Classification of city tourism promotional videos

It is difficult to accurately classify and define urban tourism promotional videos. Different production requirements can derive different visual images of city promotional videos, but there are still rules for classifying urban tourism videos. It can be followed and is tangible. The city promotional videos we can see in real life can be divided into the following categories:

The first category is urban tourism advertising videos, which are generally organized by the city publicity department. Hire a professional film and television advertising production company to present the city's history and humanity, natural scenery, cultural essence, folk customs, urban environment, economy and trade, etc. from all angles.

The second category is urban tourism scenery films, which are led by the city government or the city’s tourism authorities and use professional lens language to scan the city’s historical landscapes, cultural landscapes, natural landscapes, customary landscapes, etc. The introduction is mainly to attract a large number of tourists to come and watch, thereby stimulating the development of the local tourism economy.

The third category is city tourism promotional videos at specific times, such as cities using large-scale historical events to create targeted image promotions, Beijing's city image promotional videos before and after the 2008 Beijing Olympics, and before the 2010 Shanghai World Expo. The Shanghai city image advertisement and so on are the most direct reactions.

The fourth category is urban tourism micro-films, which are a new way of image communication that has emerged with the development of new media. With the help of film’s artistic creation techniques, it can be produced in a few minutes to ten minutes. In a limited time, the city's personality, spirit and culture are integrated into it in the form of stories, and stories are used to attract people and arouse people's immersive emotions.

The fifth category is urban film, which is a pioneering urban communication method proposed by Beijing Anti Film and Television Advertising Creative Agency in 2010. It is different from urban micro-movies in that its communication carrier is complete Movies, in which urban details and scenes are cleverly arranged, can also be customized as a professional urban movie. The city is the main body of the movie story, and all stories are developed around the main body. The representative case is "Lushan Love" ", "Furong Town", "If You Are the One", "Tangshan Earthquake", etc. The above carriers of city promotional videos are different but each has its own merits. Different forms of communication and image carriers have their own subject existence, and different audience groups at different levels and angles focus on visually expressing the advantages of the city.