What is the career prospect of tourism operation?

First, the industry is developing rapidly. In recent years, tourism has been in a state of rapid development (the annual growth rate is around 15% or even better, far exceeding gdp), and this situation will remain for a long time. The status of tourism is becoming more and more important for the government, the market and consumers.

Second, the craze is coming. With the development of the industry, there are more and more participants in the tourism market. Originally, there were only traditional concepts of scenic spots, travel agencies and tourism service providers. Until a few years ago, many enterprises borrowed the concept of tourism real estate to acquire land, and now, all walks of life are vigorously marching into the cultural tourism industry. Especially under the concepts of characteristic towns, PPP and global tourism. Without dozens of cultural tourism projects and billions of cultural tourism projects to invest, you are embarrassed to say hello.

Third, the cold thinking behind the craze. It can be said that the craze was cool for a while, but it was only a deep emptiness afterwards. Investment and market, prophase and anaphase, government and enterprises, consumers, etc. Very out of step. In the investment camp, only operation can really create value, which is also the most difficult and has never been done before.

Fourth, opportunities that can be seen and touched. Judging from the general trend of the industry, tourism operation can be said to be the most valuable and potential direction. However, at present, the business logic of tourism operation is also out of touch in the face of fast-developing industries. On the one hand, the scarce operational talents are seriously out of touch with the investment demand and the characteristics of the times (for example, the mature operators in the past managed scenic spots with tens of millions of investments, and now they are often called tens of billions of investments, ranking first in the world and the like; For another example, the original operators often stay in the first-line mountainous areas for a long time, and it is difficult to use the means of new media. On the other hand, developers who have no concept of tourism often have absurd requirements that do not conform to market rules.

The market will mature eventually. If you are running a large coffee shop, there are actually many opportunities in the market. For newcomers in the industry, we should firmly believe that tourism operation is the most valuable and potential direction in the future. The market will mature day by day, and operation is king. Interested friends can study the application of new means, new technologies and new media to achieve overtaking in corners and quickly find their position in the market.