How to do well the marketing of tourist attractions?

1. Find out the characteristics of scenic spots and design products suitable for tourists' consumption according to market demand.

2. According to the market environment in different periods and regions, determine the selling points of scenic products and make words and pictures that can represent their selling points.

3. Find keywords that can describe the selling points of scenic spots and take pictures that represent the selling points of scenic spots.

4. Know where the scenic products are sold and to whom; Understand the lifestyle and consumption habits of these people; Know how much you should sell.

5. Understand the channels for target customers to receive information, and show the selling points of scenic spots in the media to attract people's attention.

6. Make full use of the characteristics of quasi-public tourism products in scenic spots and do more with less money in advertising. 7. The website of the scenic spot has been completed, so that people have more preparation for understanding the scenic spot. The website is the basic database of the scenic spot and the window of the scenic spot. Newspapers, radio, television and other media are limited in space and expensive, so it is impossible to introduce scenic spots in detail in these media. However, people want to know more about scenic spots before going out, and websites have become an important and necessary means of publicity. Moreover, if there is no website in a scenic spot at present, it will be considered as vulgar and not up to grade.

8. Keep engaging in activities, even if it is only for publicity. Activities are the carrier of publicity and the starting point of scenic spot management. Only with active media can we speak, become news and save a lot of publicity expenses. Only with activities can visitors feel that this place is alive.

9. Establish sales channels and put products on the shelves of dealers. Travel agencies are the main distributors of scenic products. The publicity atlas of scenic spots should be inserted on the publicity shelf of the travel agency, and the product manuals of scenic spots should be placed on the desk of the travel agency.