Traditional Culture Encyclopedia - Tourist attractions - The enterprise that Masayoshi Son didn't want finally caused him huge losses. How did Kingston develop so far?

The enterprise that Masayoshi Son didn't want finally caused him huge losses. How did Kingston develop so far?

Recently, TrendForce released the data of the third-party storage market, and Kingston ranked first with 8.33% of the world market share. What is more interesting is that it has been the first since 217.

It should be noted that Kingston does not manufacture memory chips by itself, but only buys integrated ic particles from Samsung, Micron Technology, SK Hynix, etc. It happened that such a company captured 8% of the sales market, and it must be said that it has a set. Kingston has many stories, for example, the founders are two Chinese-Du Jichuan and Sun Dawei. Before the establishment of Kingston, there was a successful independent venture. Later, because of the investment failure, the two men lost millions of dollars, so they cooperated in the second venture.

In addition, Kingston's profit is very good. These two Chinese CEOs spend 8 million yuan to let employees buy houses, without KPI, without punching in, and they also send holiday tours on business trips. They are called the best profit-making enterprises in the world. In addition, there is a classic legend in Kingston, that is, Masayoshi Son lost $1.5 billion in Kingston (about 7.5 billion China RMB at that time).

Son saw Kingston in 1995 and bought it for $1.5 billion. Originally, he wanted to make the company bigger, but when the memory price plummeted, Kingston didn't show its value of $1.5 billion.

Secondly, after seeing the rise of mobile phone software, Internet and other fields, Sun Zhengyi returned Kingston to its founders Du Jichuan and Sun Dawei in 1999 at a price of 45 million US dollars. In other words, Sun Zhengyi lost 1.5 billion US dollars in the three-year project investment, with a loss rate of 7%, while Du Jichuan and Sun Dawei earned 1.5 billion US dollars for nothing, and the enterprise finally got back on track. When Kingston returned to Du Jichuan and Sun Dawei again, and slowly stepped into the rising cycle of memory, Kingston took the opportunity to rise and became the first independent memory manufacturer in the world in 23 (no integrated memory ic was produced). And this record has been maintained until now, and the market share is getting higher and higher, reaching 8% today. It is not clear what Sun Zhengyi will think. If Kingston hadn't been returned at that time, it might have turned over N times by now.

In a word, investment is a wonderful thing. Today, Softbank is not in a good situation, but Masayoshi Son has also invested in Ali. For him, it may just be an irrelevant market. For Kingston, excellent employee welfare may be the foundation of its success. After all, it can really retain talents.

readers, what do you think?