The Relationship between Tourism Publicity and Tourism Promotion

Tourism promotion and tourism promotion are both important means of tourism marketing, and they are closely related.

First of all, tourism promotion can provide more and more comprehensive information for target customers. Through various channels (such as advertising, media reports, etc. ), introduce the advantages and service quality of scenic spots to potential customers, so as to arouse their interest in the region or products. This laid the foundation for the follow-up tourism promotion.

Secondly, when carrying out specific tourism promotion, we also need to use publicity means to promote activities and attract participants. For example, publishing relevant content on social media and holding online or offline activities will help expand influence and increase participation.

Finally, it is worth noting that when promoting tourism, we should take into account the differences of audience groups and their needs. People of different ages, different cultural backgrounds and different spending power may have different reactions to the same strategy. Therefore, when making a plan, we should make adjustments according to the actual situation and adopt various means to cooperate with each other to achieve the best results.