What measures are there to implement the global tourism development strategy in scenic spots?

Mainly from the following six aspects to promote:

(A) innovative development strategy, reform the management system

Developing global tourism is a reform and innovation project, focusing on adapting to the two comprehensive needs of tourism development (comprehensive industrial development and comprehensive law enforcement needs), reforming and innovating the tourism system, and promoting comprehensive reform from the aspects of tourism market supervision, tourism public service, tourism industry promotion, expanding tourism opening up, tourism management system and basic system.

First, it is necessary to reform and innovate the leadership system of comprehensive and overall development in the whole region, build a system and work pattern of overall promotion, effectively integrate regional resources, comprehensively promote global tourism, and form a development mechanism linked by various departments. Further improve the tourism public service system, fully consider the tourism supporting facilities and their public service needs, and promote the integration and convergence of urban public service facilities and tourism public service facilities.

The second is to reform and innovate the comprehensive coordination mechanism of tourism management, promote the comprehensive reform of tourism management system, and meet the objective needs of upgrading tourism from a single format to a comprehensive industry and from industry supervision to comprehensive services. This is also the most typical and vivid expression of the upgrading of local government's understanding of tourism development.

The third is to reform and innovate the comprehensive law enforcement mechanism of tourism, encourage the reform and innovation of the comprehensive law enforcement team of tourism, and provide comprehensive law enforcement guarantee for the tourism development of the whole region. It is necessary to bring the environmental governance of the tourism market into the scope of comprehensive urban governance, increase the intensity of governance, and form a management linkage. Establish and improve the tourism safety responsibility system and working mechanism of "unified leadership by the government, supervision by departments according to law and responsibility by enterprises". The establishment of tourist police and tourist circuit courts is a common practice in many countries. Many countries have set up tourist police, including Spain, Germany, Russia, Greece, South Korea, Thailand, Malaysia, India, Egypt, Argentina and Bangladesh. Most of these tourist policemen can speak foreign languages and wear eye-catching clothes, which can be seen everywhere in hotels and tourist attractions. From asking for directions, losing things to being blackmailed, they will immediately intervene to solve them. The tourist police enhance the sense of security of domestic and foreign tourists, which is the most important tourist environment. The tourist police is also a beautiful landscape in the local area, which effectively enhances the attraction and support of tourism.

(B) innovative economic and social development planning and tourism planning

To develop global tourism, we must reform and innovate the planning instead of following the traditional planning ideas.

First, innovate the concept of economic and social development planning, integrate the concept of tourism planning into the overall situation of economic and social development, and rationally allocate tourism resources with other resources.

The second is to reform the planning system and promote the integration of multiple regulations.

The third is to innovate tourism planning. The planning of global tourism mode is different from that of scenic spots. It is no longer just to plan scenic spots and hotels, but to plan the coordinated development of various resources inside and outside the scenic spots systematically and comprehensively.

(C) Reform the evaluation system

To develop global tourism, we must establish a scientific tourism concept and innovate the relevant statistical monitoring and evaluation system according to the five development concepts.

First, take the development of tourism as an important development goal and important assessment content of governments at all levels and relevant departments in the region, form a clear division of tasks, and form a joint force to promote the development of tourism in the whole region.

The second is to innovate the tourism data collection and analysis system. According to the new format, new characteristics and new trends of tourism development, set evaluation indicators. Explore the establishment of a tourism service quality evaluation system that adapts to the characteristics of global tourism. Make full use of big data and cooperate with tourism e-commerce enterprises to establish a scientific evaluation mechanism for modern tourism.

The third is to strengthen the comprehensive benefit evaluation and get rid of the "dependence" of the ticket economy. Most scenic spots in China are still in the ticket economy. In 20 14 years, except Huangshan, which accounted for 17.5% of the total revenue, all other scenic spots accounted for more than 40%, and some scenic spots accounted for more than 80%. In order to change from ticket economy to global tourism economy, we must first establish a comprehensive benefit evaluation system for global tourism and gradually get rid of the serious dependence on ticket income.

(D) Innovative investment and financing systems and mechanisms

Promoting global tourism requires a large number of infrastructure and tourism public service systems. This requires huge investment, and it is urgent to seize the opportunity of supply-side reform and reform and innovate the investment and financing model. Promote the reform and innovation of investment and financing modes such as tourism infrastructure and public service PPP, and promote the diversification of investment subjects. Guide financial institutions to increase financing support for tourism enterprises and tourism projects, encourage private enterprises and private capital to cooperate with the government, and attract international capital to participate in major tourism project development and public infrastructure construction.

Innovative tourism model

Innovate tourism products, actively cultivate new tourism formats, and build new development carriers. Promote the construction of new tourism formats and products such as tourist towns, scenic roads, tourist greenways, tourist resorts, tourism industrial clusters, characteristic tourist bases, research tourist bases and pension tourist bases. Vigorously cultivate and support new rural tourism formats represented by leisure agriculture, rural holidays, ancient towns and villages, and characteristic homestays, and promote the construction of characteristic tourism destinations, national leisure areas, leisure tourism demonstration cities and other destinations. Promote tourism+new lifestyle, including tourism+research (education), tourism+transportation, tourism+leisure vacation, tourism+new pension, tourism+health, tourism+shopping, etc. Vigorously cultivate new products and formats of global tourism. It is necessary to speed up the refinement of characteristics and strive to build a boutique tourism brand. Give full play to the advantages of regional natural and human resources and build regional brands.

(6) Pilot first, demonstration leading.

The situation varies from place to place, so we can't force reunification. As the main body of promoting global tourism, it is necessary for local party committees and governments to actively and pragmatically explore good experiences and practices of global tourism that conform to local reality and highlight local characteristics. Every year, the state selects a number of cities and counties to create a "national global tourism demonstration zone", which is implemented step by step and developed in a rolling way, with no cap on the top and no limit on the bottom, with pilot projects first and demonstration leading. A series of measures should be taken to support the creation of a global tourism demonstration zone.

To learn more about global tourism, you can pay attention to Beijing Zhongjing Hotan.