Characteristics of network celebrity cities

The characteristics of online celebrity city are that tourism must have a selling point and be good at self-packaging and management.

1, tourism must have a selling point.

As an online celebrity city, tourism must have a selling point. Some of them are top scenic spots and have their own transportation, such as the Terracotta Warriors in Xi and the Yellow Crane Tower in Wuhan. Some are beautiful city night scenes, such as the floodplain light show in Wuhan and Chaotianmen in Chongqing. There are also large theme parks and open blocks, such as Datang City that never sleeps in Xi 'an, Taiping Old Street in Changsha and Marble Old Street in Chongqing.

2. Be good at packaging and managing yourself.

Network celebrity cities are good at packaging and managing themselves. For example, Qujiang Lv Wen Group, established in Xi 'an, has been packaging Datang IP, and the construction of Datang Furong Garden and Datang City that Never Sleeps has been popular for many years. Wuhan focuses on a "three-year contract after the epidemic". The cherry blossoms of Wuda University and the busy Yangtze River Bridge all indicate the return of the fireworks king.

Method for establish network celebrity city

Optimize the tourism experience: Improve the city's tourism service level, including transportation, accommodation, catering, entertainment and other aspects, so that tourists can have a better experience in the tourism process. For example, after the barbecue in Zibo, the local authorities immediately introduced a series of convenience measures, including adjusting bus routes and regulating accommodation prices.

Developing industrial chain: Take the network celebrities as an opportunity to develop related industrial chains, such as tourism, catering, cultural and creative industries, etc. To promote the upgrading of industrial structure and achieve sustainable economic development.

Enhance the image of the city: through the influence of online celebrities, enhance the international image and popularity of the city and attract investment, talents and tourism resources. Jiangmen City, for example, has enhanced its popularity and reputation by making Chang Di historical and cultural blocks, taking panoramic photos of scenic spots and marking punch points.