telephone bill or other living expenses, but also pay attention to the fact that the expenditure must be in direct proportion to their ability to pay. In modern society, making phone calls and surfing the Internet is a necessary and normal way of life for college students, but we must pay attention to saving and not bring unnecessary economic burden to our families. Besides, you should spend more energy on your study. It is wrong to send text messages in class. Many students have just left their families and entered the society, so they are very dependent on their families and have poor self-discipline ability. Therefore, schools should also increase publicity and education in this area.

At present, most college students are hedonistic at school. After experiencing the stressful life of the college entrance examination, I will relax when I go to college. Suddenly left my parents, no more nagging from teachers and parents. This kind of life is very uncomfortable for students who have just left high school, so that many students can't find their way and don't know what to do because of this easy life. College students have no study burden, and a free life has finally arrived, which many students dreamed of in high school. In this way, entertainment has become a "necessity" for college students. The exam-oriented education in China makes students' ability and habit of autonomous learning extremely poor, and college students can't arrange their own students and entertainment time reasonably, so that college students indulge themselves infinitely and stay away from learning.

I would like to remind college students that getting into college is not the end of their studies. We should move on, learn more knowledge and make good plans for entering the society in the future. I also hope that parents and teachers can cultivate students' autonomous learning ability and habits in the primary education stage, so that college students can arrange their study and life reasonably in the university.

The expenditure of communication consumption of college students mostly involves the gathering of classmates and friends. Communicative activities can enhance feelings, communicate, meet new friends, expand social circles and give yourself many ways out.

On the one hand, exchange activities are necessary for students, and students can participate in exchanging feelings with friends appropriately; On the other hand, more communication consumption and the increase of family expenses will also have an impact on learning. Too frequent social interaction will make people more impetuous and weaken their seriousness and efforts in learning. Some sober students really understand the harm of so-called personal expenses. Help yourself rather than ask for help. Instead of spending money and time on contacts, it is better to study hard, succeed in school and have a successful career, which is no more secure than pinning your ideals on others.

After all, college students have no independent economic ability, so the expenses on "face" and "entertainment" should be properly controlled. Students can earn their own living expenses after studying, but they should learn to spend the living expenses given by their parents instead of spending them indiscriminately.

There are some problems in college students' consumption:

1. excessive pursuit of fashion and famous brands, with the mentality of comparing. Through individual surveys and interviews, we know that some students do not hesitate to sacrifice other necessary expenses in order to own a mobile phone or change to a popular mobile phone, scrimping and saving; Some students even borrow money from others to satisfy their desire for brand-name clothes, shoes and hats. It reflects that some students don't know how to live within their means, and it is easy to form an endless comparison psychology driven by vanity.

2. Excessive consumption of interpersonal communication is mainly reflected in communication expenditure and love expenditure. Communication costs are high. Students with mobile phones account for more than two-thirds of the total number of people surveyed, and 40.3% of them spend more than 80 yuan, which is close to half of the number of people surveyed. It shows that the irrationality and high cost of students' mobile phone consumption exist and are quite serious. 16.2% of college students who are in love spend more every month 100-200 yuan. Most of them admit that the pursuit of emotion requires material input, and it is often difficult to rationally grasp the principle of moderate consumption.

3. Weak sense of economic independence and weak concept of financial management. Among the 345 people surveyed, 39 have never been a tutor or a part-time job at all, and those students who have been a tutor or a part-time job also have different purposes. 12 students want to gain social experience, 14.2% students want to be independent and 23.2% students want to subsidize daily use. If "longing for independence" is regarded as an active sense of independence, the proportion of students with independent consciousness only accounts for 1/3 of the total number of respondents. Of course, there are 12.5% students who are idle. Obviously, people's awareness in this regard is more obvious than that of developed countries in Europe and America 16-year-old peers who require economic independence.

Fourth, feelings and experiences:

College students should control their desires, don't show off blindly, and can't compare with others; Pay more attention to learning; Don't rush to make a move when shopping, consult others more. In addition, it is also helpful to learn how to manage money, make monthly expenditure plans and keep accounts for consumption. Financial management is actually a kind of management ability, how to manage your own wealth, and then improve the efficiency of wealth, how to plan and manage your own living ability.

We pay attention to consumption and financial management, hoping to discover some consumption characteristics of our college students and make us more rational and clear in future consumption.

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