What are the successful marketing cases?

1. Well-known diamonds

De Beers, the world's largest diamond mining company, first created a golden sentence in the advertising industry by associating it with love: diamonds last forever, and one will last forever, which attracted men and women to fight with diamonds in love. Then lay off their own miners and reduce the global supply of diamonds to increase the value of diamonds. Then publish a diamond cutting standard, that is, to be a referee and a player, and completely monopolize the diamond industry. There is no denying that De Beers' diamonds are the most successful marketing strategy in the past century.

2. A Christmas gift from WestJet Airlines

On the night before Christmas, the staff of WestJet Airport will have a huge? Blue gift box? Secretly sent to the terminal. The next day, the passengers in the waiting plane were attracted by this giant gift box. It turned out that this was related to? Santa Claus? A dialogue screen for communication. Just scan your boarding pass, and a Santa Claus in blue will appear on the screen. He not only knows your name, but also is interested in the Christmas gifts you want.

The passengers rushed to the front of the screen and greeted this always? Hehe? Laughing Santa Claus spoke his Christmas gift wish. From toys and sports equipment to big-screen TV sets, this Santa Claus has collected a long gift wish list. If during the boring waiting time, having a happy conversation with Santa Claus has made you happy, then what happens next is definitely not just a surprise. When the plane landed, the passengers waited for their luggage by the conveyor belt as usual.

The lights are on, the music is playing, the snow is floating in the air, and the Christmas miracle is on the scene! In an instant, beautifully packaged gifts appeared on the conveyor belt, waiting to be claimed by the owner. Happiness came so suddenly that passengers never expected that the Christmas wish made a few hours ago actually came true. At the moment of getting the exclusive gift, everyone's face was full of surprises and feelings. But this activity was made into a video, and it got a very high broadcast volume on a foreign video website, which is incomparable with the income from advertising with the same resources.

3. Nestle coffee opens the Japanese market

It was very difficult for Nestle coffee to enter Japan at the beginning, because the Japanese at that time preferred to drink the tea they were used to all the time rather than bitter coffee. Nestle coffee has been investigated in Japan, and it is found that Japanese people like the taste of Nestle coffee, but they can't sell it anyway. Later, Nestle Coffee invited Clotaire, who worked in children's psychiatry all the year round? Work in Lapaille. Through the crowd, he started with children and introduced coffee candy. Coffee candy was welcomed all over Japan at once, and naturally, the sales of coffee increased year by year. The unique entry point brought huge profits. Since then, Nestle Coffee has opened its market in Japan, and the profits that followed need not be said.

4. Pinduoduo's publicity

Pinduoduo was established in September 215. Four months after its launch, its single-day turnover exceeded 1 million, and in just one year, its monthly turnover reached 1 billion yuan. You may not be particularly conceptual when you say this. By contrast, this turnover is equivalent to that after the establishment of Vipshop in three or four years. It can be said that Pinduoduo has developed very rapidly. With the rapid development of Pinduoduo, how did Pinduoduo rise rapidly? I believe everyone must have been bothered by the link of Pinduoduo's cash withdrawal activity in WeChat, and its cash withdrawal mechanism is to let new users know and download it, so as to achieve the publicity effect. Moreover, this cash-receiving activity also has its own investigation mechanism, and the conditions achieved by posting tasks on some apps are difficult to obtain. Under such circumstances, many people spontaneously promote Pinduoduo, and Pinduoduo seems to have invested a lot of money in such publicity, and the effect brought by doing so is immeasurable. Nowadays, Pinduoduo's name is well known, and such benefits are not rare compared with those brought by advertising before and after the Spring Festival Evening.

5. Michelin? With goods? Mode

I believe that everyone who loves to travel knows the Michelin Travel Guide, but Michelin is not a full-time tourist, but a tire maker. In order to sell tires, Michelin cut into the field of automobile tourism and also made soft and wide. Have you noticed that this routine seems a little familiar? In fact, this model can be seen everywhere now. Those Tik Tok and online celebrity send videos every day to sell goods by the way. In fact, it is also the same routine, attracting with videos while selling their own goods. And this mode of carrying goods through content, Michelin began to do in 19, that is, more than 1 years ago.

6. Durex keeps up with hot spots and quickly creates

internet celebrities, business bigwigs and entertainment stars. Every move of these people is seen by netizens, and they are also the topic center of netizens after dinner. It is the usual means of brand marketing to make use of hot events for secondary communication. It is better to play well than to play skillfully, and to respond quickly in a short time when hot spots come out, and to get the G point of the audience well, Durex. Durex's ability to conform to brand tonality is also worth learning while keeping up with hot spots quickly. It is undeniable that the topic of sex itself has a natural topic advantage. Durex's content is run by a group of people who have been exploring the gender industry for many years. They are very experienced in communication methods and communication taboos, and talk about the sexes with the public in a very entertaining way to produce relevant content or explain it from another angle.

7. Starbucks Music pushes WeChat

Make WeChat creative, and WeChat will have vitality! The function of wechat is so powerful that we can't bear to look at it. In addition to restoring keywords, we also reply to expressions. This is Starbucks music marketing strategy, intuition stimulates your hearing! By searching Starbucks WeChat account or scanning QR code, users can send emoticons to express their feelings at this time, and Starbucks WeChat will respond by selecting related music in the album "Naturally Awakening" according to different emoticons. This kind of expression is the selling point of Starbucks. It's just that the author has never understood whether expression discrimination is fully intelligent or artificial service.

8. China Merchants Bank's love drift bottle

The official setting of the drift bottle by WeChat also made many merchants see the business opportunities of drift bottles, and WeChat merchants began to promote activities by throwing bottles. So that the activities promoted by cooperative merchants are thrown out within a certain period of time? Drift bottle? The number has increased greatly, ordinary users? Fishing? The frequency of arrival will also increase. China Merchants Bank is one of them. China Merchants Bank launched a WeChat? The activity of love drift bottle? : for wechat users? Drift bottle? The function is found in the China Merchants Bank drift bottle, and China Merchants Bank will pass it after the reply? Small points, micro-charity? The platform provides help for autistic children. During this activity, according to media statistics, users will basically pick up the love drift bottle of China Merchants Bank once every ten times.