The total online travel consumption in China has reached one trillion. Why has the Internet become an important kinetic energy?

The total online tourism consumption in China has reached trillions, and the Internet has provided a very important driving force for the development of tourism. This is due to some characteristics of the Internet.

Under the wave of Internet, all walks of life are experiencing unprecedented revolutionary changes, and are developing in the direction of digitalization, informationization and intelligence. Are you online? Internet plus tourism? Tourism will also face new opportunities and challenges. The tourism industry gives full play to the optimization and integration of the Internet in the allocation of social resources, integrates the innovative achievements of the Internet into the tourism industry, and forms a new tourism development tool based on the Internet.

Traditional tourism informatization has been difficult to meet the ever-changing complex personalized needs of tourists and the problem of massive data processing. Smart tourism faces opportunities and challenges of innovation and development. The purpose of smart tourism is to meet the needs of tourists from tourism experience to tourism discovery, integrate various elements of tourism resources, and transform people flow, information flow, capital flow and logistics generated in the process of tourism into data flow through the operation framework. Emerging information technology, improving and realizing service processes and systems.

Tourism informatization is not only reflected in simple personal travel strategies, hotel and air ticket reservations, research trips, cultural and business trips, but also permeates people's daily work, study and life. More and more travel websites and social platforms provide consumers with various information resources and feedback channels, including WeChat social platform, personal self-help travel guide of travel websites, and evaluation information of travel booking platforms. This information not only has a consumption impact on demanders, but also provides a basis for the optimization and upgrading of tourism suppliers. Therefore, the development of tourism informatization is very important. The main body includes both information providers and information demanders, thus achieving a win-win situation in informatization.

Without the background of internet technology, all this is impossible. In the emerging information technology, cloud computing has the characteristics of resource allocation and scheduling on demand, information aggregation, processing and distribution, and a flexible, extensible and service-oriented platform. These are all important supports for the implementation of smart tourism services. Intelligent tourism cloud service based on cloud computing is also an innovation of modern tourism industry in terms of tourism service system, management and market positioning.