How to write the copy of the hotel, is it more temperature?

B&B is a popular way to travel and stay in recent years. Of course, the market competition is fierce. In order to choose your own homestay, brands will come up with all kinds of copywriting to let you feel the feelings of homestay and let you choose this one for your travel and accommodation. Then, how to write the copy of the B&B?

We can look at a case first. From the perspectives of graduation trip and family trip, we have written a poster copy with temperature. The specific contents are as follows:

1. Unexpectedly, this meal in the hotel turned out to be the first time for us to cook together. Will there be a next time?

2. Unexpectedly, we are still naive, whether in the dormitory we just met or in the homestay where we are traveling. Yes, I didn't expect us to be the same.

3, I can't believe that as long as I travel with you, I can leave everything alone. Where is tomorrow? What is youth?

4. I can't believe it. Traveling with you has made me so desperate to be stupid.

5. Unexpectedly, during the trip, the three of us can have a moment in the world, just the two of us.

6. I guessed at the time of booking that you would like this playground. But unexpectedly, the reason why you like it is because I can play with you.

7. Unexpectedly, after this trip, I had a problem and kept jumping out to find me. When was the last time I hugged you like this?

8. Get up at 7: , visit the scenic spots at 1: , and take photos at 5: in the afternoon. Unexpectedly, best laid plans's itinerary is not as good as playing with her dolls in the hotel all afternoon.

how about it? does this group of copywriting have a temperature?

Copywriting with temperature is actually information related to the target group. After reading it, it can make the target group feel and feel happy, so the copy will be very warm. Airbnb chose graduation trip and family traveler to cut into this group of copywriting. The feelings of friends and family traveling and the description of real scenes can arouse the afterheat in their hearts and make people feel good after reading it.

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).