Jian 'ou: Polishing the "Green Business Card" of Beiyuan Gongcha

keep improving? A leaf? , implement? 1＋5? Beiyuan revival, Beiyuan Yubei Site was selected as the second batch of provincial archaeological parks, and Beiyuan Gong Tea Culture Center and other projects were promoted in an orderly manner? One by one, the measures were vigorously implemented, and the achievements of each work were remarkable. Last year, Jian 'ou focused? Do a good leaf? Goal, around overall planning? Three teas? High-quality development, drawing blueprints, tamping foundations and building highlands, on the basis of deepening planting and processing links, extending to the front end for ecological protection, expanding the elements of gathering cultural tourism to the back end, making efforts to revive Beiyuan tribute tea and polish Jian 'ou? Green business card? .

high-level planning and overall planning? Three teas?

Beiyuan Gong Tea Garden in Jian 'ou is a famous imperial tea garden in the history of China. After six dynasties and 42 emperors, it set the highest imperial tribute history in China. Jian 'ou is also famous for it, and it has become the Millennium ancient tea capital, the top 1 tea counties in China, the national key tea-producing county and the national oolong tea production base. The tea garden area, tea output and the number of employees are in the forefront in northern Fujian and even the whole province.

however, once in history? Leading? The development of Beiyuan tribute tea since modern times is not satisfactory. How to revive the glory of Beiyuan, start the brand of Beiyuan tribute tea and polish this valuable tea business card has become a major examination question before the Jian 'ou Municipal Party Committee and Municipal Government.

tribute tea to break Beiyuan? Raised in a boudoir and little known? Last year, Jian 'ou set up an overall plan around the goal of promoting tea culture, upgrading tea technology and strengthening tea industry chain. Three teas? High-quality development leading group, deploy personnel from agriculture, science and technology, culture, circulation, key tea-producing towns and other units to set up special classes for tea industry work, and strengthen the work force of tea industry. Formulate "Jian 'ou City as a whole? Tea culture, tea industry, tea technology? Implementation plan for high-quality development ",and launch" Jian 'ou City as a whole? Three teas? Compilation and construction of the five-year plan for high-quality development? Three teas? A new development pattern of overall development, mutual promotion and promotion. Follow? Work project, project list and list responsibility? The idea is to arrange the deployment of ecological tea garden construction, support leading enterprises, brand promotion and other 15 aspects of work, refine and decompose 37 objectives and tasks, flip chart operations, reconciliation and cancellation, and promote the detailed implementation of all work.

In Xiaoqiao Town, an important tribute tea producing area in Beiyuan, the Third Functional Party Branch of Jian 'ou Municipal Political Consultative Conference, together with the First Party Branch of Jian 'ou Rural Commercial Bank, the Party Branch of Jimei Supervision Department of Jitong Customs, the Party Branch of Jian 'ou Chinese Tea and the Party Branch of Xiaoqiao Town Tea Association, signed the "Seven-Party Agreement", which was adopted on the platform of Beiyuan tribute tea centralized processing zone. Group building? Way, the party organization is built on the industrial chain, and party member is gathered in the industrial chain to build together? Three teas? Coordinate the development of the party building consortium and play a leading role in rural revitalization.

activate the brand and do a good job in Beiyuan tribute tea article

in order to make? Building a state in the Millennium? Beiyuan tribute tea? This tea industry brand has come alive and deepened the market's recognition of Beiyuan Gongcha brand. Jian 'ou takes improving the quality of tea as the cornerstone and telling the story of Beiyuan as the starting point to do a good job in Beiyuan Gongcha articles.

vigorously build ecological tea gardens, integrate project funds, comprehensively strengthen technical guidance, and improve the construction level of green ecological tea gardens. Dongfeng Jinpanshan Tea Garden, Chuanshi Niugongshan Tea Garden and Xiaoqiao Gan Yuan Tea Garden were awarded as demonstration bases of green ecological tea gardens in Nanping, and Xiaoqiao Gan Yuan Tea Garden was also awarded as the most beautiful ecological tea garden in Nanping. At the same time, arrange the deployment of local ecological tea gardens? Green, flowered and colored? Construction work, and strive to build a global ecological tea garden in 222 and a global green ecological tea garden in 223.

according to the construction requirements of the protection plan for the cultural relics of Beiyuan Yubei Site and the provincial archaeological site park of Beiyuan Yubei Site, Jian 'ou should improve the environment of villages around the site, adjust the forest stand in the mountain field, build green ecological tea gardens, beautify the tea gardens, and upgrade temporary access roads and tourist sign public toilets. By promoting the application of science and technology such as the Internet of Things, transforming the traditional tea industry, and promoting the standardization and upgrading of primary processing of tea, the construction of a big data platform for tea industry in the city was completed. Jian 'ou City has also actively played the role of a bridge between the Oolong Tea Science and Technology Academy in northern Fujian, strengthened communication and cooperation with Chinese Academy of Sciences and other scientific research institutes, and effectively promoted the service level of tea science and technology.

last year, Jian' ou city spent 4 million yuan to insure the key cultural relics (important sites) of Beiyuan Gongcha, and also hired professionals such as members of the original archaeological team of Beiyuan Yubei Site, provincial experts in cultural relics and local historical and cultural scholars to set up an archaeological expert advisory group and set up a special research institution? Beiyuan Cultural Research Institute conducts a detailed and in-depth investigation and study of Beiyuan Gongcha site, and digs deep into its historical connotation and cultural value.

on the other hand, Jian' ou city has stepped up publicity and promotion, focusing on the protection and utilization of Beiyuan Yubei site, the development of tea industry, brand building, project promotion and other aspects, through organizing the filming of "Building a State in the Millennium?" Beiyuan Gongcha promo, compile the cultural series of Beiyuan Gongcha, make Beiyuan Gongcha themed micro-movies, animations, H5 pictures and texts, and publicize the album, hold Beiyuan Gongcha micro-video and theme essay-writing activities for the whole country, and put advertisements on mainstream platforms such as CCTV to carry out three-dimensional publicity.

Thanks to our efforts, the brand building of Beiyuan Gongcha has achieved initial results: Beiyuan Gongcha brand was rated as one of the top ten regional public brands of agricultural products in Fujian in 221, and Beiyuan Gongcha was included in the second batch of tea products mutually recognized by the China-EU Geographical Indications Agreement.

implant connotation polishing? Green business card?

this year, Jian' ou city studied and formulated the Beiyuan revival action? 1＋5? The plan is to create a national archaeological site park with the goal of creating a holy land of Chinese tea culture, and to make efforts from five aspects: site activation, good history, tea industry revitalization, tea tourism integration and foreign exchange, so as to implant a new era connotation into Beiyuan culture and recast Beiyuan tribute tea. Best in the world? Brilliance, reproduce the glory of the state in one thousand.

in order to enhance the influence of Beiyuan tribute tea, Jian' ou city has planned various activities with regional characteristics, such as holding the China Beiyuan tribute tea festival, Beiyuan tribute tea summit forum, holding tea contests and other folk tea events, and organizing them? Building a state in the Millennium? Beiyuan tribute tea? Cultural activities such as cultural performances, Zhang Sangong Cultural Festival of Tea God, and promotion of Beiyuan tribute tea theme. At the same time, strengthen cooperation with platforms such as Tik Tok, Aauto Quicker and Himalaya, and carry out? Online celebrity said Beiyuan tribute tea? And other series of activities, so that Beiyuan tribute tea is vivid and rhythmic. In addition, in order to build Beiyuan cultural system, let? Tea god? It has become an important symbol to unite people's hearts, gather strength and gather talents. In December last year, Jian 'ou City released? Tea god? The Q version of Zhang Sangong regards Zhang Sangong as an important cultural symbol of Beiyuan tribute tea.

in order to promote the integration of tea tourism and create a number of demonstration projects, Jian' ou city plans to generate a number of characteristic tea tourism projects, such as tea tourism research bases, tea tourism homestays, characteristic tea estates and sightseeing tea factories, relying on historical and cultural resources such as Beiyuan Yubei Site, Zhang Sangong, the tea god, and Tonggen Tea Garden in Fujian and Taiwan. Build Beiyuan Gong Tea Culture Center, which integrates tea culture exhibition hall, experience hall, activity hall and theme park block, and promote? Land fingerprints? Tea tourism cluster,? Beiyuan? Construction of high-end homestay in Shanju and other projects.

at the same time, carefully plan the boutique route of tea tour integration. With Beiyuan tribute tea as the theme, design? Looking for tea? Connect Beiyuan Yubei Ruins, Centennial Wulong Garden, Tea Temple, Minbei Oolong Tea Science and Technology Courtyard, Tea Culture Leisure Experience Center and other tea tourist attractions, develop half-day and one-day boutique tourist routes, and innovate? Travel+? New format, combination? 5G? VR? Technology, such as integration of scientific and technological elements, increase the sense of interaction, experience, and gradually realize? Online Beiyuan Tour? . (Ye Qiuyan)