Based on the example of Singapore, this paper analyzes the unique mode of developing tourism by using cities in Singapore.

During the117th IOC General Assembly held in Raffles City Convention Center, Singapore in 2005, there were 3,000 to 5,000 IOC members.

Members and their families, IOC staff and guests, leaders of IFs, representatives and supporters of the bidding cities and local media gathered in Singapore, which is known as the Garden City of Asia. 65.438 billion people in the world love sports.

The audience in the industry, also through TV broadcast, will focus on Singapore and know who will win the right to host the Olympic Games. Holding the Olympic Plenary Session is only a new addition.

As a global enterprise city, Poe has been one of the tasks of holding many major international events in recent years. So far, Singapore has hosted top trade exhibitions in the Asia-Pacific region, such as Asia Air Show and Asian Food, one of the three largest air shows in the world.

As well as hotel exhibitions, international communication and information technology and international electronic media exhibitions and seminars. , has long enjoyed a good reputation in the world and won a lot of praise. Exhibition is closely related to tourism. "Singapore Model" tourism is not only sightseeing, eating, drinking and having fun, but its tourism pillars include business travel, conferences, incentive tours, large-scale conferences and exhibitions, etc. The International Conference Association has elected Singapore as the third best conference city in the world, the only city in Asia that has won this honor, and it is also the best affirmation of Singapore by the International Conference Association.

Take business tourism as an example. In 2003, despite the fierce challenges facing the global economy, Singapore still welcomed 6,543,800+0,250 business tourists, accounting for 20% of the total number of tourists arriving in the country. Don't forget that the total population of Singapore is not

But it's just over 4 million. Why do so many business travelers choose to do business in Singapore? What does the "rational choice" of these budget-conscious business travelers mean? new

Singapore's beautiful and tidy reputation as a garden city and good public security environment are probably not the main reasons. We might as well evaluate and understand this problem in a deeper level.

From a macro perspective, that is, from the macro environment, firstly, during the thirty years from 1970 to 1999, the proportion of ASEAN 10 countries in world exports reached as high as 1970.

45.6%; NAFTA is 21.7%; ASEAN countries are only 2.3%; The data of 1980 are 4 1%, 16.6% and 3.9% respectively, and the share of ASEAN is also very limited. However, the copy

The other end of the limit also means that there is a lot of room for development. The report released by the World Bank in 20001shows that by 1999, the trade-off trend continues, and this year's proportion is the European Union.

38.9%; NAFTA 18.8%； 6.5% in ASEAN, although the gap between ASEAN and Europe and the United States is still very large, the nearly three-fold growth momentum in 30 years highlights the strong development potential of this region, but

It is also a reality that cannot be ignored. Secondly, according to relevant statistics, the trade openness and investment openness of 200 1 ASEAN countries are 275% and 24.6% of those of Singapore, respectively. 80% and 9% in the Philippines; Malaysia 194%,19.7%; Thailand is 90% and 2.9%, and Singapore's trade openness ranks among the top in the world, and its investment openness is also eye-catching.

The above two "openness" refer to the ratio of foreign direct investment absorbed and utilized by a country to its capital formation, which is also an important aspect to measure globalization. Therefore, for a long time, Southeast Asia has always been foreign direct.

Attracting investment areas (especially Japan) is the so-called "battleground for military strategists". As the second largest economy in the world, Japan will continue to exert great influence on the economy of Southeast Asia. At the same time, it is peaceful.

The development of China has increasingly become an important factor in the globalization strategy of ASEAN countries, which also explains the increasing number of Singaporean business tourists.

Third, we will focus on ASEAN countries. According to the United Nations Development Programme's 1999 Human Development Report: Globalization and Humanity, China Financial and Economic Press, 2002; 003 century

World Bank Report: Sustainable Development in a Changing World-Improving System, Growth Model and Quality of Life >. China Financial and Economic Press, 2003. Foreign direct investment in ASEAN countries ranged from 65438 to 0985.

Singapore topped the list with US$ 6,543.8+US$ 47 million, and the Philippines ranked second with only US$ 3,654.38+US$ 00 million. From 65438 to 0999, Singapore still ranked first, with foreign direct investment reaching 6.39 billion US dollars.

Yuan, the second-ranked Thailand is 3.36 billion US dollars, and Singapore is still far ahead. Nevertheless, we can find that the founding members of ASEAN, such as Malaysia, Indonesia, Thailand and the Philippines, have the same amount of foreign investment as Japan.

Even new members such as Vietnam, Brunei and Cambodia have great development potential, and the whole ASEAN region has actually embarked on the "fast lane" of rapid development.

Therefore, from the microscopic point of view, Singapore, which is located in the center of Southeast Asia, can clearly find its superior position as a regional center only from its geographical position. Of course, the ever-changing communication technology and communication.

Pass, enough to make up for the defects of natural status, but for Singapore, the ingenious combination of the two is a perfect match for peony and green leaves. Because of this, more than 7,000 multinational companies regard Singapore as theirs.

Many strategic fortresses of regional development have set up regional headquarters in Singapore and sent elite troops here. Singapore's position as a commercial center is self-evident. When it comes to talents, Singapore, which has always adopted an open policy for talents, can be said to be a talent pool in the region. Tens of thousands of talents from all fields in China alone have taken root here. Singapore is open to talents from all over the world and welcomes friends from all corners of the country to display their talents in this land with capital, technology and creativity.

In addition to our strategic geographical location, excellent infrastructure, state-of-the-art conference equipment, trained professionals and extensive land, sea and air links, we have also made efforts to improve our service level and implemented several projects.

Industry standards to ensure the high degree of specialization and service level of Singapore's commercial, exhibition and incentive tourism industries. These standards include the Monitoring Performance Certification Scheme, the Qualified conference planning Personnel Certification Scheme and the Singapore Exhibition Terminology.

Audit procedure standard. "First-class service level" is not a beautiful slogan, but a concrete indicator that can be quantified. Of course, business travelers come from far away. In addition to developing their own careers and business activities, they also look forward to living a colorful leisure life in their spare time. Business travelers will never be disappointed in this respect. The unique charm of Singapore is not only reflected in the audio-visual level, but also in their feelings. Be sure to savor it carefully and savor it slowly. From colorful national culture, mouth-watering food, vibrant and charming scenic spots to wonderful nightlife and festivals all year round, it is enough for distant guests to feel at home while meeting business needs, and to be moved by the charm of "very Singapore".