Future development trend of tourism e-commerce

Online Travel Agency (OTA) is a technical term in the tourism e-commerce industry. It means that "tourism consumers book tourism products or services from tourism service providers through the network and pay online or offline, that is, each tourism subject can conduct product marketing or product sales through the network". On the whole, the transaction scale of China online holiday booking market is increasing year by year. In 20 19, the transaction scale was1130.53 million yuan. Among them, the proportion of online holiday tourism in China fluctuates greatly, and there is still much room for development in the future. Outbound travel is the main market segment of online holiday travel. The transaction scale of 20 19 market is 59.74 billion yuan, of which the transaction scale of 2 self-help tours is 62.58 billion yuan, accounting for 54.25%. China online holiday tourism market platform manufacturers have a high concentration, and the market share of flying pigs is 34.8%, ranking first in the country.

On the whole, the transaction scale of China online holiday booking market is increasing year by year. In 20 19, the transaction scale was1130.53 million yuan.

During the period of 20 15-20 19, the transaction scale of China online holiday reservation market showed an overall growth trend year by year, and the growth rate slowed down. In 20 19, the transaction scale of China online holiday reservation market was11305.3 billion yuan, up by 7.5% year-on-year.

The proportion of online holiday tourism in China fluctuates, and there is still much room for development in the future.

During 20 15-20 19, the proportion of online holiday tourism fluctuated, from 20 191.6% to 20 1910.4.

Outbound travel is the main market segment of online holiday travel, with a market transaction scale of 59.74 billion yuan in 20 19.

According to the destination, the online holiday tourism market in China is mainly divided into Zhou Bianyou, domestic long-distance tour and outbound tour, and the transaction scale of outbound tourism market is increasing year by year. From 2065438 to 2009, the transaction scale of Zhou Bianyou market was 28.69 billion yuan, the domestic medium and long-term market was 34.68 billion yuan, and the outbound travel market was 59.74 billion yuan.

In 20 19, the transaction scale of self-help travel market in online holiday travel in China was 62.58 billion yuan, accounting for 54.25%.

China online holiday travel market segments are mainly divided into group tours and self-help tours. In 20 19, the transaction scale with the group tour market was 52.78 billion yuan, accounting for 45.75%; The transaction scale of self-help tour market is 62.58 billion yuan, accounting for 54.25%.

The concentration of platform manufacturers in the online holiday tourism market is high, and the market share of flying pigs is 34.8%, ranking first in the country.

From the perspective of platform manufacturers, the market share of flying pigs is 34.8%, ranking first in the country; The total market share of Qunar.com and Mawei accounted for 24.56%, with a slight year-on-year increase. Overall, the industry market concentration is high.

—— The above data and analysis are all from the Market Prospect Forecast and Investment Analysis Report of China Online Travel Industry by Forward-looking Industry Research Institute.