How to start with good copywriting

How to write a good beginning of copywriting in 150 words

Chinese and French classical writers all like to write large works, so the beginning is usually a long description of a city or an era. The atmosphere is set off, and it looks like an epic masterpiece at first glance. I flipped through the book to confirm it, and found that the beginning was as carefully crafted as a short or medium-length novel, with suspense and suspense, and golden sentences.

Type 1: Suspense creation

This is really the most commonly used technique. No matter how abstract and obscure the feelings they want to express, the authors still put fascinatingness first.

1. Interpret dramatic scenes to create suspense

Victor Hugo's "Notre Dame de Paris":

Three hundred and forty-eight years, six months and ten years ago For nine days, in the three walls of Paris' Old Town, University Town and New Town, bells rang loudly early in the morning, waking up the entire city's residents.

2. Use emotional absurdity to create suspense

Camus's "The Stranger":

Today, my mother died. Maybe it was yesterday, I don't know. I received a telegram from the nursing home saying: My mother died. Buried tomorrow. This is a special notice. ?This doesn’t mean anything. Maybe he died yesterday.

3. Raise questions and induce readers to follow the author’s train of thought

Milan Kundera’s “Living Elsewhere”:

When and where is it? As the poet's mother pondered this question, it seemed that only three possibilities were worthy of serious consideration: either on a park bench one evening, or one afternoon in the room of a colleague of the poet's father, Or one early morning in a romantic countryside near Prague.

4. Use the absurdity of the plot to create suspense

Kundera's "The Betrayed Will":

The pregnant Mrs. Gaolang Gujie ate too much cow The intestine prolapsed from the anus, and the servants had to give her astringent medicine. As a result, her fetal membranes were burst, and the fetus Gao Kangda slipped into the veins, went up along the veins, and passed out of his mother's ears. give birth.

5. Create suspense with the gossip psychology that spans the ages

Balzac's "The Rise and Fall of the Courtesan":

In 1824, held at the Paris Opera House During the last dance, a young man walked up and down the corridors and audience lounge. His walking posture showed that he was looking for a woman who had been left at home due to unexpected circumstances and could not escape. His heroic appearance amazed many of the masked dancers.

6. Use the contradictions of the characters themselves to create suspense

George Sand's "The Marchioness":

R The Marchioness is not full of intelligence, although in literary works , all elderly women are written as having interesting conversations. She was completely ignorant of everything, and dabbling in high society didn't help her. She also had none of the sophistication, insight and sense of propriety that are said to be characteristic of sophisticated women. On the contrary, she is reckless, reckless, outspoken, and sometimes even thick-skinned. She destroyed all the assumptions I had about a marchioness in an age of pleasure. But she was a true Marchioness, and she had seen the court of Louis XV. Type 2: Direct communication with readers

1. Use the first person to talk to readers

Rousseau's "Confessions":

This is unique in the world, perhaps forever There will never again be a portrait that depicts a person exactly as he is and with all the facts. Whoever you may be, if my fortune or my trust make you the judge of this book, I will plead with you, by your pity for my sufferings, and in the name of all mankind, not to obliterate it. This useful and unique work may serve as the first reference material for the study of man, a science which is undoubtedly yet to be created.

2. Monologue-type opening, extremely infectious

Musset's "Confessions of a Century":

I contracted the disease when I was still young It is a nasty mental illness, so I narrate what I have encountered in the past three years. If I were the only one suffering from this disease, I would not be verbose, but since there are many others who suffer from the same disease, I write for these people, even though I Not sure if they will pay attention to it, because even if no one pays attention to it, I will still benefit from my words and heal myself better. Like a fox caught in a noose, I will Chew on his trapped foot in order to escape.

3. A variation of direct communication that narrates time in an overly realistic way (usually with very precise time, geographical location and evidence), so that readers are not prepared to distinguish between true and false

Alexandre Dumas' "The Count of Monte Cristo":

On February 24, 1815, the lookout on the lookout tower of the shelter weir sent a signal to the people to inform the three-masted sailing ship The Pharaoh has arrived. It started from Smyrna via Trieste and Naples. Immediately a pilot was sent out, rounded the Chateau d'If, and boarded the ship between Cape Morgen and the Ile de Lyon.

Type 3: Background foil

This is the most difficult way of writing for me, because it is too tactful and can easily lose readers. In the era of reading on mobile phones, people can no longer experience the fun of entering the background first and then the plot.

1. Environmental contrast

Romain Rolland's "John Christophe":

The sound of the river is mighty, rising from behind the house. Rain has been hitting the windows all day long. A layer of mist snaked down along the cracks in the glass. The dusky sky turned dark. There is a stuffy air in the room. (The chaotic and irritable atmosphere pave the way for the birth of the protagonist below.)

2. Social atmosphere

Camus's "The Plague":

To understand In a city, the most convenient way is to find out how people there live, love, and die. In our small city, whether due to the climate or not, all these activities are carried out with the same enthusiastic and careless attitude. This shows that people are bored there, but at the same time they try their best to make it natural.

(The mediocre atmosphere of the times contrasts with the sudden introduction of the plague later);