Traditional Culture Encyclopedia - Tourist attractions - Three hotel survey report templates
Three hotel survey report templates
Three Hotel Investigation Report Templates
In our current society, we are all inevitably exposed to reports, which have the characteristics of declarative language. Do you know how to write a report well? The following is a hotel survey report I compiled. Welcome to read and collect it.
Hotel Survey Report 1
One of the earliest foreign-related four-star hotels in China, it also has a huge influence in the Beijing area. No matter in terms of history, qualifications or overall power, it is in China It is also a relatively well-known aircraft carrier in the hotel industry. In the investigation of the core competitiveness factors of economic hotels, the continuous maintenance of product and service quality has received the most attention from various companies, reflecting the increasing maturity of economic hotel business operators, and the competition between brands has changed from pure products and technical level, to the competitive level of support system and management system.
1. Overall level
(1) Market supply: According to survey estimates, there are only 50 modern economic hotel chain brands in the Chinese accommodation market. There are more than 600 hotels in operation, and the total number of rooms in operation reaches 50,000. At present, the top ten brand companies in China's budget hotel market have not been established for a long time, with an average age of four years. About 50% of investors have a background in the hotel industry. The expansion model is mainly direct operation. The proportion of stores is 70%, and there have been no major brand acquisition transactions among enterprises.
(2) Distribution: The regional distribution of hotels and guest rooms in China’s economy hotel market highlights the typical business characteristics of China’s economy hotels. East China, where the economy and land prices are rising the fastest, occupies the country. Half of the budget hotels account for more than 60%. Followed by North China and South China. Among them, because the average size of budget hotels in North China is smaller than that in East China, the proportion of hotels in North China is 16%, and the proportion of guest rooms is 12%. Affected by the contradiction between supply and demand of land and customers, this regional pattern will continue in the short term.
2. Product characteristics
(1) Source and scale. According to survey data, among the properties before the renovation of the existing directly-operated stores of various brands, 51% were hotel renovations, while 13% were newly built properties. This shows that the healthy development of China's economy hotels has played an important role in improving the original hotels. It plays an important role in promoting the quality of industry assets, revitalizing state-owned assets, and improving the efficiency of social resource use. Among the existing budget hotel properties, 89% obtain the operating rights through leasing, which not only reduces capital costs but also shortens the construction cycle, but at the same time, it may also lose the potential profits from property appreciation obtained by holding the properties. Chance.
The survey found that the main size, lobby, and restaurant area of ??the mainstream stores of different brand companies vary greatly. Of course, this gap does not rule out the inherent differences caused by the renovation of most properties for hotels, but the gap is smaller and there is a strong convergence in the core product of guest rooms. Among all the companies that participated in the survey, the proportion of single stores that can provide full meal service is only 38%.
(2) Service items. During the investigation, it was found that public rest areas, public toilets, parking lots, central fire protection systems, elevators, televisions, telephones, split air conditioners, indoor toilets, and 24-hour hot water have become common features in all economic hotels. of basic facilities. On the premise that core needs are met, a higher proportion of business services and self-service facilities are provided. However, different brands perform differently in terms of the specific facilities, equipment performance and service quality provided.
(3) Market trends. A survey of operators' ranking of the importance of various site selection criteria shows that at present, mainstream economic hotel brands focus on business-oriented economic hotels, while paying more attention to tourist-oriented economic hotels and community-oriented economic hotels. At the same time, higher attention has been paid to the increasingly high rental prices of properties.
(4) Personnel status. Among the economic hotel companies surveyed, the average number of people to rooms per room in a single hotel is below 0.5, with the largest proportion in the range of 0.3 to 0.4 being 54%. It shows that all brand companies have paid great attention to the control of labor productivity and maintained a moderate balance. Among the employees, 18% are migrant workers and 10% are urban laid-off and re-employed people, which vividly illustrates the strong ability of China's economic hotel market to absorb disadvantaged employment groups.
Since more than 50% of the budget hotel properties mentioned above are hotel renovations, it is not difficult to understand the origin of 36% of the original hotel employees. At the same time, it further illustrates the impact of China's budget hotels on hotel resources. overall integration capabilities.
(5) Customer source situation. Compared with the international budget hotel market, which accounts for more than 50% of business individual travelers, the proportion of business individual travelers in China's budget hotels, which account for 37%, still has a lot of room for growth. At the same time, as the domestic self-guided tour and leisure market heats up, the proportion of individual leisure travelers is also expected to increase. The survey found that more than 92% of the budget hotel market's customers are domestic guests, and 8% are inbound guests. At this stage, this customer source structure gives local budget hotels great development opportunities.
At the same time, the survey results also showed that the average length of stay was 1.92 days.
Three. Positions within the hotel
Front office department:
Receive room reservations, individual guests, receive team members, handle inquiries, store luggage, handle reservations, and handle complaints. Some hotels also include front desk cashiers as part of normal management.
Housekeeping Department:
Cleaning guest rooms, reporting for daily repairs, booking conference rooms, arranging venue layout, handling check-in and check-out procedures, booking flowers, cleaning linens, etc.
Catering Department:
It is divided into Chinese food, Western food and specialty restaurants such as Japanese restaurants, etc., which are combined into one department. They are usually independently managed and accounted for, including banquet orders and conference room reservations. , venue layout, takeout group ordering arrangements, etc.
Entertainment Department:
Takes bookings for birthdays, weddings, and festive karaoke boxes, arranges wine services for individual performance venues, and orders flower baskets for song requests, etc.
Security Department:
It is divided into two types: internal security and external security. There are no obvious regulations on personnel. They usually work in shifts. Sometimes they are basking in the sun outside and sometimes blowing the air conditioner in the hall. Responsibilities That includes vehicle arrangements, emergency handling in case of emergencies, monitoring and surveillance, employee safety and security training, etc.
Sales Department:
Sells any products that can be rented and operated in the hotel. It mainly contacts travel agencies and the main persons in charge of the company, and has drivers. The sales department also organizes and arranges regular hotel marketing activities. Group bookings etc.
Human Resources Department:
Responsible for the recruitment and dismissal of personnel, employee training, coordination with the labor department and regular tracking of whether all hotel personnel regulations are closely linked to labor laws. Responsible for personnel promotion, personnel attendance, etc.
Excellent example of hotel investigation report Excellent example of hotel investigation report Finance Department:
Responsible for hotel revenue and expenditure, and also manages the daily work of cashiers arranged by various business departments.
Logistics Department:
It is divided into the medical office, laundry department, staff canteen, and medical office staff canteen.
Administration Department:
Usually the highest decision-making department of the hotel, responsible for hotel administrative regulations, participating in personnel transfer and coordination, approving sales and marketing plans, and exercising the power of the general manager.
Engineering Department:
Responsible for the maintenance of hotel equipment and facilities.
Purchasing Department:
A department with independent accounting, linked to the Logistics Department, and under the economic management of the Finance Department, serving the procurement of items for various business departments. Hotel Investigation Report 2
Investigator: Grade 04 International Trade Class 3
Investigation location: a restaurant on Zhanzhan North Road, Changsha City
Investigation time:
Reflections on the investigation:
Basic situation: It is a restaurant located in the center of Changsha City, located in a prime location on Zhanzhan North Road. It is managed by a former state-owned hotel under the jurisdiction of the Audit Office. The restaurant is of medium size, with 15 large round tables in the hall and 7 booths by the window. There are also 7 large private rooms, which can accommodate up to 20 people for dining. The entire restaurant can accommodate 270 people.
The monthly turnover is around 300,000, with 23 people in the service department and 34 people in the production department. Finance 2.
According to the latest survey by the Hunan Provincial Bureau of Statistics: there are 96 state-owned, state-owned joint ventures and wholly state-owned companies in the province, accounting for 7.4% of all corporate legal entities in the catering industry, collectives, collective joint ventures and joint-stock cooperative enterprises 96, accounting for 7.4%, 894 private enterprises, accounting for 69.2%, 31 Hong Kong, Macao and Taiwan-invested and foreign-invested enterprises, accounting for 2.4%, and 175 other types of enterprises, accounting for 13.5%. In terms of industrial activity units, in XX, there were 133 industrial activity units of state-owned, state-owned joint ventures and wholly state-owned companies, accounting for 8.1% of all industrial activity units in the catering industry, and 111 industrial activity units of collectives, collective joint ventures and joint-stock cooperative enterprises , accounting for 6.7%, there are 940 industrial activity units of private enterprises, accounting for 57%, 61 industrial activity units of Hong Kong, Macao and Taiwan-invested and foreign-invested enterprises, accounting for 3.7%, and 214 industrial activity units of other types, accounting for 13.0%. The proportion of the number of legal entities and industrial activity units of private enterprises in the catering industry is more than 50%, which is 42.6 and 37.9 percentage points higher than the proportion of private enterprises in all secondary and tertiary industries respectively. Together with 104,000 self-employed households, private enterprises The number of individual economic units has taken an absolute advantage, making it one of the most influential industries in the private individual economy among the secondary and tertiary industries.
This catering company is a three-star enterprise in Changsha City, Hunan. Its success comes from its three unique advantages:
Tianshi: The development of Hunan’s entertainment industry is second to none in the country. of. In this general environment, the prosperity of Hunan's catering industry is determined by purpose. Taking advantage of Hunan Satellite TV, it has driven the development of a series of industries in Hunan, such as catering and tourism.
Location: North of Changsha Railway Station, the transportation hub center of Changsha, and adjacent to a four-star hotel and archives in the north.
There is a border guard station, post office and school in the south. It is backed by a three-star hotel.
There are three communities around Renhe; The flow of people near the train station is relatively large. And there is a head office on Furong Road, Changsha City that provides technology and experience.
The only shortcomings are:
Hygiene: Hygiene in the catering industry is the core issue of enterprise development. How to do a good job in hygiene, improve hygiene quality, and capture the appetite of customers key. According to the investigation, it was found that the restaurant was not strictly disinfected and the tableware was cleaned manually with dish soap after use. After the work was completed, they just wiped it with a tablecloth and did not take any disinfection measures at all.
According to the latest survey by the Hunan Bureau of Statistics, 51% of Hunan’s catering industry has hygiene problems. As a service industry, this issue is crucial and must be paid great attention to.
The apple snail problem some time ago was caused by the hotel not undergoing strict high-temperature disinfection measures
Management:
1. Internal nepotism, 85% of which are relatives Relationships lead to lax management;
2. High internal mobility of employees, 79% of employees leave their jobs within 6 months, lacking employee loyalty
Technical aspects: According to the principle of diminishing marginal benefits in Western economics: By the same token, the same dish without any innovation will provide diminishing satisfaction after eating it many times. According to the investigation. Since its opening in XX, the company has not made any major innovations. Most of them are based on the original ones and have been renamed. In fact, they still have the same dish. Hunan cuisine also includes traditional secret turtle, flavored bamboo-flavored duck, and iron plate crystal vermicelli. Cantonese cuisine is still Shenjing roast goose, marinated platter, and first-grade chicken. As a result, customers have reported inconsistent food quality.
After 2 months of investigation. I have a lot of feelings:
In terms of hygiene, we must be strict and careful, work hard and take a series of measures. Customers are satisfied and assured with their meals. And obtain licenses and certifications from relevant health departments
In terms of management, managers should recruit talented people and not be nepotistic.
In terms of technology. Increase innovation efforts, learn the technologies of other companies, strive to improve their shortcomings, learn from the excellence of others, and constantly introduce new dishes to attract customers.
A series of related activities can also be held, such as launching special dishes, special banquets, and a series of preferential activities to transfer customer value and increase customer return rates.
After 2 months of investigation and internship, I also learned a lot:
1. You must be enthusiastic about customers and smile. As a worker in the service industry, you cannot Emotions are brought to work, so you must be serious when you are working
2. Deal with the relationship between your superiors and colleagues. You cannot be flattery to your superiors, nor can you be indifferent and pretend to be aloof. You must do your part well.
3. Be diligent and don’t be lazy. As the saying goes: God rewards hard work. As long as you work hard and do it seriously, your boss will know. Opportunities come to those who are prepared.
As a person, you must develop good habits, whether at work, in life, or in study. All must work hard.
Excellence is a kind of habit. In work, we must develop the habit of smiling and diligence, and in study, we must develop the habit of seriousness and hard work. When all this becomes a habit in No.1 Middle School, your success is not far away
Society is a good stage for training, where you can learn many things that you cannot learn on campus.
Of course I still have a lot to learn, and I will continue to work hard. Hotel Investigation Report 3
During the time I was in the hotel, I have been thinking about this question. What is the key to successful hotel management? After consulting with my colleagues and my colleagues last time, and after reviewing the information, I concluded the following points:
1. Green Hotel:
Advocating nature and protecting the environment have attracted more and more attention from people. As our country attaches great importance to environmental protection, "green hotels" have become an inevitable choice for sustainable development. For the hotels themselves, green creation activities can improve the management level based on cost control as the core. With new improvements, the business philosophy has made a qualitative leap, and at the same time it has improved the hotel's public image and popularity, marking the hotel's grade and taste.
Although some hotels are mainly used to receive business, conference and other guests. , the dependence on tourism is not very obvious, but in general, the development of the hotel industry is inseparable from the development of tourism, and the development of tourism is inseparable from environmental protection. At the same time, the hotel industry also contributes to the tourism industry. Provide support. The supporting role of hotels to the tourism industry is reflected in two aspects: first, hotels provide necessary infrastructure for the tourism industry to meet tourists’ basic needs for accommodation, catering, etc.; second, they maintain peace and stability for the development of the tourism industry. Improve the quality of the environment and meet the needs of tourists for viewing, leisure and entertainment.
Judging from the current development, the hotel industry's support for the tourism industry is more obvious at the first level, but not strong enough at the second level. Many hotels not only fail to play a supporting role, but are due to construction and Operations have caused environmental pollution in scenic spots and caused a sharp decline in the quality of scenic spots. The destruction of the environment will ultimately destroy the hotel industry itself! Therefore, our call to protect the environment is not only a call for the awakening of consciousness, but also a call for solid action.
2. Service quality
For service industries such as hotels, service quality is undoubtedly one of the core competitiveness of the company and the lifeline of the company. A high level of service quality can not only leave a deep impression on customers, but also lay the foundation for them to come back again. And it can make customers feel honored and establish a good brand and image for the enterprise. At Kaiyuan, we have seen that hotel leaders attach great importance to improving service quality. Even our short-term interns must undergo strict etiquette training before they can take up their posts. Provide follow-up training and guidance to old employees to continuously improve and improve their professional quality and level. Department managers and supervisors often say to us: "Every move you make represents our Kaiyuan, and your image is the image of our Kaiyuan." ?The customer is never wrong, it is only us who are wrong. Only sincere service will bring smiles from guests. ?
3. Hotel culture
What is omnipresent in a hotel is service culture, etiquette culture, regional culture, food culture, troubleshooting culture, etc. All staff in the hotel are hosts, and all guests will be aware of it when they come to the hotel. Hotels and hotel people are more or less dependent. In addition to receiving culture or knowledge in the process of receiving services, they also seek help from hotel people when they encounter difficulties. Therefore, we can say that the hotel is a place full of culture and knowledge. Therefore, people working here must be more knowledgeable, cultured and cultivated. The guests are tasting a dish, and the waiter is introducing knowledge about the dish with a sweet voice,
Including the origin, spread, characteristics, novelty, etc., which not only adds to the fun of tasting the dish , and also allow guests to receive some new knowledge and information, making them feel that their trip is worthwhile from another level.
In every corner of the hotel, there are courteous service staff. Their standardized operations, professional smiles, and humble demeanor allow guests to be influenced by etiquette culture all the time. Individuals in society are always affected by the people around them. As the saying goes, people are divided into groups. Etiquette culture not only improves the quality of hotel staff, but also beneficially affects guests, improving the quality and cultivation of the entire society. When guests arrive at a new place and check into a hotel, they are always eager to learn more about the local culture, customs, and landscape features. Hotel people should be very familiar with this. A hotel is just a single building. Only in the context of the region can it have a rich heritage and cultural background. For out-of-town guests, they come here either for the scenic features of the place or for business purposes. Basically, they will not come here for a separate accommodation environment. Therefore, the hotel needs to have a function that can provide guests with as much convenience as possible by virtue of its status as a landlord. For example, introducing local tourism resources, such as providing directions for conducting business offices in the local area. In this way, the hotel truly becomes a window for communication between the local area and the outside world. There is also something called "problem-solving culture", which is the ability to provide knowledge to help customers solve problems. The golden key culture is a typical example, satisfying and surprising, and completing impossible tasks.
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