2023 Shanghai Tourism Festival

Shanghai Tourism Festival will be held from September 16 to 10/6, 2023.

This year's Tourism Festival insists on starting from Shanghai, the place with the most abundant resources and advantages, scientifically coordinating development and safety, focusing on the new development pattern, the application of new technologies and the needs of new people, with quality, experience, diversity and safety as the core.

We should build a journey with culture, show culture with travel, practice the deep integration of literature and tourism with high-quality development, meet people's needs with quality supply, promote urban consumption with scale flow, empower the city with happy travel, and promote the Shanghai Tourism Festival to break through and iterate again.

Let all citizens and tourists from far and near participate in it and feel and share the wonderful life of the city at all times. This year's tourism festival is guided by people's needs.

Planning and launching a series of activities such as "Classic Replica", "Huimin Package", "Artistic Description of Beauty" and "Dream Yuan You".

Highlight the platform function of the tourism festival, such as big industry, people's livelihood and big exhibition, so that urban cultural tourism can better show international norms, Shanghai style, fashion atmosphere and fireworks atmosphere. Through the launch of the "Top Ten Huimin Tour" series products, the "Leyou Yungou 9. 17" tourism consumption season will be held.

Organize tickets for tourist attractions to benefit the people at half price, launch the products of "Shanghai Gifts and Maritime Cultural Creation", run Jiangnan Food Festival and Hongkou Happy Festival well, effectively enhance the sense of gain and experience of citizens and tourists, and boost the level of urban consumption.

Hold a classic activity season to promote the return of major municipal activities such as floats and floats that have been deeply loved by citizens and tourists for many years, and make brand activities with regional characteristics such as Rose Wedding, Tang Yun Mid-Autumn Festival and Tea Culture Tourism Festival look brand-new.

Awaken the public's collective memory of the tourism festival. Plan the discussion on the topic of "Shanghai Tourism Festival in My Heart" and launch a series of reports on "Reasons for liking Shanghai" in the new season.

Hold solicitation and selection activities such as "Lele", the mascot of Shanghai Tourism Festival, and the selection of the most beautiful float, and interpret China in the eyes of foreigners, Shanghai in the eyes of China and hometown in the eyes of Shanghainese.