Fan Jing's three-day tour of four famous mountains in Jiangxi attracted nearly 17 billion yuan of investment.

At the just-concluded Poyang Lake International Eco-Cultural Festival in China, four famous mountains in Jiangxi became a hot potato in the eyes of domestic and foreign merchants, and the Northwest Tourism Network attracted nearly 17 billion yuan of investment in three days. Most of these funds are invested in the development of comprehensive tourism projects integrating vacation, leisure, entertainment, conference and business. After the project is completed, it will promote the development and upgrading of Jiangxi tourism industry from a single sightseeing mode to a leisure and holiday tourism industry.

With the advantages of rich tourism resources such as Lushan Mountain, Jinggangshan Mountain, Sanqingshan Mountain and Longhushan Mountain, Jiangxi received more than 1 million domestic and foreign tourists this year, and its tourism revenue reached 75.691 billion yuan. However, a single sightseeing tour can hardly meet the diverse needs of tourists. Therefore, Jiangxi province is committed to the transformation and upgrading of the tourism industry, increasing the investment attraction of the tourism industry, and striving to realize the transformation to the tourism industry economy.

Four famous mountains in Jiangxi Province have received investment of nearly 17 billion yuan, including the construction project of Gankun on Longhushan Avenue, the project of Lushan Eco-agricultural Tourism Demonstration Zone, the project of Dream Lushan Mountain, the project of CITIC Lushan West Sea, the project of CITIC Jinggangshan (Liping) International Eco-cultural Tourism Park, and the project of Sanqingshan Academy. Most of them are large-scale eco-cultural tourism projects integrating vacation, leisure, entertainment, conference and business. Many scenic spots have always wanted to do this, but they suffer from financial and operational difficulties.

Gansu-Kunming project on Longshan Avenue is a cultural tourism complex with a total investment of 1.6 billion yuan, which integrates Taoist cultural research institute, health pavilion, high-end hotel, tourist handicraft production and sales center and related supporting facilities. Wang Bin, deputy director of Longhushan Management Committee, said: In fact, we have always wanted to build a platform to explore and utilize the ecological resources and Taoist culture of Longhushan. We need not only funds, but also professional tourism product development and operation talents. Gankun, Longshan Avenue, shows Taoist health, music and other cultural elements in an easy-to-understand way, which increases the attraction to tourists living in scenic spots.

Sanqingshan also regards the contracted Sanqingshan Academy project as a masterpiece of scenic spot upgrading. The project was built by Beijing UFIDA Technology Co., Ltd. with an investment of more than 6 million yuan, integrating leisure, vacation and conference. Sanqingshan hopes that after the completion of the project, the growth mode of tourism revenue in Sanqingshan can be changed and the development level of tourism industry in Sanqingshan can be improved.