What is the history and present situation of tourism development in Liupanshui city? What is the driving force of its tourism development?

Problems and countermeasures in the development of red tourism in Liupanshui city.

(A) the existing problems

Liupanshui has a wide range of red tourist spots, all types, rich resources and great development potential, but from the perspective of the whole city, the level of tourism development is extremely backward in the whole province and even the whole country. During the "5. 1" Golden Week in 2005, the city received 63,878 tourists, with a tourism income of 8189,300 yuan, and the per capita income was only 120 yuan, of which only 539 were red tourists, which was extremely unsuitable for improving local economic development and meeting people's material and cultural needs. as a result of

1. Start late, low starting point, lack of consciousness. Liupanshui is a city based on industry. In its 30 years of development, it has been based on heavy industry and energy output. Tourism has not been well developed, the overall quality of employees in the tourism industry is low, and tourism-related supporting industries are extremely imperfect.

2. The system is not smooth and the management is chaotic. The same scenic spot is often managed by multiple departments, but some scenic spots have not yet established independent project legal persons according to the requirements of market economy, and tourism management departments have not yet achieved unified and coordinated management of scenic spots.

3. Weak infrastructure and insufficient investment. Tourism is a typical capital-intensive and high-input industry. In addition to government investment, it is also necessary to absorb a large number of social funds and loans from financial institutions to improve and improve infrastructure such as road traffic and environmental sanitation.

4. The facilities of tourist attractions are outdated, the content is monotonous, the expression mode is lack of innovation, the historical and cultural connotation is not deeply excavated, the appeal and shock are lacking, the external publicity is weak, the unified packaging planning is lacking, and the method is simple, which cannot impress people.

(b) Solutions to the above problems:

1. Further understand the significance of red tourism. The development of red tourism is an important measure to thoroughly implement the spirit of the 16th National Congress of the Communist Party of China and the Fourth Plenary Session of the 16th Central Committee, and continuously improve the ability of advanced socialist culture. It is also the concrete embodiment of establishing and implementing a people-oriented, comprehensive, coordinated and sustainable development of Scientific Outlook on Development. It is not only an economic project, but also a political and cultural project, and it is also an important measure to benefit the party, the country and the people.

The development of red tourism is of great practical and far-reaching historical significance for strengthening revolutionary traditional education, especially the patriotic enthusiasm of young people, carrying forward and cultivating national spirit, and promoting the coordinated economic and social development of the old revolutionary base areas.

2. Combine the reality, highlight the key points and characteristics, and earnestly do a good job in red tourism. Red tourism is a social systematic project, which includes all the contents of the trinity of politics, economy and culture. Judging from the present situation of red tourism, we should adhere to the principles of social benefit first, local conditions, overall coordination and multi-party participation; Strengthen organizational leadership, clarify the division of responsibilities, implement planning requirements, shape the overall brand, increase investment, promote development and protection, strengthen publicity and education, and do a good job in standardized management.

3. Strengthen publicity and pay attention to planning. Strengthen publicity, build a publicity and promotion system, and make full use of radio, television, books, internet and other media to create a good public opinion atmosphere for the development of red tourism; Give full play to the enthusiasm of red tourism business units, publicize and promote red tourism products and brands through exhibitions, expositions, media advertisements and other means, and form a promotion system with effective organization, extensive participation and remarkable results; At the same time, we should pay attention to the integration of resources, concentrate our advantages, do a good job in regional planning of red tourism, and give full play to the overall benefits. Starting from creating a "classic red tourism scenic spot", through overall planning, integrating resources and infrastructure construction, we will focus on launching a number of red tourism boutique systems with attractive project content, complete product element structure, perfect infrastructure, vivid tour guide explanation, standardized reception service and proper supervision and management.

4. Pay attention to the construction. By increasing investment, building in various ways, digging deep into the theme and making bold innovations, we will build a red tourism resource protection system, strengthen the excavation and arrangement of key revolutionary historical and cultural heritages, and intensify protection measures and environmental remediation in accordance with the principle of giving priority to protection and rescue, so as to properly protect important cultural relics, sites and buildings; Prepare protection plans to avoid constructive and beneficial damage caused by inappropriate plans; At the same time, through the transformation of existing transportation infrastructure, make full use of existing facilities, expand the scale, improve the function, improve the level, and meet the growing demand for tourism transportation.

In addition, we should take red tourism culture as the main line, integrate green ecology and ethnic customs, combine red tourism, eco-tourism and ethnic customs, display red tourism products in an all-round and multi-angle way, pay attention to prominent themes, vivid images and rich contents, and fully display our own tourism image.

In a word, the development of red tourism has important practical and far-reaching historical significance, and it also faces rare historical opportunities. All regions, especially underdeveloped regions, should seize the opportunity, combine reality with local conditions, build their own red tourism boutique brands, promote the construction and development of related industries with tourism, and lay a solid foundation for the sustainable and coordinated development of the whole society.