Traditional Culture Encyclopedia - Tourist attractions - CCTV Chinese Valentine’s Day Party 2023 Location

CCTV Chinese Valentine’s Day Party 2023 Location

The CCTV Chinese Valentine’s Day Party 2023 will be held at the Fairy Lake International Circuit.

Fairy Lake is the birthplace of my country’s Chinese Valentine’s Day culture. Every year during the Chinese Valentine’s Day, with the theme of “Romantic Chinese Valentine’s Day, Meet at the Fairy Lake”, a series of festival activities are carried out for three months before and after the Chinese Valentine’s Day to create a brand of Chinese Valentine’s Day themed activities. , So far, *** has held the 19th "Fairy Lake Qixi Cultural Tourism Festival", continuously expanding the influence of Qixi culture.

The 2023 party will focus on themes such as the historical inheritance of Chinese Valentine’s Day love, the traditional meaning of Chinese Valentine’s Day, new demands and new visions in the new era, and invites many celebrity guests to join in to jointly interpret the era. A breathtaking new Chinese Valentine's Day, new festivals, and new folk customs.

This event uses love songs as the carrier, and will use three innovative models: content innovation, technology empowerment, and traffic monetization to attract the participation of all age groups, especially young groups and college students, with "online + offline "Love songs + scenic spots" and "traffic + retention" and other new gameplay methods explore the Fairy Lake Chinese Valentine's Day culture from all aspects and angles, and sing the IP of the Holy Land of Love Songs of Fairy Lake.

Customs related to Qixi Festival

Qixi Festival, also known as Qiqiao Festival, Qijie Festival, Girl's Day, Qiao Qiao Festival, Qinianghui, Qixi Festival, Niu Gong Gong Po Day, Qiao Qiao Festival Xiwai is a traditional Chinese folk festival. The Qixi Festival evolved from the worship of stars and is the birthday of the Seventh Sister in the traditional sense. Because the event of worshiping the "Seventh Sister" is held on the seventh night of July, it is named "Qixi Festival". It is a festival that has been around for a long time.

It is the traditional custom of the Chinese Valentine's Day to worship the Seventh Sister, pray for blessings and wishes, beg for skills, sit and watch the Altair and Vega, pray for marriage, and store water for the Chinese Valentine's Day. Through historical development, Qixi Festival has been endowed with the beautiful love legend of "Cowherd and Weaver Girl", making it a festival symbolizing love. It is therefore considered the most romantic traditional festival in China. In contemporary times, the name "Chinese Valentine's Day" has emerged. cultural meaning.