Yunnan tour guide scolded tourists for not shopping enough

Yunnan Provincial Tourism Development Committee On December 17, 2017, Yunnan Provincial Tourism Development Committee detected through public opinion monitoring: Blogger @ Mirror 311 posted a text + video Weibo, exposing a female tour guide in Yunnan who was suspicious of tourists. There is little shopping, and the bad behavior is to kick tourists off the bus after conflicts. Later, Pear Video said that tourists were dissatisfied with their low spending and shopping, and the Yunnan tour guide angrily scolded the tourists: They are here to cheat on food and drink, and they are stinky shit! There is no point in making a video to complain!

As a tourist destination, Yunnan has an endless stream of tourists, and it receives complaints almost every year. The root cause of the complaints is nothing more than low-price tourism. As the saying goes, you get what you pay for. Many tours use low prices, such as one-yuan tickets, to tempt consumers to spend. Once consumers are trapped, they have no choice but to consume obediently, otherwise they will have no place to live or may not be able to continue traveling.

Once consumers do not spend a certain amount of money, tour guides have to pay for the supplement themselves, and there will naturally be resentment. Once there is a dispute between the two parties, tourism becomes sleepwalking. In the face of low-price tourism, it is impossible for both tour guides and consumers to win-win, but only lose-lose. Consumers spend unwillingly, which reduces the travel experience. Tour guides have to endure complaints from consumers and may be subject to complaints and reports.

As an organization, why do travel agencies still condone such low-priced tours? In my opinion, profit dictates. This completely takes advantage of the greedy mentality of some consumers. Give tour guides low wages so that they can make money by promoting consumer spending, reduce the company's employment costs, and make extra money entirely on their own merits. As the organizer, the travel agency clearly clarifies the responsibilities and obligations in the travel contract and takes no responsibility for low-price tours. Invisibly, it shirks the responsibility to the tour guide. Looking at it from another perspective, the tour guide himself was also very aggrieved.

After all, tour guides are not God, and they have to live on wages and bonuses. We can’t be too harsh on tour guides, but we have to think about the logic behind this. The selling point of low-price travel is consumption, and consumers will inevitably be forced to buy goods, resulting in poor service experience for consumers. This is a vicious cycle that cannot be broken out of. We cannot blindly ask to improve the service attitude of tour guides without cracking down on such low-price tours. Such behavior is undoubtedly treating the symptoms but not the root cause. Many government decrees that punish tour guides are in vain. Complaints about low-price tours will not end, but will intensify.

In my opinion, how to establish a standardized tourism market and crack down on low-price tourism is our top priority.

After all, the wool comes from the sheep. There is no free lunch in the world.