The Specialty Setting of Shenzhen Tourism College of Jinan University

There are now tourism management departments, English department, hotel management department, e-commerce department, tourism policy and regulation research center, golf and sports leisure industry research center, tourism development research center and computer center, offering tourism management, hotel management, exhibition economy and management direction, tourism management planning and landscape design direction, English (business administration), e-commerce undergraduate major and tourism management golf management direction. The subject setting is complete, and the integration of undergraduate and postgraduate courses is obvious. There is a master of tourism management authorization point, offering postgraduate courses in tourism management and various training courses. College Tourism Development Center provides services such as personnel training, project planning and management consulting for tourism enterprises. The undergraduate major of tourism management has passed the qualification certification of the Tourism Education Council of the World Tourism Organization, becoming the first higher tourism institution in Chinese mainland to pass the certification. Tourism management majors focus on cultivating management talents in tourism and high-end service industries. It is a famous major in Guangdong Province and has a complete training system integrating undergraduate, graduate and doctoral students. It has passed the quality certification of tourism education of the World Tourism Organization for three times in a row, and is among the best in many tourism management majors in China.

This major has a strong faculty and a reasonable structure. 15 Among the full-time teachers, 8 are professors and associate professors, and 8 are doctors. Most of the part-time teachers come from top tourism groups and service enterprises at home and abroad. Most of the teachers have gone to the first-class tourism colleges in Europe and America for study, further study, visit or cooperative research, including George Washington University, Hotel College of Nevada State University in Las Vegas, University of Southern California and so on. Teachers' overall foreign language level is relatively high, and many professional teachers have the qualification certificate of Jinan University as an all-English teacher, offering many professional courses in English or bilingual teaching.

The employment rate of graduates of this major has reached 100% for many years, and they are active in and serve top tourism enterprises such as Disney Group, Shenzhen Overseas Chinese Town Group and Changlong Tourism Group, top financial institutions at home and abroad such as China Merchants Bank, Standard Chartered Bank and Ping An Bank, top international logistics groups such as Maersk, famous telecom groups such as China Mobile and China Unicom, and top 500 domestic and foreign enterprises such as Poly Group, CITIC Group and Wal-Mart Group. After graduation, some students choose to continue their postgraduate studies in domestic 985, 2 1 1 universities or world famous universities.

Students of this major should complete 160 credits, including 9 credits for social practice.

The main characteristic courses of this major include economic principles, management principles, database programming, introduction to tourism, hotel management principles, tourism resources development and planning, tourism economics, tourism sociology, tourism marketing, tourism aesthetics, scenic spot management, tourism management information system and tourism management information system. Feasibility analysis of tourism projects, tourism e-commerce, introduction to hotel management, travel agency management, tourism English, tourism psychology, advertising, catering management, supervision and management, tourism destination management, wine culture and liquor management, nutrition, tourism transportation and tourism management. The major of hotel and exhibition management was first set up in 1999. For more than ten years, we have been committed to cultivating senior management talents in hotels, convention and exhibition industry and modern service industry with international vision and interdisciplinary comprehensive knowledge ability, which is quite influential in hotel management specialty in universities across the country.

This major consists of full-time teachers, part-time professors at home and abroad and industry veterans. Among the 9 full-time teachers, there are 5 senior titles and 3 master tutors. Three professional teachers have Senior Lecturer Certificate (CHE) from American Hotel Association, and many part-time teachers come from world-class hotel management colleges and hotel management groups. All the teachers have the background of studying abroad and visiting Europe and America, and all the professional teachers have the qualification certificate of Jinan University as an English teacher.

The teaching practice conditions of this major are superior, and there are two-star practice hotels in the school for teaching; There are wine tasting laboratories, western food teaching laboratories and service industry innovation and entrepreneurship laboratories, including "Haolaiwu Dining Bar" and "Da Yi Ai Tea Room", which are two practice places for students to manage independently.

In the spirit of seeking truth from facts and innovation, teaching management is seamlessly connected with the international hotel industry. Taking teaching as the center, Industry-University-Research promotes each other, lays a solid foundation, emphasizes application, and pays attention to the improvement and cultivation of students' comprehensive quality and ability. The proportion of fresh graduates studying abroad accounts for about 15% of graduates of this major, and the proportion of domestic graduate students and postgraduate students accounts for about 15%. The employment direction of students is concentrated in high-star hotels, tourism enterprises, banks, insurance, industry management and other modern enterprises and institutions, and the employment rate of students has reached 100% for many years.

Students of this major need to complete 160 credits during their school days, including 9 credits for social practice.

Main courses: management principles, microeconomics, macroeconomics, financial management, marketing, economic law, human resource management, hotel management principles, introduction to exhibition management, hotel operation management, exhibition planning and management, etc. Business English teachers are mainly young and middle-aged teachers. About 70% of the teachers have studied in Britain and the United States, about 45% have or are studying for doctoral degrees, and 27% have senior titles.

The research direction of this major includes linguistics, literature, translation, business English, TESOL and so on. The professional direction related to tourism management can cooperate and innovate well, offering English professional courses, business English courses, international trade courses and economic management courses, covering a wide range.

Every year, several students of this major are admitted to Jinan University as exchange students with foreign universities and go to the United States, Britain, France, Canada, Spain, Brunei and other countries for a one-year exchange study.

College English major is set up to meet the needs of social and economic development. Its goal is to cultivate high-quality, versatile talents with strong English listening, speaking, reading, writing and translation skills, knowledge of computer network and e-commerce, proficiency in computer operation, strong business expertise, competence in English-related translation, economy and trade, culture, foreign affairs and business management systems, and mastery of basic business management theories. Therefore, the curriculum is mainly practical English, taking into account the cultivation of students' humanistic quality, and offering courses such as British and American literature, English linguistics, English lexicology, comparison between Chinese and Western cultures, and international trade practice.

Students of this major need to complete 160 credits during their school years, of which social practice accounts for 9 credits.

The main courses of this major include comprehensive English, advanced reading, English audio-visual speaking, English extensive reading, translation, interpretation, English writing, linguistics, British and American literature, international trade practice, international business negotiation, business communication, business English and English writing. E-commerce specialty is interdisciplinary, integrating management, economics and computer technology, and using computer technology to solve practical problems in management, finance and trade.

The e-commerce major in colleges and universities began to enroll students in 2000. It is one of the earliest colleges and universities in China to offer e-commerce major. It belongs to the management discipline and is awarded a bachelor's degree in management. The employment situation of students majoring in this major is generally good.

In September 2009, the National Development and Reform Commission and the Ministry of Commerce officially approved Shenzhen to create the first national e-commerce demonstration city, and the college's e-commerce major has a brighter future.

This major has professional teachers 1 1 person, with reasonable structure, high comprehensive quality and strong scientific research ability, and undertakes 5 national and provincial scientific research projects. Among them, there are 5 professors 1 person and 5 associate professors.

The e-commerce experimental system belongs to the national economic management experimental teaching demonstration center, and consists of basic laboratory (providing experimental environment for basic computer skills training), network laboratory (mainly providing experimental environment for network exchange, network routing and network operating system), e-commerce laboratory (providing experimental environment for e-commerce simulation, covering all major professional courses) and Sino-US joint e-commerce laboratory (jointly established with Temple University in the United States, mainly used for international cooperation and tourism information technology research).

This major is based in Shenzhen and the Pearl River Delta region, and cultivates professionals urgently needed by enterprises. The employment rate of graduates is above 95% every year, and the rate of all kinds of graduate students admitted to famous universities at home and abroad is around 20%.

This major trains senior professionals who have a solid foundation of economic management and modern business theory, master information science and technology methods, have the ability to conduct business activities by using the network, and are engaged in the application, management and development of modern business management and e-commerce systems. Students are required to systematically master the basic theories, knowledge and skills of economy and management; Systematically master the basic knowledge and methods of information science and technology, focusing on the skills and skills of e-commerce system engineering development and management; Have innovative spirit, strong management ability and the ability to analyze problems independently; Be proficient in more than one foreign language.

Students of this major need to complete 160 credits during their school days, including 9 credits for social practice.

The main courses of this major include western economics, management principles, basic accounting, financial principles, marketing, network economics, international trade, economic law, international finance, statistical principles, database programming, e-commerce practice and business websites and applications. Over the years, the major direction of tourism planning and landscape design is based on the school-running concept of landscape design, featuring tourism planning, and has delivered a large number of outstanding landscape design and tourism planning talents to the society.

Shenzhen Tourism College, located in Shenzhen, the "design capital", has gathered many first-class landscape design companies and institutions at home and abroad, providing a large number of internship and employment opportunities for students.

Cultivate senior professionals who master the basic principles of tourism planning and landscape design, skillfully use professional skills such as tourism development project management, scenic spot recreation behavior planning, landscape visual plastic art design, landscape design engineering drawing, and understand the innovative ideas and style trends of modern tourism planning and landscape design.

Students of this major need to complete 160 credits during their school days, including 9 credits for social practice.

The main courses of this major include introduction to tourism, scenic spot management, tourism economics, principles of tourism planning, basis of landscape engineering drawing, landscape environment design, landscape architecture design, urban green space system planning, landscape architecture planning and design, etc.

From the perspective of industrial scale and format development, Shenzhen is a well-deserved leader and weathervane of golf development in China. The ten-year development of golf industry in Shenzhen is exactly the ten-year development of golf management major in Shenzhen Tourism College of Jinan University. After more than ten years of construction, as the first batch of colleges and universities in China to train golf management talents, the professional direction of golf management is quite influential in China.

This major has a strong faculty and a reasonable structure. There are 6 professional teachers, including 3 doctors and 3 senior titles. There are 5 teachers with the certificate of golf professional manager certified by Scottish educational supervision authority, and many part-time teachers come from top golf companies and clubs at home and abroad. A number of professional teachers have the qualification certificate of Jinan University as an all-English teacher and offer a number of professional courses taught in all-English.

The college has golf mechanism laboratory, simulated green and other training venues, and has established practice bases with many well-known golf clubs such as Shenzhen Golf Club.

This major aims at the golf industry and related supporting industries, and trains senior professionals who have a solid theoretical foundation of tourism and leisure management, professional knowledge and service skills of golf industry management, and can manage golf clubs, golf courses and plan and organize large-scale golf events. Some students choose to go to famous universities at home and abroad for further study after graduation.

Students of this major need to complete 160 credits during their school years, including 9 credits for social practice.

The main courses of this major include introduction to tourism, tourism economics, tourism marketing, international finance, international trade, tourism planning and development, leisure industry management, introduction to golf industry management, club management, golf skills, competition and activity management, and golf project management.