How does the travel agency travel industry do WeChat marketing?

Our company is also engaged in tourism. The marketing of WeChat mainly adopts H5 scene show-forwarding by friends circle to achieve the purpose of publicity and win customers. First, starting from tourism products, meet the different needs of different groups of people. Product form: Personally, tourism products should be mainly group tourism products, supplemented by individual travel. For buyers, traveling with a group can reduce the cost and get a good experience when traveling with relatives and friends. Product features: The tourism industry is developing towards personalized recommendation. I personally think that the diversified classification of tourist routes can be divided into luxury routes and poor travel routes according to the price of the routes, and can also be divided into food routes, sightseeing routes and folk-custom routes according to the interests of the people. Second, product packaging publicity. Give products a discovered carrier, and turn tourism products into copywriting-pictures-videos -H5 websites, etc. Recently, the operation department changed the free H5 production tool, and thought that the H5 scene of WeChat marketing was well done, so I would like to share it with you. H5 is realized with the "micro-ego" tool, which is free, easy to learn and easy to make in 3 minutes. Live display in H5, animation, music, small video, etc. With support, tourism products are perfectly displayed. After being forwarded, the circle of friends quickly exploded. According to the 20 16 annual report released by Tencent, the monthly active users of WeChat are as high as 889 million, and the average number of young people is 128. After work, the number of friends will increase by 20%. It can be said that WeChat has gradually become a way of life for people. The huge user base and the deep stickiness based on acquaintances provide natural advantages for the marketing of the tourism industry. Relying on WeChat, the marketing of tourism products can cover the target population to the maximum extent, and based on the social attributes of friends circle, it also provides the best soil for the secondary marketing and word-of-mouth marketing of tourism products!