Planning scheme of real estate promotion activities

Planning scheme of real estate promotion activities

In order to ensure the smooth development of work or things, it is often necessary to prepare a plan in advance, which can clearly define a general direction for an action. What are the characteristics of an excellent scheme? The following is the planning scheme of real estate promotion activities I have compiled, which is for reference only and I hope it will help everyone.

Planning scheme of real estate promotion activities 1 1. Theme of activities:

1 Romantic Tanabata invites beauty.

Romantic House, Happy Tanabata.

Second, the background of the incident

The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is a romantic festival among traditional festivals in China, and it is also the most important day for girls in the past.

It is said that on Qixi night, you can look up and see the meeting of the Cowherd and the Weaver Girl in the Milky Way, or you can overhear the meeting of two people in the sky under the melon and fruit shelf. Love story. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them intelligent hearts and dexterous hands, making their weaver girls skilled and begging for the marriage of love and marriage.

III. Purpose of the activity

1 Create a romantic holiday atmosphere and increase customers' recognition of the enterprise.

Sincerely give back to customers, at the same time tap potential customers and enhance customer brand loyalty.

3 Enhance the visibility of X Real Estate and create a good corporate image.

Cooperate with Dongguan beauty agency to let new and old customers enjoy romance and experience health and beauty.

Fourth, the highlights of the event

1 Chinese Valentine's Day, big discount on buying a house during the holiday season.

2. Build a flower gate with a pink carpet. The carpet is covered with rose petals, and there are flowers on both sides of the carpet, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst".

Cooperate with Elizabeth Beauty Agency, a beauty agency in Dongguan, and teach the secrets of beauty and health to the people present.

When signing in, every female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth beauty agency.

On-site gifts will be delivered without interruption. Every couple and couple who participate in the activity will get a lottery ticket and have the opportunity to draw a grand prize.

Six wonderful live interactive games provide a love experience for couples on the spot and witness the tacit understanding of love.

7. Preheat the violin to create a warm and romantic atmosphere.

Verb (abbreviation of verb) active element

Activity time: August 23rd, 20xx

Venue: X Real Estate Sales Department

Number of people invited: about 100.

Invited objects: (couples, couples) old customers, potential customers, Elizabeth VIP customers, etc.

Activity form: health and beauty symposium+live interaction+festival promotion.

Six, activity process decomposition

Login:

1. Guests sign in, offer flowers and get information. 2. Take a group photo on the bridge.

Highlight 1: Take the Magpie Bridge and create a romantic atmosphere with warm coffee.

Highlight 2: the violin warms up, the atmosphere is rendered with music, and the refreshment supply adds festive elements.

2. The water bar provides enough tea snacks, including milk tea, coffee, distilled water, soda, biscuits, etc.

Moderator's opening remarks:

1. Remind outdoor guests to enter the venue five minutes and two minutes in advance. 2. Explain the theme and content of activities, including violin performances.

2. Violin performance, playing beautiful, warm and exciting songs, and rendering the atmosphere of the first round of lottery.

3. Draw the third prize to arouse the enthusiasm of customers and lay an emotional foundation for the health and beauty of the lecture.

The lecturer of Elizabeth Beauty Institute will give a lecture to the guests present, especially women, to teach the secrets of health and beauty.

Interactive games:

1, heart-to-heart competitive interactive game

2. Human body imitation show

Lucky draw:

1, first, second and third prizes, all prizes to be determined.

2. The first round draws the third prize, and the last round draws both the first prize and the second prize.

Seven. Activity budget

xxx

Eight. Activity evaluation

xxx

Plan II of Real Estate Promotion Activity Date: April 8, 20xx-May 20xx 1

Activity theme: buy a house and send a May Day trip.

Purpose and significance of the activity:

1, everyone likes to travel this season, so doing some outdoor activities is more in line with traditional habits. At the same time, during the three-day holiday, many people haven't decided where to go and what to do. At this time, if you can do some special activities, or send some small favors and gifts, it is easy to attract customers to the sales department. Therefore, holiday promotion activities are essential, and small gifts or discounts are common methods at this time. In addition, holiday promotion is a good opportunity to do emotional marketing. At this time, it is natural to organize old customers to travel with customers who have made deals now, and it is easy to win customers' goodwill, publicize projects, expand their influence and gain word-of-mouth effect.

2. Use May Day tourism activities to sublimate emotional marketing. Emotional marketing is the concern between people and the expression of true feelings. There is no marketing that aims at selling products and ultimately achieves the purpose of selling products. Emotional marketing is a marketing method that influences people around you and guides consumption by itself with the sales staff's popular personality charm and grasp of future consumption habits. Emotional marketing is similar to communication marketing and word-of-mouth marketing. I think emotional marketing is a combination of communication marketing and word-of-mouth marketing. Emotional marketing is the general trend of future marketing.

3. During the May Day holiday, visit customers to send small gifts, old customers introduce new customers to send property fees, clinch a deal customers to participate in May Day tourism activities, and set off promotional activities.

4. May Day tourism activities combined with real estate lottery activities, giving customers big discounts, big discounts, sending tours, winning prizes, constantly enhancing the popularity of our case, emotional marketing plus SP cooperation, fake customers, etc. To promote customers' quick transactions.

Route of May Day tourism activities: for reference (one-day tour excluding lunch, two-day tour all inclusive)

1, one-day tour of Longtan Grand Canyon 168 yuan/person.

2. One-day tour in Yangshan for six days 128 yuan/person.

3, Longtan Grand Canyon+Imperial City Xiangfu two-day tour 388

4, Yuntai Mountain two-day tour 398 yuan

5. Two-day tour of Wan Xianshan+Guo Liang Village 298

Planning scheme of real estate promotion activities 3 Famous city is a community integrating commercial housing and commercial flourishing shops. In order to achieve the goal of "going to the next level" in the sales of famous cities, we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is as follows:

I. Activity time

20xx September 12 (Mid-Autumn Festival)18: 00-21:00.

Second, the venue of the event

Mingcheng central square

Third, the theme of the event

full moon; a baby's completion of its first month of life

Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.

IV. Purpose of the activity

1. Build a platform for close communication between owners and developers.

2. Establish the corporate image of the developer and further publicize the real estate.

3. Dig deep into potential consumer groups.

The estimated number of participants in the verb (verb) activity.

Mid-Autumn Festival party: 600 people

Mid-Autumn Festival reception: 400 people

Total: 1000 people

Intransitive verb campaign slogan

"Go home for dinner tonight?"

Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.

Seven. Activities and creative plans

L Promotion measures before the event:

1. In this activity, you can enjoy a 9.8% discount for buying a house on the same day (note: some restrictions can be set according to the developer's situation).

2. Make and give away some cultural promotional shirts at random.

3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape).

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.

Mid-autumn festival evening party

In order to achieve better publicity and wider awareness, this activity plan divides the party into two parts: the party part and the reception part, and organically combines the two parts through some activities and links.

Party content:

The party highlights the atmosphere and style of home, explains the connotation and details of the Mid-Autumn Festival, promotes the traditional culture of China, arouses the resonance of all participants, and allows them to integrate into the party in the fastest and most natural way, so that all participants can truly feel the warmth of home.

During the party, the relevant leaders of the group awarded the title of honorary employee to the1000th real estate owner (note: the specific figure can be determined according to the specific situation of the developer, and it can also be an integer, 8 15, 9 18 and other figures related to the Mid-Autumn Festival).

On-site interactive meeting:

1, making moon cakes on the spot

The hired chef will demonstrate the production technology and process of moon cakes on the spot, and the interactive host will operate on the spot and send the prepared moon cakes to the person he wants to give them to for tasting.

This link mainly highlights the warm atmosphere of a family, especially those owners who work hard all day. It is difficult for them to help their families do anything. Expressing apologies in this way can make them feel more deeply the difficulty of running a family.

2. Collect poems and songs about Mid-Autumn Festival on the spot.

The host collected all kinds of works (such as songs, poems, etc.) about Mid-Autumn Festival from the audience and gave them to the people they wanted. The form of giving can be either offering songs on the spot, splashing ink on the spot, or reciting to relatives.

In this link, it is mainly considered that in all kinds of works about the Mid-Autumn Festival, the Mid-Autumn Festival is mostly used to express a feeling of homesickness and missing relatives. Its purpose is to strengthen the feeling and atmosphere of home, and to embody a style of praising feelings with poems, words and feelings.

3, the taste of moon cakes, the taste of home

The host invited the audience to taste moon cakes, which can be divided into sour, sweet, bitter and special ones. The sour audience needs to tell him (her) a sad thing in his (her) family life on the spot; The audience who eats sweets needs to tell him or her the sweetest thing in family life on the spot; Audiences who have suffered a lot need to tell the most painful thing (process) in their family life on the spot; Visitors who eat characteristic moon cakes can get cash or material rewards from developers on the spot.

This link is mainly to let participants and participants share all kinds of flavors in life, so as to achieve * * *!

4. Word substitution

The host invited the audience to read an article on stage and replaced the "Mid-Autumn Festival" and "Mid-Autumn Festival" in the article. Participants who have not made mistakes will receive cash or material rewards from developers, and those who have made mistakes will be punished to some extent.

This link focuses on entertainment and promotes the brand image of the company.

"Full Moon" Reception

The reception will focus on promotion and publicity, accompanied by soft background music and some "moon-watching" teahouses. There will be a business negotiation area, a tea tasting area, a moon cake making demonstration area and a catering area. Among them, the leisure and entertainment area plans to invite live entertainment such as puppet troupe and small folk music performances as a highlight of the reception.

Some thoughts about tonight's program:

The evening party set off the festive atmosphere of the Mid-Autumn Festival with various programs. At the same time, in order to reflect the image of developers and the warmth and romance of family life, the family here should be understood as a broad family, which refers to everyone's small family and covers the big family of famous cities. Therefore, all programs should focus on this theme, and all programs should also serve this theme.

The evening party should include programs of performing arts groups, programs of enterprise employees, interactive programs and speeches or awards of enterprise leaders.

The performance group's programs should be mainly ethnic programs with elegant style, which can include some folk music performances and folk songs that reflect the atmosphere of the Mid-Autumn Festival. At the same time, we can consider inviting some professional broadcasters to recite some poems reflecting the Mid-Autumn Festival on the spot. Considering the needs of owners of all ages, some fashion elements can be appropriately added, but this part can only serve as a foil and render the atmosphere, and should not usurp the role of the owner. In order to achieve the purpose of brand promotion, it is planned to show the models in the form of live catwalk. Models can wear cultural shirts with logo and images of various buildings developed by the group displayed on the spot to achieve the publicity effect. Models can invite professional models or consider using their own employees to show them.

The programs produced by enterprises should reflect the elegance of enterprises and employees, and at the same time, the selected programs should highlight that the group and the owners are "one family", which is a kind of humanistic care for local owners.

Business leaders' speeches or awards are an important carrier to reflect the purpose of this activity, and their role is to strengthen the significance and role of this activity, and at the same time express their blessings and thanks to all owners and potential owners through speeches.

One purpose of this party is to hope that the existing owners will introduce their relatives or friends to buy it, but if we exaggerate this purpose, it will definitely have the opposite effect. Our company thinks that the way is to embody this purpose only in the host's speech, and then the audience can truly feel the uniqueness of the enterprise through this party. Only when owners can deeply feel the goodness of enterprises and properties can they really arouse their awareness of publicity, make this kind of publicity and introduction change from passive behavior to active behavior, and make this purpose change from publicity to invisibility, that is, "silence speaks louder here", and its effect can be achieved.

Planning scheme of real estate promotion activities 4 I. Opening theme

Communicate the opening ceremony information of xx real estate and show the strength of the enterprise. Expand the social popularity and reputation of xx building, and reflect the five advantages of xx building: the strength of the company, the qualification of "the first shot of xx", superior geographical location, good appreciation space, first-class apartment design, show a bright development prospect and promote the sales of the building. At the same time, carry out corporate social public relations, establish a positive and good social image of xx Real Estate, and coordinate the relationship with local government functional departments and customers.

Second, the opening time:

xxx

Three. Location:

Xx real estate co., ltd

Fourth, ribbon-cutting guests:

Are you sure?

The verb (short for verb) will invite the media:

Xx TV station, xx advertising company

Action plan of intransitive verbs

(1) preliminary preparation

1, guests present

Relevant leaders in charge of the municipal government, industry celebrities, relevant customers of the company, and various media.

2. Buy or make a batch of meaningful gifts.

Make gifts and gift bags at the event site (samples can be provided by our company in advance, and will be made by our company after being finalized by your company).

First, you can express your respect and gratitude to the leaders; Second, it can play a propaganda role and brand effect.

3. Red flowers, scissors, trays and flowers for the ribbon-cutting ceremony.

4. Preparation of invitation letter

Print the invitation in advance. Invitations for non-local guests should be sent 10 days before the ceremony, and 5 days in advance in the city. Please confirm whether you have received the receipt. Please confirm it. )

5. Other preparatory work

Get the weather information of the day from the Municipal Meteorological Bureau 3 days in advance.

Carry out safety command within the jurisdiction and be responsible for order work.

Execute orders and be responsible for ordering six days in advance.

(2) Advertising before opening.

Publish a full-page print advertisement for the opening ceremony in xx advertisement, and put it in 2 weeks before the event. Cooperate with the text and photo reports of community websites.

(3) Media reports on the opening day

On the opening day, the city TV station, print media and online media were invited to publicize the opening ceremony of xx property in the form of news reports, words and pictures.

Seven. Start live activities

1, site layout

Sales hall: The hall is divided into reception area and service area. The main wall adopts image wall to introduce the overall situation of the company, and the top adopts spotlight to highlight the effect; There is an arc-shaped sales consulting service desk in front, and photos of six main push units are taken on the right side of the main wall. The middle column is hung with an introduction flag or promotional pictures. There are also sofas, coffee tables and property profiles. The whole needs to reflect the company's formality, strength and taste, and bring warm and harmonious feelings to customers.

Site layout: the site layout is based on the actual effect and divided according to different regions. At the scene, the sales department is the reception center, and with the help of media advertisements, a good reception environment and scene atmosphere are created.

Rostrum area: the ribbon-cutting area, located at the entrance of the company or building. On the left is the VIP podium, and on the right is the host's vertical Michael style. The desktop is covered with a red carpet, and there are green bonsai on the front and left and right sides.

Guest area: it can be located in front of and on both sides of the ribbon-cutting area.

Sign-in desk: The visitor sign-in desk is located at the entrance of the venue. The check-in desk is a hostess.

Gift distribution office: The desk at the sign-in desk can also be used as a gift distribution desk.

VIP Lounge: It can be located in the office of the chairman of xx Real Estate, with drinks, fruits and beautifully decorated flowers.

Guest rest area: it can be placed at the site of xx real estate sales center.

2. Celebration ribbon-cutting ceremony

3. Wonderful lion dance performance

The band played happily and saluted.

Eight, the scene layout

1, Rainbow Gate

Place Shuanglong Rainbow Gate at the entrance of xx Real Estate Company or the entrance of real estate to highlight the momentum;

2. High-altitude balloon

Four red high-altitude balloons were arranged above the event site, and a vertical banner was hung below to congratulate the opening.

Step 3: small balloons

The release of 20xx small high-altitude hydrogen balloon shows the rise and leap of wealth and popularity.

Step 4: carpet

The red carpet is laid on the event site and stage, which means that it is booming and highlights the overall atmosphere.

5. China Salute and Fireworks.

There are 288 China salutes and colored bullets, representing good luck.

6. Potted plants

Put 100 potted plants at the celebration site to enhance the effect.

7, lion dance

The ceremony was interspersed with lion dance performances, indicating the bright development prospects of xx real estate.

8. Miss Manners

Eight hostesses with outstanding image and temperament wore corsages for the guests at the ribbon-cutting ceremony, helped them cut the ribbon and guided their positions.

Nine. Activity program (165438+ scheduled on1October 28th)

7: 00-9: 10: The master plan checks the implementation of all work and the arrangement in place; Rainbow doors, salutes, rostrum, lift-off balloons and advertising banners are all in place; Check whether the stereo, power supply, microphone and small hydrogen balloon are in place.

Hostesses and waitresses walked into the arena one by one to get ready for their work.

From 9: 30 to 9: 50, guests arrived one after another. Two staff members and two hostesses wore corsages for the leaders, signed the names of the guests and distributed gifts to lead them to the event site.

10: 00 ——10: 08 The host introduced the leaders and guests and announced the official opening ceremony of xx Real Estate.

10:10-10: 25 Congratulatory message from city leaders and speech by the chairman of xx Real Estate.

10: 25 The host announced the ribbon-cutting ceremony; Ribbon-cutting guests and hostesses took the stage.

10: 28 ——10: 40 ribbon-cutting guests take their positions and start ribbon-cutting.

Scissors, salutes, colored bullets, lion dances and band performances.

Flying hydrogen balloons, the activity entered a climax.

The first customer signed the contract.

10: 50-11:00, the host announced the end of the ceremony, and the guests rushed to the luncheon.

X. Personnel arrangement and comprehensive budget

xxx

XI。 Other equipment

Implement the procurement of power supply, microphone, stereo, musical instrument, sign-in desk, corsage, drinking water, banner, carpet, stage and hydrogen balloon.

The arrangement of the parking lot, the safety of the event site and the related logistics support.

Planning scheme of real estate promotion activities 5 I. Activity background

"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with larger and more comprehensive home appliance dealers in the city. Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.

At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Two. "the purpose of the activity"

1. Communicate with consumers at zero distance to expand the market influence of their products.

Use preferential measures to promote the sales of their products.

Third, the object of the activity

1, permanent residents in the activity area

2. Tourists

3. Their respective target consumer groups

Fourth, the activity time

April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).

Verb (abbreviation for verb) activity place

The selection criteria are areas with relatively concentrated population and certain purchasing power.

Activity of intransitive verbs

1, song and dance performance

Step 2 ask and answer questions with prizes

Step 3 distribute leaflets

4. Property/product consultation

Seven. Promotion measures

(A) real estate promotion

1 and multi-storey apartment special room, first come first served.

2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.

3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.

Respondents who come to the activity site can get a gift umbrella.

5. Old customers who have purchased the project can get a gift from the sales department on May Day, and the gift is tentatively set as xx.

(B) home appliance promotion

1. Subscribe home appliances on the same day, and get an extra discount of a certain amount (to be determined).

2. There is a prize for the on-site question and answer, and a small gift is obtained.

Eight. Activity process (one in the morning, one in the afternoon and two in turn)

1 and 9: 00 host's opening remarks.

2, 9: 05 program

3.9: 15 introduction of real estate projects/household appliances.

4, 9: 25 program

5, 9: 45 prize-winning question and answer

6. 10: 00 program

7. 10: 15 Distribute leaflets and consult.

Nine, the scene layout

1, 2 exhibition boards with specifications of 2.4x 1.2, and the iron frame can be folded by welding.

2, Yi Labao a 3.

3. Audio A pair of wireless microphones

4. Arch 1-2 red carpets (one provided by both parties)

5. 1-2 information desk and 6 chairs.

6. Several brochures and information kits

7.200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. The publicity display boards of household appliances are made and arranged by the dealers.

10, 4 tents (provided by the dealer)

Advertisement

1. Active SMS: 50,000.

2, TV streaming media word 1 week

3. Pages of leaflets (produced and distributed separately)

4. Outdoor billboards (perennial effect)

XI。 Activity cost

1. Active SMS: 50,000 pieces of xx yuan/piece =x yuan (50% each).

2. TV stream words 1 week xx yuan/day =x yuan (50% each)

3. Actor's fee: about X yuan/day, xx people, x5 days =x yuan (official).

4. Site fee: X yuan/day x5 days =x yuan (developer)

5.Arch approval: x yuan/day x5 days =x yuan (dealer)

6. Ribbon: 4 pieces (x30 yuan/piece =x yuan (dealer)

7. Carpets and tablecloths: about X yuan (developer)

8. Exhibition board: X yuan /x2 =x yuan (developer, including paint)

9. Rent a car: 250 yuan x5 days = 1250 yuan (50% each).

10, the outdoor advertising is about x yuan (developer)

1 1, other expenses * * * X yuan.

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