What is the relationship between tourism destination culture and image?

Tourism destination culture is an important part of tourism destination and one of the important factors to attract tourists.

The cultural heritage, folk culture, artistic culture and so on of tourist destinations are all important resources to attract tourists. The image of tourist destination is the overall impression of tourists on tourist destination, including tourist facilities, service quality, environmental sanitation and so on. The culture and image of tourist destination are closely linked, and the cultural inheritance and protection of tourist destination is one of the important means to enhance the image of tourist destination.