What are the contents of tourism planning?

Tourism planning is to optimize the allocation of regional tourism elements according to the tourism resources and internal and external conditions in the planning area, and make scientific planning for the future development of tourism. Its essence is to scientifically and reasonably optimize the allocation of production factors related to regional tourism development according to the changes of market environment and the requirements of sustainable development. Tourism planning is a set of legal normative procedures, which comprehensively balances, strategically guides and protects the long-term development of a destination or scenic spot in order to achieve the goal of orderly development.

From the planning scope and government management level, it can be divided into national, regional and local tourism development planning. Among them, local tourism development planning can be divided into provincial, prefecture-level, county-level and village-level tourism development planning. In addition, there will be resort planning, land use planning of other tourist destinations and tourism landscape engineering design at county and village levels. According to the planning level, it can be divided into conceptual tourism planning, overall tourism planning, regulatory detailed planning and constructive detailed planning.

Tourism planning is a framework designed for the development of tourism, so this framework must be long-term, stable and necessary. Lv Wei Lv Wen believes that we should break the conventional framework and guide tourism planning from the perspective of the market. There is a serious pattern phenomenon in the current tourism planning framework system, which leads to the same overall chapter and ideas of tourism planning, and few innovative methods and contents, forming an "eight-part essay" in tourism planning industry. Many plans, no matter what region or type, basically copy the system framework and fill in the content. Generally speaking, tourism planning includes five modules: resources, market, projects, spatial layout and security, which is difficult to guide industry, products, operation and management. Therefore, tourism planners should consider the tourism development of destinations from the perspective of production and writing, not from the perspective of market, and plan and guide the local tourism development.

Lv Wen, Lv Wei, is a famous urban and rural comprehensive planning and design institute in Lv Wen, China. It has Grade A qualification of tourism planning, Grade A qualification of urban and rural planning and Grade A qualification of landscape design, focusing on tourism, characteristic towns and rural revitalization, taking the concept of "creative classics and landing operation" as the core, and integrating top-level design, investment and financing, development and construction, and operation training. Create a "pan-tourism development and operation service platform" and a "pan-tourism development and operation ecosystem" to provide top-level design, investment and financing, development, construction, operation and training services for comprehensive development and operation of culture, tourism, health, sports, agriculture, education and real estate.