The first Hunan Pepper Cultural Tourism Festival in Xiangyin County opened.

The first Hunan Pepper Cultural Tourism Festival in Xiangyin County opened.

On May 8th, the first Hunan Pepper Cultural Tourism Festival was held in Zhangshu Town, Xiangyin County, Yueyang City, Hunan Province. ?

According to reports, the first Hunan Pepper Culture Tourism Festival was held in Xiangyin, which is not only a concentrated display of the development achievements of pepper industry, but also a concrete practice to promote the deep integration of agriculture, culture and tourism. Yueyang will take this opportunity to make greater efforts in industrial planning, brand building, marketing and other aspects, fully support the rural characteristic industries represented by Zhangshu Port pepper to become bigger and stronger, comprehensively promote rural revitalization, and accelerate the construction of a strong agricultural city. ?

Zhangshu Town has been planting Zhangshu Port Pepper for more than 200 years. Zhangshu Port Pepper is favored by consumers for its unique flavor of "mellow taste, soft and delicious, slightly spicy and not astringent, regardless of skin and meat". He was awarded "National Geographical Indication Certification Trademark" and "Famous Trademark of Hunan Province" and was selected into the National Catalogue of Famous and Excellent New Agricultural Products. At present, the planting area of Zanthoxylum bungeanum in Zhangshu Town is1.65,438+0.8 million mu, and the annual sales of Zanthoxylum bungeanum is more than 4,000 tons. In 2022, the output value exceeded 400 million yuan. In order to further improve the quality, in 2022, the pepper seeds in Zhangshu Port were also equipped with the Shenzhou 14 manned spacecraft "God" and began the space mutation breeding experiment. ?

It is understood that at the Zhangshu Port Pepper Conference in 2023, Yangquehu Agricultural Development Co., Ltd., a leading pepper enterprise in Zhangshu Port, reached an order agreement with 16 enterprises inside and outside the province for more than 70,000 yuan, and the pepper in Zhangshu Port will be fragrant all over the country. Hunan Pepper Association was formally established in this festival, and the initiative of "Zhangshu Port Pepper Brand Protection" was released, 10 is the most reliable pepper trading platform in Zhangshu Port, 10 is the most popular Hunan pepper product, and 5 kinds of Hunan fresh peppers are the most distinctive. ?

In addition, "Huxiang Tianjiao Banquet", Hunan Pepper Industry High-quality Development Expert Summit, Pepper Expo and other special activities. They are all held in this festival, and the director of the Cultural Tourism Bureau launched online activities such as "Looking for the best fresh peppers in the world" and "The most beautiful spicy girl in Hunan". Yusuke, Consul General of the Cambodian Consulate General in Chongqing, expressed his willingness to become a "pepper official" and spread Hunan cuisine and culture to the world through pepper. ?