Poster Design Analysis-What is the appreciation and analysis of excellent poster works?

Analysis of the three major steps of poster design

Analysis of the three major steps of poster design

Many people who have just entered the field of art design are at a loss and do not know how to design a poster. Completely without any ideas. The following is an analysis of the three major steps of poster design that I summarized. I share it completely. I hope it will be beneficial to everyone.

A poster is often composed of a variety of elements, but three of them are essential, namely graphics, text and color. Likewise, an attractive poster can certainly integrate these chaotic elements into an overall beautiful effect.

The following is an analysis of the production steps of a promotional poster, which is also the step of almost all designs.

First, copywriting

When we make a poster design, the copywriting may be provided to us by the merchant, or it may be compiled and refined by our designers after the merchant describes it.

The text content in the screenshot below is the text content provided by the merchant to our artist. When we get the copy, the first thing we need to do is to read the text, understand the text content, and sort out the key points so that we can format it in the next step.

Through reading, we sorted out the following key point structure:

Second, frame layout

After sorting out the primary and secondary key points of the copy, import the product map and proceed Overall frame layout. Place product images and text in appropriate locations based on priority and visual focus.

The layout below adopts the placement method of "images on the left and text on the right", which is also a technique we often see in promotional posters. For text content, it is enough to enlarge the key points and reduce the minor parts for explanation. The general visual center is of course the place where we most want the user to pay attention.

Third, coloring and detail modification

1) Background processing

Background production method: I used the color of the product itself as the background color, so It can ensure that the entire poster is of the same color and looks unified and coordinated. Then apply it with a white brush to enhance the layering of the background.

The method to get the product color is very simple, just use the eyedropper tool in Photoshop to absorb the product color. If the baby does not know how to use the straw tool

2) The text effect of the main text "Slimming, detoxification, whitening and hydration" is also very simple. Adjust the foreground color to a darker and lighter color than the original font color, and then use Applying text with the brush tool can create glowing and gradient effects on the text.

3) The S-shaped white spot modification elements of the product are also applied using appropriate brush parameters.

4) Use small color blocks and polygonal wireframes to add frame modifications. The purpose is to clarify the target position, make the entire poster layout clearer and tidier, and improve legibility. What is the appreciation and analysis of excellent poster works?

Appreciation and analysis of excellent poster works are as follows:

1. Comic-style promotional posters for catering openings, using comic style + palace grid form, not only attractive food pictures, but also There is corresponding opening activity information content.

2. Summer green plant mobile phone posters at the beginning of the second half of July. June is about to pass, and we will also usher in a new second half of the year. This excellent poster design uses fresh green leaves as the background, and adds "Hello second half of the year, may the beauty of the world be with you".

3. Graduation season campus classroom youth illustration mobile phone poster. Graduation season is coming, are you ready? This excellent poster design uses the hand-drawn illustration style, plus desks, chairs, and book elements. There is also the element of basketball court outside the window.

4. The 20th Nagoya University of Architecture and Design graduate exhibition has a prominent theme and is easy to catch people’s attention. The word “graduate exhibition” is in the form of a tablecloth-like grid, which has a sense of design.

The color combination

is very nice. The word "pawn" is rose red with blue (the classic combination of red and blue); the word "zhan" is green, blue, and dark blue.

, purple (gradient color matching).

A lot of white space is retained, and the upper and lower parts of the screen form a sharp contrast between traditional and simplified. This allows readers to focus on the text and makes the information easier to read. Classification and appreciation of poster design?

Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design - This set of illustration posters by Korean designer YejiYun is based on music. Designers like to connect themselves with the world and depict that moment on paper. This is the uniqueness of the designer's imagination. 02. Creative font poster design-Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded in 2006 by Cybu Richli and Fabienne Burri. Its font poster works are... There are various design styles and forms, mostly focusing on three-dimensional effect display. 03. Flower poster design - Spanish designer Xavier Esclusa Trias's poster is mainly about flowers and copywriting. It skillfully mixes plants and flowers with graphic design elements and text. It is retro and fashionable, and embodies a different sense of beauty.

04. Traditional culture and art poster design. This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Reviewing the Past". The size of the copy is strongly contrasted, highlighting themes such as "cloth", "bamboo" and "lacquer", and partially enlarging the handicraft exhibits. , displaying pattern styles and rich details, it is a set of traditional cultural poster designs with strong characteristics. 05. Creative graphic segmentation poster design-modulwerk This is a set of creative posters that use simple graphics and lines to segment elements. The color combinations mostly use contrasting colors,

red and black

, red With blue, yellow and purple, etc., it attracts the user's attention and gives people a comfortable feeling overall. 06. Creative and imaginative poster design - modulwerk This set of posters is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are all superimposed with simple red graphics. It forms a focus and has a strong overall visual impact. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and learning from. 08. Bright color paper style poster design Paper style poster is one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design. This set of paper-style posters uses a lot of bright colors to create an active atmosphere, and has certain outstanding use of colors. 9. Overlapping effect style poster design. The use of overlapping effect style can not only enhance the visual effect of the poster. The overlapping of characters and shapes or words adds a sense of mystery to the layout, which can quickly attract people's attention and make people want to explore it. secret. 10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design look less dull. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness . 11. Ink and wash elements poster design Ink and wash elements represent

Chinese traditional culture

. It is a unique language with oriental aesthetic connotations, and its charm and shape contain

The essence of Chinese culture

, when used in poster design, not only takes advantage of the characteristics of ink, but also enriches the picture, enhances the artistic effect, and achieves a certain aesthetic conception. 12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual. This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich colors, the attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design It has its own unique style and is worth savoring. 13. Creative poster design composed of circular geometric figures - Designer PosterLad This is a set of creative poster designs composed of geometric figures. The designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhances the three-dimensional effect, and character silhouettes and copywriting add a lot of embellishment to the poster. 14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the overall visual pleasure of the picture. The overall combination is interesting, simple and beautiful. 15. Retro style poster design -

Denmark

This set of commercial advertising posters by designer MadsBerg has a unique style, like older works, with the feel of ancient elements and printed products , forming a strong retro style, the designer poster is characterized by transforming classic poster art into a modern and timeless style. 16. Collage element poster design This is a set of creative collage element poster design. The elements of this set of posters include graffiti, illustration, photography,

vector graphics

, and collage elements. Etc., the expressions are mostly expressed in geometric figures and irregular shapes. 17. WWF’s public welfare poster design advocating animal protection is shown in Figure 1 and Figure 2 in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on details. The posters at the back are mainly displayed in the form of flat illustrations, which are simple and interesting, with rich colors that contrast with the background, effectively conveying the concept of animal protection. 18. Illustration poster design-Dawid Ryski This set of illustration posters uses vector illustrations combined with simple geometric figures to express distinct and interesting scenes, full of creativity. 19. Creative poster design - French designer Michael Sallit. This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer displays the outlines of characters in the form of lines, even if there are a large number of lines. , it will not make people feel chaotic, but has an orderly rhythm. 20. Creative poster design - by ElisaVendramin This is a creative poster designed by a new generation of designers. ElisaVendramin is an illustration designer. When designing posters, he uses abstract concepts as the form and combines rich colors to form a perfect combination.