A Case Study of Tourism Planning

Tourism planning, as a kind of planning, is a process of orienting and positioning tourism projects in tourist destinations according to the demand, actual demand and potential demand of the tourism market and the resource advantages of tourist destinations, that is, a process of researching, developing and optimizing tourism products. The following is a case of tourism planning that I share with you. Welcome to read and browse.

1 Master Plan of Rural Tourism in Changqing District of Jinan City

The unique advantages of 1

(1) six unique advantages: transportation, culture, location, road network and ecology;

(2) Five development foundations: high government support, good industrial brand benefits, abundant resources, wide tourist sources and leading scenic spots.

Two core issues

Mainly traditional farmhouse music, the format is not rich and the product innovation is insufficient. The driving force of traditional leading scenic spots is limited.

3 the way to crack

With its superior geographical location and huge tourism market, relying on its good planting foundation and large-scale and high-quality planting parks. With the help of the new urbanization construction and land transfer policy, we will inject creative elements such as leisure, health care and art to promote the extension of agriculture to the secondary and tertiary industries.

Around? Manor economy? Based on this development concept, we can embark on a road of modern rural manor and rural tourism development with the theme of industry-driven and cluster development.

4 overall positioning

Taking manor economy as the development concept, and taking the theme and cluster development of modern rural manor as the path, it aims to create pilot areas and demonstration areas of rural manor tourism development model and pilot counties of comprehensive tourism reform in Shandong Province.

5 spatial layout

One ring, one heart and five groups.

A rural leisure circle, a tourism distribution service center and five functional groups-.

? Zen tea blindly? Religious health and leisure ethnic origin? Dong Yun? High-quality country holiday group, Filial piety and courtesy Historical and cultural love group? Quancheng Green Field? Urban agriculture exhibition group, Chinese medicine flower field? Sports, health care and physical therapy group.

6 tourism product system

(1) Country food

Tea-themed food (Wanshang Tea Garden Base in Wande Town), Chinese Medicine Health Banquet (Bian Que Hometown Health Manor), American Red Wine Banquet (71kloc-0/Private Cave Winery), Hundred Flowers Banquet (Rape Flower Field Art Manor), Hundred Fruits Banquet (Yinghai Gallery Manor, Xinghuaxi Manor, Taohua Fudi Health Manor), Sophora Flower Banquet (Jiazhuang Village)

(2) Rural accommodation products

B&B: B&B: Spring theme (family fun), Buddhist theme (? Zen tea blindly? Cultural Health Manor, Lingyan Temple), Chinese Medicine Theme (Hometown Health Manor, Shuangquanzhuang Village), Flower Theme (Rape Flower Field Art Manor, Xinghuaxi Manor), Great Wall Theme (Qi Great Wall Inn, Great Wall Family).

Special accommodation: tree house, container, tent camp

(3) Rural entertainment products

Fruit picking, looking for fireflies, flower arrangement, doll DIY, cherry jam making, cruising, fishing, vegetable picking, etc.

(4) Rural shopping products:

Seven special commodities:

Including native products (ten rural flavor), Chinese herbal medicine series products (Bianyin Town Health Manor), beauty and health series products (Rape Flower Field Art Manor, Xinghuaxi Manor), cherry theme series products (Yinghai Gallery Zhuangtong), wine series products (7 1 1 private cave winery), fruits and vegetables series products (Quancheng Agricultural Park, Chengnan Lvye) Zen tea blindly? Cultural health manor).

(5) Rural cultural products

Flower culture experience (rape flower field art manor, Xinghuaxi manor), wine culture experience (7 1 1 private cave winery), ecological culture experience (Quancheng Agricultural Garden, Chengnan Lvye Manor, Yinghai Guolang Manor) and religious culture experience (? Zen tea blindly? Cultural health manor, peach blossom health manor), folk experience (ten township flavor).

7 Top Ten Famous Corners

(1) Cultural Health Theme Manor

? Zen tea blindly? Healthy manor:

Relying on Wanmu Tea Garden Base in Wande Town, relying on? Zen tea blindly? With the concept of development, we will create a collection of meditation experience, tea tasting, tea tasting, tea picking, tea selling, tea popularization, tea picking, exhibition, special catering and accommodation. Zen tea blindly? Healthy manor.

Focus on the construction of wisdom tea garden experience area, Zen tea culture garden, tea culture memory museum, parent-child manual workshop, Changqing tea research and development center, tea sea riding tour, tea sketch, Zen tea opening tea festival and tea banquet for thousands of people.

? Bian Que's hometown? Healthy manor:

Relying on the celebrity culture in Bian Que and the planting industry of traditional Chinese medicine in Mashan Town Traditional Chinese Medicine Culture Industrial Park, we will launch popular science, visit, research and development, and physical therapy products of traditional Chinese medicine, and develop a health manor with the theme of traditional Chinese medicine health.

Focus on the construction of Huahai Pharmacy, Bian Que Medical Museum, TCM physiotherapy center, TCM conditioning hall, healthy family and clean wetland.

? Peach Blossom Garden? ：

With the geographical advantages of Mashan 10,000-mu Xue Tao Base, which is backed by the famous Taoist Mountain Mashan and bordered by the national highway in the east, and based on the 10,000-mu Taoyuan, peach blossom and Taoism are combined, and the Taoyuan and Mashan Scenic Area are integrated to create a peach blossom blessed health manor with the theme of Taoist culture.

Focus on the construction of Taiji Square, Taolin Zhu Xiao, Taohuawu, Miaoyun Theme Restaurant and Wuxing Road Cultural and Healthy Community.

(2) Artistic and Creative Theme Manor

? Rapeseed field? Art manor:

By introducing crops with different flowering periods, Shuangquan Town prolongs the viewing period and increases participatory and experiential activities to enrich the tourist experience.

Focus on the construction of colorful gardens, straw creative paradise, butterfly dance and dew garden, flower field woodcut workshop and rape theme manual workshop.

? Sakura Sea Gallery? Manor:

Integrate Zhifang Village and the surrounding cherry picking garden, avoid vicious competition through unified management and standardized operation, encourage the development of cooperatives, and move from retail operation to? Cooperatives+farmers? Enterprises+farmers? Transition. _ Creative development of theme manor through land transfer.

Focus on the construction of cherry United Nations, cherry bonsai garden, cherry creative studio, cherry cargo terminal, infrastructure upgrading, cherry theme sculpture, etc.

? Xinghuaxi? Manor:

Relying on Zhangxia Wanmu Emerald Apricot Base and Putaowan Reservoir, apricot culture is combined with manor construction, from single apricot viewing and picking to apricot cultural experience.

Focus on the construction of forest forum, Xinglin hall, popular science education base,? Apricots? There is a good love garden, infrastructure and landscape construction, and a camping base in Grape Bay.

(3) Urban Ecological Theme Manor

Quancheng Agricultural Park:

Improve the product system and public service system, and build a modern agricultural park integrating agricultural high-tech promotion, sightseeing and leisure.

Focus on building tourist service centers, agricultural cultural and creative parks, agricultural products exhibition centers and internal sightseeing systems.

Cheng Nan Green Land Manor:

Integrate the industrial resources of Wenchang Street to realize the coordinated development of the park. Focus on the construction of Jinxi li mountain Yam Industrial Park, Huiqiao Agricultural Demonstration Park, Jinjianshan Agricultural Demonstration Park and Flower Dance Xili Sightseeing Park.

(4) Holiday Experience Theme Manor

Private cave brewery:

Relying on the Dongzang wine base and integrating the mountain resources of Yuquan Mountain, the function of Dongzang wine base was upgraded and the format was configured. Show the wine culture in caves and explore the wine in caves. Combine mountain sports, enrich activities and develop the first private cave winery in Quancheng.

Focus on the construction of the cave wine culture corridor, the magic cave restaurant, the Yuhuangshan sports park and the Yudao family.

Hey (g? ) Yunshuian Manor:

Integrate Cao Temple, Guyun Lake and Fenghuang Hui Village in the region, take Guyun Lake landscape belt as the axis, give priority to water sports, and take historical culture and national culture as the supplement. At the same time, transform the farmhouses on both sides of Guyun Lake Reservoir to build Guyun Lake Manor.

Focus on the construction of Guyun Lake water sports base, water amusement park, lakeside riding path, pillow water family, lakeside wooden house group and Guofeng Park.

8 Shidao country flavor

(1) Lihuayingquan Jijiayu Village 1 No.

Spring in Lu Xiao is an important selling point, family fun is the main product, and special catering such as spring tea, spring fish and spring noodles are the main products. At the same time, relying on the industry in Pak Lei, the pear flower element is fully applied to the village landscape construction. Develop extended products such as dried pear and pear wine to extend the industrial chain.

Focus on improving the courtyard dew spring, developing spring music and transforming the rural landscape.

(2) Shiquan Shi Mei Yi Wu Yanjing Village

Wu Yanjing Village should take spring as its brand and pomegranate industry as its core resource to build an industrial chain integrating pomegranate production, processing and tourism.

Key construction? Shiquan banquet? Renovation of landscape in the gate area, upgrading of a thousand mu pomegranate garden, construction of pomegranate cultural tourism exhibition hall, construction of Jinan pomegranate industry training base, and construction of oil peony industry science and technology application test base, etc.

(3) A mountain village in Ruyi residential area

Fully rely on Fenghuangling Eco-tourism Zone and Taishan Scenic Area, and focus on promoting? Wuzhuang persimmon? , to? Persimmon persimmon wishful? Morally speaking, architecture is like building a desirable house.

Focus on the construction of Ruyi Square, transform the village facade, build a theme inn, and upgrade landscape roads, hiking trails and starry tent camps.

(4) Lingyan Temple is located in Lingyan Temple Village.

Supported by the powerful tourism group of Lingyan Temple, relying on the good architectural style, focusing on the development of theme homestays, local residents are encouraged to use their own courtyards or rented houses for standardized and standardized management, so as to complement the functions of Lingyan Temple Scenic Area.

Focus on the construction of Buddhist theme homestays, vegetarian banquets, tea houses and French logistics offices.

(5) Ma Tao Village, Taishan Tea Dock.

Integrate high-quality resources such as tea culture and ecological agriculture, and launch a tourism boutique village that integrates the six elements of tourism. Let the theme of tea culture come alive and create new formats such as tea art and tea club.

Key construction? Tea? Earth landscape, farm courtyard with tea culture theme, tea banquet, etc.

(6) Yu Fang Village, ancient rhyme stone workshop.

Relying on the ancient villages in Yu Fang, on the basis of protection, the ancient villages in Yu Fang are upgraded in function and configured in format, and the characteristic ancient village culture and filial piety culture in Xiaoli Town are displayed intensively. Combine with film and television to carry out a journey of characteristic farmers' experience.

Focus on the construction of Wushengtang, main street reconstruction, sickle street, Yu Fang film and television base, Yu Fang ancient stage, etc.

(7) Yunju Village is located at the top of the mountain.

It is planned to feature high-quality residential buildings and build a quality rural resort with the theme of Yunju on the top of the mountain.

Focus on the construction of villages with the largest population, build theme courtyards, artists' clubs, floral trails and hiking trails, transform the big cypress tree praying points and show history.

(8) Yinghai Renjia _ Zhifang Village

Rely on? Paper workshop big cherry? Brand advantage, in-depth development of cherry ecological park, cherry theme catering brand, as well as accommodation facilities, entertainment experience activities, tourism products, etc.

Focus on the construction of cherry story house, cherry party of cherry magic college, cherry creative life, cherry customized kitchen and so on.

(9) In the Sophora Valley? the village of jiazhuang

Taking Sophora japonica as the development theme, highlighting its health care function, combining with its landscape function, creating Sophora japonica, holding Sophora japonica festivals, picking Sophora japonica and other agricultural activities, and launching Sophora japonica banquets to form an industrial chain.

Focus on the construction of Sophora Valley, Sophora Banquet, Qingxin Lake and Sophora Festival.

(10) the west source of the Great Wall? Guangli village

Relying on the reputation of the western source of the Great Wall of Qi, we should dig deep into the history and culture, and inherit the culture of the Great Wall of Qi with the village as the carrier.

Focus on the construction of the Great Wall family, Qi Great Wall Inn, village landscape improvement and village landscape transformation.

2 Rural Tourism in Zhanhua County, Binzhou City, Shandong Province

Advantages of 1

Location, transportation, agriculture

Two questions

Winter jujube is a pillar industry, but as far as rural tourism is concerned, over-reliance on winter jujube resources and insufficient development of other resources lead to a single structure of tourism products, concentrated distribution of scenic spots and strong seasonality.

3 the way to crack

(1) integration of tourism resources

Command? Winter jujube, aerospace, waterfront, Yantian, folk custom, ecological agriculture? The development and construction of this resource, by providing? Colorful products? Support? Colorful? . Through the benign interaction between core resources and non-core resources, the formation, accumulation and output of rural tourism products in Zhanhua can be realized, and the sustained, rapid and stable development of rural tourism in Zhanhua can be promoted.

(2) industry consolidation

Including the integration of rural tourism chain (food, housing, transportation and entertainment), and the integration of rural tourism with agriculture, industry, cultural industry, sports, forestry and fishery.

(3) the integration of tourist routes

Screen high-quality, attractive products and peripheral products to form a regional boutique line.

(4) Marketing brand integration.

Build a brand-new marketing system, promote sales at a higher level and in a wider range with greater efforts and more channels to attract tourists.

4 overall positioning

Taking the promotion of Zhanhua's hometown brand of winter jujube as the core appeal, we will comprehensively integrate Zhanhua County's industrial resources such as aerospace, characteristic planting and historical inheritance. With the concepts of countryside, experience and vacation, this paper makes a fuss about the brand and exquisite development of rural tourism. Make Zhanhua an internationally renowned hometown of winter jujube, a national famous rural tourism destination with characteristic industries, and a model of beautiful countryside construction.

3 General Rules for the Construction of beautiful countryside along Jinshanling Great Wall in Hebei Province

1 research judgment

(1) Core question:

Human settlement: the central village and the general village are not prominent, and the economic radiation is poor. The resident population in the village is left behind, old and young, the labor force is drained, the countryside is hollowed out, and the infrastructure is insufficient.

Industry: Economic development lags behind, mainly focusing on primary production.

Cultural aspect: the local culture is rich and colorful, and the phenomenon of loss is serious, which has not been well passed down and developed.

Environment: poor drainage facilities and imperfect sewage treatment.

(2) Cracking mode:

1. Strengthen the infrastructure construction of water circuit information room and improve rural public services.

2. Promote the structural adjustment of villages and towns and implement different spatial development strategies.

3. Highlight rural characteristics and build a rich rural industrial system.

2 development

(1) development ideas

Complete the renovation of village appearance, ecological industry support, supporting infrastructure, cultural heritage protection, resource and environmental protection and education and training of new farmers.

(2) Development mode

1. Community reconstruction model

2. Efficient agricultural model

3. Cultural inheritance mode

4. Project-driven mode

5. Ecological protection mode

6. Comprehensive improvement mode

3 architecture

1. Smooth engineering

2. Cleaning project (rural garbage disposal project, rural toilet renovation)

3. Ecological engineering (river ecological corridor construction, ecological forest protection, beautiful countryside? Environmental greening)

4. Enrichment projects (Chinese herbal medicine industry, animal husbandry, facility agriculture, fruit industry and tourism)

5. Cultural projects (declaration of famous Chinese historical and cultural villages, construction of beautiful countryside demonstration axis, renovation of village facade and landscape, construction of village memory museum, establishment of electronic archives for village cultural protection, and construction of beautiful courtyards).

6 residential projects (water supply and drainage, power and telecommunications, new energy, public service facilities)

7. Smart Project (infrastructure construction, smart agricultural system construction, smart government management system construction, smart public service information system construction)

8. Systems engineering

9. Talent project

4 Rural Tourism in Cao Xian County, Shandong Province

Advantages of 1

Road network, culture, ecology, weaving

Two questions

The historical and cultural heritage is profound, but there are few remains and insufficient visualization. The quality and taste of resources are low, tourism development is lagging behind, tourism foundation is weak, service facilities are weak, and tourism products are missing.

3 the way to crack

Leader-led strategy. Relying on Cao County's long-standing Yellow River culture and advantageous industries. Taking the construction of leisure agriculture tourism resort in the old course of the Yellow River as an important starting point, we will integrate the concepts of leisure agriculture, creative agriculture and artistic agriculture to create the old course of the Yellow River and its amorous feelings avenue. Pear blossom creek moon? Leisure manor? Mu Bai Grand View? Plant Expo Park and other six theme manors. So as to establish a tourism brand and radiate the surrounding area.

Successful tourism project development and planning? Planning? Design? Architecture? Operation. Down-to-earth, scientific decision-making, management in place, steady progress, and smooth realization of the birthplace? Rehmannia? Wang Di? The transformation of treasure land shows characteristics, getting better and better, and a virtuous circle.

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