What books are there about MICE tourism?

Frontier Theory and Empirical Study of Tourism Exhibition Market

Author: Guo Yingzhi

Publication: Fudan University Press Publication date: June 5438+ 10, 2009.

This book is divided into five chapters. Chapter 1: Frontier theory and empirical cases of MICE tourism market. This chapter first summarizes the frontier theory of MICE tourism, including the research background of MICE tourism and the theoretical summary of MICE tourism at home and abroad; Secondly, through the empirical analysis of Importance-Performance Analysis (IPA), it is considered that the actual performance and positive impact of MICE tourism in economic benefits, social effects and social promotion have been affirmed by most tourists, but at the same time, the problems in operation, software and hardware conditions and reducing social costs have reduced the satisfaction and expectations of tourists. Therefore, this study can point out the direction for the focus of future MICE tourism and the effective allocation of resources. Chapter two: the frontier theory and demonstration of conference tourism market.

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