In April 2022, the 100 brand scenic spot list was released (including the names of all the scenic spots on the list).

There has been an epidemic recently. Many scenic spots choose to promote their own scenic spots on short videos. It will be much better after the epidemic situation is good, so the scenic spot has also begun to publicize. It is said that in April 2022, the top brand of short video in this scenic spot 100 has been released. Let's see which scenic spots are on the list.

I. List Data The Potala Palace Scenic Spot in Lhasa, the Summer Palace in Lijiang and the Old Town of Lijiang Scenic Spot ranked in the top three this month, while Emei Mountain Scenic Spot in Leshan City, Nan 'ao Island, West Lake Scenic Spot in Hangzhou, Palace Museum, Jokhang Temple in Lhasa City, Dongyang Hengdian Film and Television City Scenic Spot in Jinhua City and Mazu Cultural Tourism Zone in Meizhou Island in Putian City, Fujian Province entered the top ten. 32 scenic spots were added to the list, including Yinxian Mountain Villa, Chengdu Happy Valley, Huxian Botanical Garden, Xinzhou Ancient City, Shanghai Wildlife Park, Dunhuang Mogao Grottoes, Yumenguan, Tianjin Happy Valley Scenic Area, Beijing yuyuantan park, Yinggeshi Botanical Garden, Daimiao and other scenic spots.

Second, the list analysis of the top 100 scenic spots in MVI: 4A scenic spots have the largest number of top 100 scenic spots, while 5A scenic spots have a high influence.

Judging from the number of 4A-level and 5A-level scenic spots, 4A-level scenic spots have the largest number, with 55, 4 more than last month; The number of 5A-level scenic spots is small, accounting for 36%, but it is 5% lower than last month. Judging from the short video influence index of scenic spots, the short video influence of scenic spots such as 5A-level scenic spots and 4A-level scenic spots has increased compared with last month, and the short video influence of 5A-level scenic spots is higher. From the perspective of 5A scenic spots, historical sites (17), mountain scenic spots (5), landscape scenic spots (4) and small town scenic spots (3) account for the largest proportion, accounting for 80.56% of the total number of 5A scenic spots. From the 4A-level scenic spots, the most popular science scenic spots (1 1), historic sites (9), theme parks (7), holiday (rural) scenic spots (5) and mountain scenic spots (5) account for 67.27% of the total 4A-level scenic spots.

Regional distribution of MVI Top 100 list of scenic spots: The influence of short videos is the highest in Southwest China, and the influence of short videos in Xizang Autonomous Region far exceeds that of other provinces.

In terms of regional distribution, East China has the advantage of rich tourism resources, with the largest number of top 100 enterprises (28), followed by North China (23), accounting for more than half of all regions, and Northeast China (3) is less; Judging from the short video influence index, Southwest China ranked first with 495.92, followed by South China, and the number of short videos in Southwest China and the overall short video influence were good. From East China, the largest number of scenic spots are historical sites (8), theme parks (4), cultural performances (3), small towns (2) and mountains (2).

In terms of the number of provinces and cities, the top five provinces and cities in the Top 100 list are: Beijing (13), Sichuan (8), Zhejiang (8), Shandong (7), Guangdong (6), Guizhou (6) and Jiangsu (6). The top five provinces and cities in short video impact index are: Xizang Autonomous Region (100 1.09), Shanghai (65 1.28), Hunan (608.59), Fujian (586.2 1) and Gansu (550).

Thirdly, the number of short videos is interpreted by subdividing dimensions.

The average number of short videos in the top 100 scenic spots this month is10365438+47.7W. The main channels of short video marketing in scenic spots are Tik Tok and Aote Express, among which Tik Tok has the largest number of short videos, and there are 5793 short videos about Old Town of Lijiang, including 5 15 1.

Favorite number

This month, the average frequency of liking short-sightedness in the top 100 scenic spots was 249,000, among which Tik Tok channel liked short-sightedness the most, and Yi * * * liked short-sightedness 2.32 million, among which Tik Tok liked 2.277 million, and Tik Tok's official account of Summer Palace Scenic Spot was 1487, and Yi * * liked 1028.

Number of comments

The average number of short video comments in the Top 100 list of scenic spots this month is 32,000, and the main channels of short video marketing in scenic spots are Tik Tok and Aauto Quicker, among which Tik Tok has the most short video comments, and there are many short video comments about Nan 'ao Island scenic spots, which are157,000, among which Tik Tok's comments are149,000. In this month's vibrato video, the contents about Nan 'ao Island scenic spot are mainly travel strategy, photo strategy and seaside scenery. Nan 'ao Island was selected in Tik Tok's "Shantou Scenic Area Planting CatalogueNo. 1", with the most comments on "Beautiful Bay" and "Photo Holy Land". The topic of "Nan 'ao Island" was broadcast 380 million times.