How do tourists make travel decisions?

The influencing factors of tourism decision can be divided into the following six categories:

1. Tourism service factors. Includes tourist service system in source area, tourist service system, destination service system and support service system. It mainly involves food, accommodation, transportation, shopping, entertainment, consultation, information, reservation, tour guide, after-sales and other specific tourism services.

2. Social support factors. Personal psychology and behavior are regulated and restricted by social environment. The promotion and facilitation of tourism by society will undoubtedly promote the formation of tourism atmosphere. At the same time, social support makes tourism an important part of modern people's lifestyle. If you have the opportunity and conditions to travel, individuals will not only feel external social pressure, but also feel internal psychological conflicts.

3. Personal psychological factors. Human behavior is the product of the interaction between personal characteristics and environment. Personal psychological factors will affect how they know and evaluate the tourism environment and what decision-making criteria they hold, thus affecting their tourism decisions.

4. Group support factors. The individual's psychology and behavior are influenced by both the group to which he belongs and the reference group. So, fashion, family, friends and relatives, etc. , it will affect personal travel decisions. In tourism activities, in many cases, the reference group is more influential than the group to which it belongs.

5. Personal socio-economic factors. The stress of daily life, money and time are the basic constraints of modern tourism. For modern people, with money and time, the best way to relieve the pressure of daily life is to travel.

6. Other factors. Including several factors that are difficult to classify into other types, namely, travel recommendations from relatives and friends, travel advertisements, the distance of travel destinations, etc.