How are ticket prices for tourist attractions determined?

Basic principles and elements for setting ticket prices for tourist attractions

⑴ Resource assessment value of tourist attractions.

Value is the basis of price and the fundamental factor that determines the ticket prices of tourist attractions. Therefore, the ticket prices of tourist attractions should be priced according to the value level, so that the ticket prices of high-value attractions should be consistent with the value. Low ticket prices for attractions widen the distance and optimize the allocation of resources. The value of tickets for tourist attractions can be determined in combination with the above evaluation criteria, or the value evaluation criteria can be divided separately. For example, Beijing divides the value of tourist attractions into six aspects: historical and cultural value, aesthetic value, scientific research value, ecological value, comfort and satisfaction value, and market value.

⑵ The price should take into account residents’ consumption level and psychological endurance, which is conducive to increasing social benefits. Ticket prices for urban parks, memorial halls, museums and exhibition halls that are closely related to residents' daily lives should be determined in accordance with the principle of fully reflecting public welfare. At the same time, preferential fares should be implemented for students, active military personnel, the elderly, and the disabled.

(3) Prices should promote the protection and utilization of resources and be conducive to sustainable development. Mainly for important cultural relics and historic sites, large museums, important scenic spots and nature reserves that are open for protection, ticket prices should be determined in accordance with the principles of conducive to the protection of scenic spots and moderate opening.

(4) The price must reasonably compensate for the value of the overall environmental construction. The development and development of my country's tourism industry is a government-led model. Under this model, the government needs to invest heavily to improve tourism transportation, electricity, and communication conditions, and strengthen the protection of tourism resources and the environment. Therefore, the price structure of scenic spot tickets can be appropriately Contains government investment return components. For example, the ticket prices for some major scenic spots in my country include resource protection fees, publicity and promotion fees, airport construction fees, etc.

⑸ Tourist attraction development and management costs. Compensating the development and management costs of tourist attractions is a guarantee for maintaining the normal operation of tourist attractions. The cost of developing and managing tourist attractions consists of the following items:

① Labor costs. Including employee wages, welfare fees, and social security fees. Employee wages include basic wages, subsidy wages, and other wages, and are calculated based on the actual amount paid by the unit. Social security fees include pension insurance, medical insurance, housing provident fund, unemployment insurance, etc. The regulations are to withdraw 20%, 6%, 10% and 2% of the unit's total salary respectively.

②Public management costs. Including office expenses, water and electricity expenses, travel expenses, repair expenses, conference fees, equipment purchase fees and other expenses.

③Special development and construction costs. It consists of public facilities construction, scenic spot construction fees, highway construction fees, comprehensive fees, fire prevention fees, resource protection fees, and demolition and resettlement fees for natural scenic spots. Special development and construction costs must be allocated according to the requirements of different investment types and financial systems and included in the cost. The apportionment period is 5 years for electrical equipment, 8 years for automobiles, 3-5 years for house decoration and maintenance, and 10 years for roads.

④Other costs. Including fixed asset depreciation, publicity and promotion fees, financial expenses, taxes and surcharges, etc.

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