What are the risks and difficulties in running a travel agency? Please give a detailed answer, thank you.

Generally speaking, there are two kinds of travel agencies, one is for direct customers, which is what we call a group agency, and the other is for peers, which is a land agency. It is impossible for the tourism industry to easily gather individual customers by playing a brand. Now the market competition is fierce, and the profits of individual customers are very thin. In some shops, a customer can get a profit of 65,438+00 yuan (Zhou Bianyou). If you are unfamiliar with tourism and don't have extensive contacts in the tourism industry, it is very difficult to just be a store. Your management fee and headcount fee are too high ... as well as rent and usual staff expenses. Miscellaneous expenses such as water and electricity are very difficult ... The factors that affect the business of travel agencies are roughly: 1. The standardization of travel agencies has two meanings. First, whether the travel agency is a legal travel agency established according to the relevant provisions of the Regulations on the Administration of Travel Agencies in China, and second, whether there are any irregularities such as deceiving tourists, unfair competition and operating beyond the scope in the course of operation. The standardization of travel agencies is the first factor that tourists should consider when choosing travel agencies. 2. The price of travel agency products. A very important reason for tourists to choose travel routes organized by travel agencies is to save travel expenses. Therefore, whether the travel agency can provide attractive travel prices when recommending tourist routes to tourists largely determines the purchase decision of tourists. 3. The service quality of travel agencies With the increasing rationality of tourism consumers in China, more and more tourists have not only paid attention to the quotation of travel agencies, but have comprehensively weighed the "cost performance" of tourism products provided by travel agencies, thus weighing whether their purchase decisions are "value for money". Therefore, the service quality of travel agencies is becoming more and more important in the eyes of tourists. 4. The richness and individualization of travel agency products Since the new century, people's tourism consumption concept is changing in many aspects, one of which is the diversification and individualization of tourism consumption demand. Traditional "all-inclusive tourism products such as group labels" are less and less attractive to tourists. On the contrary, those travel agencies that can provide tourists with various package forms and travel services, especially those that can provide tailor-made travel products according to the special needs of tourists, are increasingly favored by tourists. 5. The integrity of travel agencies is the cornerstone for travel agencies to gain a foothold in society and make long-term profits, and it is also the key factor for tourists to choose travel agencies. The integrity of travel agencies is mainly reflected in whether they can effectively fulfill their service commitments to tourists before traveling. 6. Brand image of travel agency The intangible characteristics of travel agency products increase the "purchasing perceived risk" of tourism consumers, and purchasing brand-name products is an effective way to reduce this risk. Therefore, the brand image formed by travel agencies in tourists' minds directly affects tourists' purchase choices.