What are the reasons for the honesty problem in tourism?

The phenomenon of lack of tourism integrity is not accidental, but is formed by the continuous accumulation and precipitation of various factors. When analyzing the reasons of honesty in tourism industry, we need to start from three aspects: tourism administrative departments (governments), tourism enterprises and tourists themselves.

(A) the government level

1 China's tourism legal system is still not perfect, and basic tourism laws such as the Tourism Law have not been promulgated and implemented. It is still difficult to ensure the realization of tourism service quality by legal means. Some tour operators take advantage of the lack of current tourism laws and regulations in China, constantly playing "edge ball" or even directly exploiting the loopholes of the law to make profits, resulting in the problem of integrity in the tourism industry has not been fundamentally solved.

2. The tourism administrative department lacks macro-control and supervision. The integrity problems exposed by complaints in tourism industry are not only caused by the management of tourism enterprises themselves, but also by the system, interest relationship and market competition of the whole tourism industry. The former is a factor that tourism enterprises can control and improve themselves, while the latter is the deep-seated reason that leads to the problem of honesty, and it is also the key to solve the integrity crisis of the whole industry. This requires the tourism administrative department to carry out effective macro-control and necessary supervision on the whole tourism industry, which is an important guarantee to solve the problem of integrity.

3. The tourism industry system is imperfect and there are many unreasonable factors. The integrity reward and punishment system in tourism industry is not perfect, and the cost of dishonesty is low, which leads to the increasingly serious consequences that the integrity problem can not be paid enough attention to by tourism enterprises. The current salary system of tourism enterprises is not reasonable. Front-line employees, such as tour guides and hotel waiters, find it difficult to provide high-quality services to their guests and even lead to dishonesty when their own values are not recognized and their reasonable income is not guaranteed. The tourism industry system is in urgent need of perfection and rationalization, and needs the macro coordination and support of the tourism administration department.

4 Tourism system construction

In the development of local tourism, government credit plays a vital role in the construction of tourism credit system in the whole city. As the most authoritative institution in social and economic life, the government has strong appeal and appeal, and is one of the actors in system construction. The government's honest management plays an exemplary role, which directly drives the honest and trustworthy behavior of other tourism participants. If the government can't be honest, market players will follow suit, and dishonesty will be encouraged, resulting in a great decline in social credit. The government's own decision-making mechanism is not perfect, and laws, regulations and policies often lack stability and permanence, and they are constantly changing, so they can't fulfill their promises. These are all manifestations of serious dishonesty, which will lead the public, enterprises and investors to make unconvincing and protective judgments on tourism from their own perspectives.

(B) the level of tourism enterprises

1. At present, most tourism enterprises in China, especially travel agencies, still lack brand awareness, quality awareness and innovation awareness, and price is the main means of competition. This vicious competition makes the profit of tourism decline and the problem of honesty is becoming more and more serious.

2. Tourism enterprises lack planning in the recruitment and use of talents. Many enterprises often adopt the method of "recruiting and using now", and the quality of employing people is difficult to guarantee, which leads to some honesty problems caused by the low quality of employees.

Tourists themselves

The immature consumption psychology of tourists blindly pursuing low quotation is also one of the reasons for the formation of dishonest business model in tourism industry.