What is the root cause of tourism consumption behavior?

The fundamental reasons for tourism consumer behavior are as follows:

Tourism consumer behavior is the result of both internal and external factors. Among them, internal factors are the fundamental reasons, which include a series of psychological activities of tourism consumers, mainly including motivation process, perception process, learning process, attitude process and personality factors.

Tourism consumers are all social people, and they are always stimulated and influenced by the external environment. The stimulus sources of the external environment are mainly divided into two categories. The first is the direct marketing stimulus from tourism enterprises. These incentives are commercial, purposeful and targeted, and can be controlled by tour operators. These stimulating factors often have a direct impact on tourism consumers.

On the other hand, it comes from the reference group of consumers. From the microscopic point of view, the reference group mainly includes family, relatives and friends, colleagues and classmates; From a macro point of view, the reference group comes from the social stratum and cultural circle where tourism consumers live.

Introduction:

In a narrow sense, consumer behavior only refers to consumers' purchase behavior and actual consumption of consumer materials. Broadly speaking, it refers to all kinds of behaviors taken by consumers to obtain, use and dispose of consumer goods, as well as the decision-making process that precedes and determines these behaviors, and even a series of complex processes including the acquisition of consumer income.

Consumer behavior is dynamic, involving the interaction of perception, cognition, behavior and environmental factors, as well as the transaction process.