Analysis of Travel Demand of College Students

The tourism market is composed of individual tourists, and the reason why people become tourists is determined by their travel motivations. Travel motivation consists of three aspects: intrinsic motivation, external motivation (attractiveness of tourism resources) and intermediate conditions (income level, leisure time and transportation conditions). The formation of the tourism market for college students mainly depends on the following conditions:

1.1 Tourism motivation is complex and strong

Tourism motivation is the internal motivation or motivation that directly drives a person to carry out tourism activities. College students The main motivations for traveling are:

(1) Relaxation of body and mind. College students have heavy academic workload and high pressure from study and life. Faced with heavy study and life pressure, almost all students have the desire to travel, relax and seek fun. According to relevant survey data, 35.16% of teenagers aged 16 to 26 years old travel for fun.

(2) Broaden your horizons. Today's college students' thirst for knowledge is no longer limited to the boundaries of pure textbook knowledge, but has turned to social and life learning. According to the survey, 46.29% of the purpose of traveling among teenagers aged 16 to 26 is to broaden their horizons.

(3) Exercise. College students are lively and active, but they are usually busy with their studies and lack opportunities for sports and exercise. Therefore, many college students’ travel includes the motivation of taking advantage of travel opportunities to engage in sports and fitness such as mountaineering and skiing.