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Top Ten Outstanding Tourism Planners in China

Jia Yunfeng

China famous tourism innovation communication expert, director of China Leisure Tourism Research Center, president of De 'anjie Global Consulting Group. Senior brand marketing consultant of Shandong, Henan, Jiangsu, Shanghai and Guizhou Tourism Bureau, direct participant or core planner of many famous domestic tourism brands.

It has provided innovative communication integration solutions for 7 provinces, 50 cities and scenic spots in China, and won many national awards such as "Top Ten Outstanding Tourism Planners in China", "Outstanding Tourism Planners in China", Golden Bridge Award, the highest publicity award of the State Council Information Office, and China Leisure Marketing Innovation Award.

During more than ten years of high-level leadership experience in mainstream media, he initiated a brand-new discipline-tourism innovation communication. This discipline runs through the whole process of investigation, positioning, implementation and evaluation of tourism promotion, and puts forward a scientific and rigorous tourism investigation and evaluation system, which provides innovative thinking methods for tourism marketing and product design.

This discipline pays attention to the changes of current tourism purchase methods and information search methods, and provides operational and evaluable marketing and promotion strategies for tourism destinations from the perspective of market and tourists' needs, thus contributing to the transformation and upgrading of China's tourism industry. Jia Yunfeng not only contributed a steady stream of innovative ideas to China's tourism innovation and development, but also devoted himself to tourism innovation.

Training and output of new talents. On February 5, 20 12, 12, "Jia Yunfeng Tourism Marketing Innovation Scholarship" was grandly launched in beijing international studies university. This is the first innovative scholarship for the tourism industry in China, which aims to stimulate the passion, talent and wisdom of overseas students and cultivate more applied, compound and innovative "trinity" tourism talents for the tourism industry in China.

The grand blueprint of China's tourism industry lays a foundation, builds a pillar and transmits positive energy.