What are the principles for product display?

The store has a dazzling array of products, with thousands of products of different brands and packages on display. When consumers enter the store, they have to pass through at least a hundred kinds of products in one minute. How to make them stop, become interested in your products, and then purchase the products, then the effectiveness of the product display will be tested. So what are the principles for product display? Now, come with me to take a look. I hope you will be satisfied, thank you.

Six principles of product display:

Principle 1 of product display, profitability

First, it is very important to confirm that product display must be managed, because sales Second, through various efforts, we must strive for the display points that are most conducive to sales; third, sales staff should note down special display methods or displays that increase sales; third, Fourth, tell the store owner or manager in a timely manner the benefits of effective merchandise display principles to profits, and cite some successful cases in the past; finally, adopt the first-in, first-out principle to reduce the possibility of returns.

As a salesperson, you should always have some numbers in your mind, including: the normal sales speed of the product, any special effects on store sales after creating product displays, and telling your dealers the sales results. client.

Principle 2 of product display, good display points

Compared with poor display points, the sales volume of good display points will be doubled. In some large supermarkets or shopping malls, , for some good display spots, some international companies have to seize them even if they pay high prices.

What is a good display spot?

For traditional stores, the best display spots behind the counter are on the shelves at eye level, next to the scale, next to the cash register, and in front of the counter. display point.

For supermarkets or affordable stores, the shelves are at eye level, where customers come and go, on the shelves on both sides of the purchasing route (supermarkets), and in the center of the shelf area in the store (affordable stores) etc. are all the best display points.

When carrying out promotional activities, strive for the following locations: the center of the aisle with the most traffic in the store, above both ends of the shelves, at the corners of wall shelves, at the cashier exit, etc. .

Principle 3 of Product Display: Attractive

Only by attracting consumers’ visual attention can product display effectively convey product information. Generally, master the following skills: make full use of the existing quantity of goods and stack them together to show momentum; correctly place the labels of the goods; after completing the display work. Deliberately remove a few products, firstly, to leave a gap for customers to take, and secondly, to show the good sales status of the products; clearly distinguish your own products from those of other brands when displaying; match the size of the display space, fully Use advertising materials to attract consumers' attention, or use a pile of irregular arrangements to save time and create the meaning of special offers.

Principle 4 of Product Display: Convenience

Good display must be convenient for customers to take. Several aspects should be paid attention to: the product display must be placed in a position where consumers can easily access it (consider whether it is for adults or children to purchase); strive for a good display spot so that consumers can obtain the product from different directions; there should be at least 80 people on the shelf. % of the products can be easily picked up and purchased by consumers; remember the correct location of the shelves, do not mix different types of products, and do not affix sales promotion materials to the products.

Principles of merchandise display 5. Price

Price has a great influence on consumers’ purchases; price itself has sales power. Several aspects should be paid attention to: the price must be clearly marked. Without a clear price, even if consumers are interested, it will affect their determination; the price mark must be displayed in an eye-catching position, and the size of the number will also affect the attractiveness of the price; It is more attractive to directly write the number of the special price than to tell the consumer the discount amount.

Principle 6 of product display, stability

Product display is to help sales rather than perform stunts: when displaying whole boxes (pieces), appropriate height of attraction must be considered. More attention should be paid to its stability. When displaying the whole box, attention should be paid to placing the opened box in a stable position and replacing the empty box, starting from the top level to ensure safety.

DuPont has a famous saying: Consumers may like the product at first sight and decide whether to buy it. The most fundamental point of product display is to let consumers see it at first sight. Your products, let your products talk directly to consumers.

The golden rule of effective product display

Techniques for product promotion:

1. Prize-winning competition

Manufacturers carefully design some relevant Questions and answers about companies and products are a practice that allows consumers to compete at promotional sites to promote companies and products. This is usually combined with the manufacturer's road show activities. The prizes in the competition are usually in kind, but there are also free trips as rewards. Competitions can also be held in a variety of locations. Companies sometimes organize game-like programs on TV stations to complete competitions, or they can interact with customers in the square at the entrance of stores. The purpose is to promote the company and products and promote sales.

2. Voucher promotion discounts

This type of promotion usually requires customers to provide certain documents or vouchers before they can enjoy the corresponding discounts, such as: printed goods or posters with corner cuts You can enjoy preferential prices, discounts with membership cards, birthday discounts with ID cards, etc.

3. Game promotion

Manufacturers or stores will design games with a certain theme or form to encourage customers to participate, such as: baby crawling competitions, family competitions, throwing games Darts competitions, beer drinking competitions, etc. allow customers to feel the joy of the game and the joy of competition during participation. Winners are rewarded and participants receive souvenirs. This method is very interactive and is especially suitable for large enterprises and well-known companies. Brand adoption.

IV. Manufacturer Week

This method means that a certain manufacturer designs a series of its products into a joint promotion, using various promotion methods such as prices, gifts, and activities. When integrated, the purpose is to comprehensively demonstrate strength to customers and leave a deep impression on customers about the company, brand, and products. Manufacturers will be more imposing in the display and display of goods, and the effect will be greater than that of single promotions and single product promotions. Much more intense, but also relatively more expensive.

5. Theme Week

Usually organized by the store, with a certain theme as the core, it organizes a variety of products, multiple manufacturers, and carries out large-scale special promotions with multiple activities. For example: Taiwan Food Festival, French Red Wine Festival, etc., which aim to promote a certain region, a certain culture, a certain type of product, a certain concept, etc. There are many products and manufacturers participating in the event, good display, good publicity, and generally Combined with the power of the media to promote, the intensity is very strong and the effect is very good.