Reasons for the Insufficient Exploitation of Cultural Tourism Resources

Insufficient development, lack of development concept, lack of innovation and other reasons.

1. Underdeveloped: China is rich in cultural tourism resources. At present, less than 1/5 scenic spots have been developed to receive tourists. It means that the potential of cultural tourism resources has not been fully tapped. We should strengthen the development of cultural tourism resources, improve the coverage and quality of development, and better meet the needs of tourists.

2. Lack of development concept: the cultural tourism industry lacks the development concept of big market and big service. The traditional resource-dependent model makes the understanding of the development law of cultural tourism industry insufficient and the innovation ability insufficient. We should pay more attention to the overall planning and characteristics, break down regional and departmental barriers, develop resources in a unified way, avoid the similarity of similar resources and products, and enhance the attractiveness of products.

3. Lack of innovation: the cultural tourism industry has a single product and lacks innovation, which cannot attract tourists. Innovation is the key to promote the development of cultural tourism industry. It is necessary to encourage innovative thinking, introduce modern technical means, strengthen the excavation of local folk customs and historical culture, provide diversified and personalized cultural tourism products, and increase tourists' interest and experience value.