Tourism marketing strategy

How to do marketing in tourism industry? I summarize the following points:

First of all, do a good job of goals and customer orientation. Nowadays, most tourists are well-off families, so we focus on institutions, enterprises and institutions, and take families, students and individuals as the starting point when positioning the target population.

Second, do experiential marketing well. Experience marketing mainly includes browsing experience, sensory experience, interactive experience and trust experience. To put it simply, tourists can feel the pleasure of traveling in the play experience, thus creating a very beautiful intuitive impression on the scenic spot.

Third, do a good job in integrated marketing. If you want the scenic spot to be better publicized, you can jointly promote it with local related industries, such as comprehensive catering, hotel accommodation, local specialties and so on.

Fourth, packaging strategy. Different tourism products have different packaging, and the same kind also has different packaging, which makes passengers feel that it can bring him more value. Specifically, omni-directional packaging, accompanying sightseeing packaging, special event packaging, holiday packaging, seasonal packaging, off-peak packaging and group omni-directional packaging can be used.

Finally, soft text marketing. Soft text marketing is a low-cost and efficient marketing method. You can promote the high-quality content of this scenic spot in major media channels and let more people see it. For example, in the past few years, Egypt's tourist attractions have successfully promoted Egypt's tourism industry with two novels, Favourite of Pharaoh and Notes on Grave Robbery.

In addition, we also need to focus on the choice of promotion channels. We can choose social media with a large number of people, such as Weibo, Little Red Book and BiLi BiLi. These media channels have different promotion effects, so you need to screen out the most suitable ones yourself. If you don't want to be so troublesome, you can also go to the media channel aggregation platform. I use media boxes to promote enterprises, and the media resources are abundant. I can cover the whole network with one press release, and I don't need to screen it myself at all.

Then the marketing methods of the tourism industry are shared here. You can give me a compliment if you are interested!