How to play the Dragon Boat Festival is more suitable for the Dragon Boat Festival travel guide.

202 1 Dragon Boat Festival is coming, and many friends have started brand-new travel plans. Everyone is looking forward to having fun at the Dragon Boat Festival. However, with the recent scattered outbreaks around the world, I suggest you go to the nearest doctor and try not to run around.

"The Dragon Boat Festival has a three-day holiday this year. Compared with the May Day long-distance tour, consumers mostly take short-distance tours, and nearly 50% of tourists sign up within 300 kilometers of Zhou Bianyou. " Fang Zeqian, an industry analyst at Ctrip.com, said. Com believes that consumers' enthusiasm for tourism has not slowed down. It is estimated that the number of tourists on the Dragon Boat Festival this year will reach 654.38 billion.

The radius of "flying" has shrunk, and the tourist circle has shrunk. The "three-hour" tourism circle has become the first choice for tourism, which not only affects the factors of tourism consumption such as air tickets and hotels, but also allows tourists to spend within "three hours", which has become a new proposition for cities to stimulate tourism consumption.

New phenomenon of Dragon Boat Festival tourism

The lowest price from Beijing to Hangzhou is 300 yuan, and the ticket price is "diving".

On June 5th, 20021year, Mr. Liu wanted to book an air ticket from Beijing to Hangzhou for the Dragon Boat Festival. After logging into several travel apps, he found that the ticket price was "incredibly low" compared with the May Day holiday, and the lowest discount for economy class was only 1.3%, so the ticket amount was very sufficient. "Compared with the full-price ticket of around 2,400 yuan for the May Day holiday, the ticket price for the Dragon Boat Festival holiday is only around 300 yuan, and the difference is a bit large."

According to the data of several OTA platforms, this year's Dragon Boat Festival holiday is mainly based on short trips such as visiting relatives, traveling and vacationing. However, unlike the May Day full-price tickets sold out early, most of the Dragon Boat Festival routes, including some popular routes, generally have about 50% off tickets, and the ticket sources are sufficient.

According to the booking data of air tickets for the Dragon Boat Festival, the peak passenger flow at domestic civil aviation airports is expected to appear on June 1 1 and June 13, respectively, that is, the day before and the day after the Dragon Boat Festival. The average fare of Dragon Boat Festival is about 30% lower than that of May Day holiday this year, and the average fare is around 670 yuan. Among them, the air ticket on the day before the festival is the most expensive, with an average price of 742.3 yuan. During the Dragon Boat Festival, domestic popular civil aviation routes mainly include Beijing, Shanghai, Chengdu, Chongqing, Hangzhou, Kunming and other cities with the largest passenger flow.

Up to now, the booking volume of Dragon Boat Festival tickets through Ctrip is the same as that of the same period last year, and the average one-way ticket order price is 732 yuan, which is slightly lower than that of the same period last year.

At present, the supply of domestic air tickets exceeds demand, which is the most fundamental reason for the "big diving" of air ticket prices during the Dragon Boat Festival holiday. The person in charge of the same journey told the reporter that due to the relatively low demand for long-distance travel during the Dragon Boat Festival holiday, domestic air tickets are generally in a situation of oversupply recently. After the May Day holiday, the approach of college entrance examination and senior high school entrance examination in June also squeezed the travel demand of some student travelers, so the passenger flow and air ticket prices declined to some extent.

202 1 New Trend of Dragon Boat Festival Travel

Within a tourist radius of 300 kilometers, train tickets are in short supply, and the quantity and price of accommodation are rising.

Contrary to the decline in passenger flow and price of civil aviation tickets, train tickets are very tight this year. On June 12, the first day of the Dragon Boat Festival holiday, many high-speed train tickets from Beijing to Zhengzhou, Jinan and Wuhan were robbed.

According to the travel forecast, Chongzuo-Nanning, Beijing-Handan, Shenzhen-Puning, Chengdu-Nanchong, Chongqing-Fengdu, Zhengzhou-Luoyang, Nanchang-Fuzhou, Shanghai-Nanjing and so on. It will be the medium and short-distance high-speed rail line with the largest passenger flow during the Dragon Boat Festival holiday.

Equally popular are hotels and homestays in Zhou Bianyou. According to "20021Dragon Boat Festival Holiday Tourism Trend Report" released by Donkey Mama Travel Network, short-distance Zhou Bianyou is still the mainstream of this year's Dragon Boat Festival holiday. Some quality resort hotels around fir trees.

"The Dragon Boat Festival has a three-day holiday this year. Compared with May Day, long-distance travel has cooled down, and consumers are mainly short-distance travel. " According to the analysis of the relevant person in charge of Ctrip, the data from Ctrip shows that nearly 50% of tourists have signed up for Zhou Bianyou within 300 kilometers; More than 60% tourists choose to travel in the province. This also means that the average acceptable travel time for tourists during a three-day holiday is 6 hours, and the "3-hour" travel circle is the choice of most tourists.

Is the attraction of conventional tourism products still there?

The narrowing of the "flying" radius and the narrowing of the tourist circle have also brought new challenges to various tourist destination cities:

Intercity tour and intra-provincial tour have become the main modes of tourism, and the main source of tourists has changed from "strangers" to "familiar tourists". Is the attraction of conventional tourism products still there? How to make tourists spend all their money in "three hours"?

In fact, booking the Dragon Boat Festival tourism products this year can show the new demand of the tourism market. Comparing the order data of Ctrip and 202 1, the top ten "dark horse" scenic spots in Zhou Bianyou this year are Nanjing Maya Beach Water Park (up 32 times), Hangzhou Rotten Apple Orchard (up 30 times), Pingxiang Wugong Mountain Scenic Area (up 27 times), Nantong Forest Wildlife Park (up 15 times) and Chaka Salt Lake.

Judging from the portraits of tourists, tourists are younger, especially among the "post-80s" customers, nearly 50% are parent-child tours, and the orders for parent-child tours after the 80s are more than twice that of the post-90s. At the same time, customized tours and theme tours are more popular than the same period last year, with orders for customized tours increasing by nearly 30% and those for theme tours increasing by 365%, becoming new consumption hotspots.

Apart from the quiet rise of Zhou Bianyou, "hotel-style holiday" is another major change for consumers to travel. Choose a resort hotel, take the hotel as the destination for 2-3 days of in-depth travel, and the "hotel-style holiday" mode of eating, living and playing is sought after by people. Ctrip data shows that hotel bookings around the Dragon Boat Festival increased by about 30% compared with the same period last year. It is worth mentioning that compared with the May 1 Golden Week, the quality of travel has been upgraded again. During the Dragon Boat Festival, the booking volume of high-star hotels accounted for nearly 50%, an increase of nearly 10% compared with 40% during the May Day period.

Holiday time is short and accurate, tourism consumption scenes are new, travel trends are younger, and the quality of tourism products is higher, which has become the mainstream consumption demand of the "three-hour" tourism circle. It can be predicted that this is also the key to stimulate tourism consumption in Zhou Bianyou and other tourist destinations in the province.